Hispanic Marketing and Advertising Explosion
The Association of Hispanic Advertising Agencies (AHAA) announced the results of its survey assessing trends and influential factors in US Hispanic advertising over the past decade. More than 90 percent of respondents indicated that they anticipate corporate ad spending targeting the fastest growing segment of the US -- Latinos -- to increase in 2007 and more than 30 percent are predicting budget growth of more than 10 percent.The majority of respondents (75.9%) believe the finance industry will increase spending most significantly over the next five years followed by entertainment (58.6%) and pharmaceuti

CPA Firms
CPA is short for Certified Public Accountant. There are many CPA firms that are some of the most reputed and well-established companies in America. A CPA firm performs many functions and has many specialties including auditing and attestation, accounting systems, taxation, business valuation, management consulting, forensic accounting, information systems consulting and information systems auditing. This is why they are so important to successful businesses and entrepreneurs. These businesses and individuals count of a CPA firm to keep them financially on track and ahead of the game.Successful CPA firms

Is Working 18 Hour Days Part of Your Business Vision Statement?
You've heard the sob stories.Seems like every business owner has his or her own story of working 18+ hours a day, seven days a week to get there business off the ground. If you get a group of business owners together, they all start moaning about how hard they work."I haven't had a day off in five years." one says."80 hours is a good week." another complains.Does it really have to be that way? Is that your business vision? The big question is, are you self-employed, or are you a business owner? They are not the same thing. If you are self-employed, your business depends on you./p>

You can turn personal involvement into marketplace advantage by creating a strong, distinct Personal Brand identity.

What is a Personal Brand?

Personal branding represents a powerful personal self promotion and small business strategy. You create a Personal Brand based on your talents, skills and values. This Personal Brand identity becomes the foundation for all your marketing efforts. With a clear marketing identity, you can intentionally shape positive perceptions about you - as the symbol for your company.

Think about brands you use and recognize. Your perceptions about those brands have been shaped by consistent and persistent marketing messages. When your personal experience as a customer confirms those messages, the brand perception becomes reality.

Do you know any small businesses with a strong brand identity?

One of the most powerful small business owners tools is personal branding. Examples of individuals who created strong Personal Brands and developed them into multi-million-dollar enterprises include Oprah Winfrey, Martha Stewart, Nora Roberts, Step

Brand based on your talents, skills and values. This Personal Brand identity becomes the foundation for all your marketing efforts. With a clear marketing identity, you can intentionally shape positive perceptions about you - as the symbol for your company.

Think about brands you use and recognize. Your perceptions about those brands have been shaped by consistent and persistent marketing messages. When your personal experience as a customer confirms those messages, the brand perception becomes reality.

Do you know any small businesses with a strong brand identity?

One of the most powerful small business owners tools is personal branding. Examples of individuals who created strong Personal Brands and developed them into multi-million-dollar enterprises include Oprah Winfrey, Martha Stewart, Nora Roberts, Step

ds you use and recognize. Your perceptions about those brands have been shaped by consistent and persistent marketing messages. When your personal experience as a customer confirms those messages, the brand perception becomes reality.

Do you know any small businesses with a strong brand identity?

One of the most powerful small business owners tools is personal branding. Examples of individuals who created strong Personal Brands and developed them into multi-million-dollar enterprises include Oprah Winfrey, Martha Stewart, Nora Roberts, Step

a strong brand identity?

One of the most powerful small business owners tools is personal branding. Examples of individuals who created strong Personal Brands and developed them into multi-million-dollar enterprises include Oprah Winfrey, Martha Stewart, Nora Roberts, Stephen Covey, Tiger Woods and Tommy Hilfiger.

However, very few small business owners will use branding to be distinctive from their competitors. You are likely to be aware of a business owner with a strong Personal Brand ONLY if they are active in your market space or network. Most small business owners just don't know how -- and won't make the effort -- to use personal brand reputation building as an effective marketing strategy.

Personal Branding represents one of the most powerful -- and under used -- small business owners tools!

How can you create a strong Personal Brand?

Follow the five steps to create your Personal Brand identity. The process is adapted from Brand Me, Inc: How To Be Distinctive And Remarkable In What You Do And How You Do It, a guide for small business owners.

Step 1: Define Your Target: Everybody is NOT a potential buyer for what you have to offer. The biggest mistake you can make is being unclear about your target customer. Write a detailed description of the person who is your ideal buyer.

Step 2: Identify Your “True” Competition: Nev