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    Consulting Engineering Salaries - 2004
    The composite highest-income practitioner in this field (salary plus cash bonus and/or cash profit sharing) is the President "A" (defined as a chief executive officer who is the owner of, a full partner in, or a major stockholder in the firm) of a consulting engineering firm. The firm provides services in civil (general, structural, and/or land development), or geotechnical engineering; receives in excess of $25,000,000 in gross ann
    to relevant directories, such as Yahoo and Open Directory Project.
    • Get involved in community based websites, blogs and forums and build a strong reputation.

    Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

    Copyright © 2006 Andreas Obermuell

    There's a Dirty Little Secret in the World of Google Pay-Per-Click Today
    There's a dirty little secret in the world of Pay-Per-Click (PPC) today. What’s more, publishers making money off you and your daily ad spend, really don't like talking about it. What does this mean for you, and how can you overcome it?It seems everyone involved in marketing is talking-up the benefits of Google Pay-Per-Click (PPC). But is it really good for you? The truth for most of advertisers is this;Google
    SEO is an acronym for Search Engine Optimizing and refers to a set of good practices that teach you how to improve your website so that it would be easily tracked, indexed and ranked by search engines. Getting your site indexed by Google and other major search engines will help you attract visitors and increase traffic.

    SEO is an exciting and ongoing process that involves not only an initial optimized website, but also permanent maintenance and evaluating search results on a regular basis. With the ever-changing Internet technology, SEO experts sometimes have contrasting opinions on what makes a good website. However, there are some general guidelines most of them agree on.

    Design & Content

    • You should build your web pages for human beings and not for search engines. A clean design and a trong content will ultimately drive search engine spiders to your site.
    • Make a clear hierarchy and provide text links to each page. • Don't put to many links on a single page (maximum 100).
    • You should include a site map to help users navigate easily through your website.
    • Make sure you have clear TITLE tags, no HTML errors and all the links work.
    • You should use text instead of images to display important elements, as search engine crawlers may not recognize a text inside an image.
    • While keeping your content useful and clear, do use keywords that you know users would type to get to your page.

    Technical Issues

    • Most search engine crawlers see your website similar to the way a text browser sees it. Consequently, you should use a text browser, such as Lynx, to check your website. If you can't see the whole page because of JavaScript, session IDs, DHTML or Flash features, search engine spiders will probably have trouble with crawling your website.
    • Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
    • While it is advised session IDs to track visitors' path through the website, you shouldn't do this for search bots.
    • The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it's updated and it doesn't somehow block search engine crawlers.

    Website Promotion

    • After you've built your website and put it online, try to get high PageRank sites link to it.
    • Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
    • Submit your website to relevant directories, such as Yahoo and Open Directory Project.
    • Get involved in community based websites, blogs and forums and build a strong reputation.

    Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

    Copyright © 2006 Andreas Obermuelle

    Google Adwords -A Basic Outline on Understanding Them and the Factors Involved
    So what are Adwords? Well Adwords is Googles own form of PPC (pay per click) advertising.When you conduct a search for a term on Googles home page the actual Adwords ads can be found down the right hand side of the page and sometimes at the top as well. These are easily identifiable because they are shown under the title sponsored links.In the middle of the page you find the free search results, so you may wonder
    on.

    Design & Content

    • You should build your web pages for human beings and not for search engines. A clean design and a trong content will ultimately drive search engine spiders to your site.
    • Make a clear hierarchy and provide text links to each page. • Don't put to many links on a single page (maximum 100).
    • You should include a site map to help users navigate easily through your website.
    • Make sure you have clear TITLE tags, no HTML errors and all the links work.
    • You should use text instead of images to display important elements, as search engine crawlers may not recognize a text inside an image.
    • While keeping your content useful and clear, do use keywords that you know users would type to get to your page.

    Technical Issues

    • Most search engine crawlers see your website similar to the way a text browser sees it. Consequently, you should use a text browser, such as Lynx, to check your website. If you can't see the whole page because of JavaScript, session IDs, DHTML or Flash features, search engine spiders will probably have trouble with crawling your website.
    • Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
    • While it is advised session IDs to track visitors' path through the website, you shouldn't do this for search bots.
    • The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it's updated and it doesn't somehow block search engine crawlers.

    Website Promotion

    • After you've built your website and put it online, try to get high PageRank sites link to it.
    • Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
    • Submit your website to relevant directories, such as Yahoo and Open Directory Project.
    • Get involved in community based websites, blogs and forums and build a strong reputation.

    Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

    Copyright © 2006 Andreas Obermuell

    Internet Newsletter - How to Create Your Subscription Page
    Encouraging people to subscribe to your online newsletter is vital in any web promotion strategy. The subscription page is the one that "makes or breaks" the deal - an attractive, intuitive and easy to use subscription page can boost your number of newsletter readers. Too much information can scare off visitors while too little requested information can make the process look like it was put together in a rush. In order to increase yo
    image.
    • While keeping your content useful and clear, do use keywords that you know users would type to get to your page.

    Technical Issues

    • Most search engine crawlers see your website similar to the way a text browser sees it. Consequently, you should use a text browser, such as Lynx, to check your website. If you can't see the whole page because of JavaScript, session IDs, DHTML or Flash features, search engine spiders will probably have trouble with crawling your website.
    • Check with your web host to see if the server supports the If-Modified-Since HTTP header. This header tells Google whether the website content has changed since its last visit.
    • While it is advised session IDs to track visitors' path through the website, you shouldn't do this for search bots.
    • The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it's updated and it doesn't somehow block search engine crawlers.

    Website Promotion

    • After you've built your website and put it online, try to get high PageRank sites link to it.
    • Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
    • Submit your website to relevant directories, such as Yahoo and Open Directory Project.
    • Get involved in community based websites, blogs and forums and build a strong reputation.

    Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

    Copyright © 2006 Andreas Obermuell

    Process Review: Making a New Methodology Permanent
    Integrating new technologies and adapting to rapidly changing markets inevitably means implementing new methodologies. There are four steps to implementing any new methodology within an organization:1. Select a core framework for the methodology. That is, a set of best practices is chosen as the guiding example for operational success.2. Modify the framework to fit the specifics of the organization, and devise a concret
    nged since its last visit.
    • While it is advised session IDs to track visitors' path through the website, you shouldn't do this for search bots.
    • The robots.txt file on your web server tells spiders which directories can be crawled and which cannot. Make sure it's updated and it doesn't somehow block search engine crawlers.

    Website Promotion

    • After you've built your website and put it online, try to get high PageRank sites link to it.
    • Submit your website to major search engines (Google, Yahoo/Altavista, MSN) to get it indexed, along with a site map that will tell them the site structure.
    • Submit your website to relevant directories, such as Yahoo and Open Directory Project.
    • Get involved in community based websites, blogs and forums and build a strong reputation.

    Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

    Copyright © 2006 Andreas Obermuell

    Managing Meetings
    Plan/prepare - lack of purpose causes aimless meetings. Know why you're there - what the meeting is for.Unnecessary meetings waste time, and regular meetings, e.g. weekly, become habitual/traditional, regardless of need. Only have meetings when necessary, and cancel when not.Set agendas which are more than a list of headings without explanation. Each agenda item can have only three reasons for inclusion - to discuss, de
    to relevant directories, such as Yahoo and Open Directory Project.
    • Get involved in community based websites, blogs and forums and build a strong reputation.

    Whether you choose to implement these techniques yourself or go to a SEO expert, no one can guarantee a #1 ranking on Google and other search engines. Search engines change their crawling algorithms often and competitor websites appear all the time. However, following these basic SEO guidelines will improve your chances of increasing your website traffic and is a better practice than looking for a way to cheat on search engines in order to get your pages indexed.

    Copyright © 2006 Andreas Obermueller

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