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Staff Turnover - A Business Killer
Finding the right staff is critical, as we discussed in the article "Finding Staff to Complement Your Business". But what about keeping good staff? Is it important? Is it worth the effort to keep the right folks on the job? Let’s look at the four areas that staff turnover affects – in a business of any type. Those areas are: Productivity, Revenue, Customer Satisfaction, and Long Term Viability.EFFECTS ON PRODUCTIVITYIncreasing work for the remaining staff... This is rather obvious, but think about the work that’s being left undone. If a staff member has to cover the phones because the receptionist has quit, she is going to omit work somewhere. In the choice between her regular work or answering the phone she’ll do the one she feels is more important. But in her consideration she has to think of the effect of unfinished work on other folks in the business, and she will likely make her choice based on the amount of flak she thinks she’ll get from others. If she’s conscientious, her sense of duty will play into it; but one of those jobs will not be done well, and staff and customers know it’s not being done well.Lower morale for ‘good’ staff...Staff who work hard – those with a sense of duty and industry, tend to be much more negatively affected by the increased work

s is when you bold, italicize, or underline every keyword on the website. There is no need to emphasize every word. Now you know those words are not that important in every sentence. Come on now! Just once is fine. Twice at the most. This tactic could end up backfiring. The SE’s will give less importance to the words.

Excessive Link Pages

This is having too many links on one page. Normally, it’s 100 or more that’s a problem. Experts have difference numbers that they believe will hurt. I believe 100 is most agreed upon that will hurt your SE rankings. A rule of thumb I try to do is stay with around 15-25 links on one page. Anything more than that can create clutter on your website. It will make it difficult for your surfers. Besides that, it does not help the websites you are linking to. If a surfer cannot find their site because it’s buried on a page with over 100 links, do not expect any traffic.

Missing Title

I just had to put this in there. This won’t get you penalized or banned, but since this article is about what not to do, I had to talk about this. This is so common among websites. You would be surprised at how many websites do not have a Title at all. Makes you want to put a ad up on the back of a milk box. “Has anyone seen this Title”? or a Wanted sign in the Post office Wanted “Website Title” $1000 reward if found.

This is so big. This is one of the top reasons why websites do not rank period. Just this one change alone could move a website from the 100million

B2B Sales Leads Success Checklist
You’ve spent a great deal of time, effort and money putting together your business-to-business sales lead generation programs. How you handle B2B sales leads once you get them makes the difference between a happy sales team and new customers or an unhappy sales team and lost sales.Here’s a checklist of questions to ask yourself to determine if you have the best chance of being successful with your sales lead programs:Are you prepared to send requested information immediately?Prospects have their own agenda and timeline, not yours or your firm’s. So, you need to be efficient and strike while you have the opportunity. Timing of your inquiry handling processes are of paramount importance. Your firm needs to respond to all inquiries quickly—the faster, the better.Here are some questions to keep in mind:* Do you know what to send in response to different types of inquiries? * Do you have electronic versions for those who want the information by e-mail or via downloads from your Web site? * Do you have adequate supplies of printed materials ready for those who prefer them? * Do you have the people, systems and processes in place to get the requested information out the door quickly?Are you prepared to capture all inquiries in a database for

The topic for discussion today is about what not to do when it comes to search engine optimization (SEO). I was going to name this article The Do’s & Don’ts of SEO, but I figure at this point you know what to do. I’ve dedicated many articles that are focused on what to ‘DO’. Just check my articles “SEO Basic’s for the Dummy” or “Dominate the Search Engines” or “The Art of Keywords” to understand what to do. Or just read this article and ‘DO’ the opposite of what ‘not’ to do.

The things that I will talk about in this article are about what is called in SEO “black hat” SEO. What’s been talked in previous articles are what we call “white hat” To learn more on “white hat” strategies, refer to any of the articles above. From this point on, it’ll be about “black hat” strategies.

Black Hat

What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not a fashion trend at all. Should I do it? Does it work with the SE’s or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.

My answer to these questions is yes they do work. However, in my opinion, Black Hat strategies are quick fixes with short term gains. I see it as continuing to work hard and not necessarily smart. I am lazy, so I want to do something once and let it go from there. Black Hat strategies do not allow this. Your site may get the rankings quick, but soon your site will be at the back of the line. (or out of the line completely). Black Hat involves spamming and the SE’s do not like this. They will find your site, penalize or ban it completely from the index.

Then your off again starting a whole new site employing the same strategies. White Hat strategies start off really slow. And I mean ssllllooooowwww... But eventually get momentum and out last the rest. The reason it is so slow is your at the mercy of the search engines. Ever heard of the infamous Google Sandbox? Well experts say it could take any new site 6-12 months to get out of it! You kidding me? I have to wait a year to see results in Google? Who has that kind of time? You? Definitely not me. I’m lazy but not that lazy. I have bills to pay today, not next year. This is why many webmasters go with black hat instead of white hat.

Even with this flaw, white hat will pay off big in the long hall. It will flow continuous money into your mailbox while others are jumping around trying to get new sites started to keep their black hat strategies going.

What Not To Do?

Ok, ok, you have me convinced. I do not want to go with the black hat strategies. But what would be considered black hat? How can I avoid it? Just hold on a second. I’m getting there. Didn’t I tell you I was lazy. The rest of the article is focused on the things not to do. By the time I am done, you will know what not to do to your website to not get it banned. There are 2 ways of spamming. On-page and off-page. Sounds familiar? Same factors to help you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!

On-page

Keyword Stuffing

First up to bat, keyword stuffing. What is that, you may ask. Almost sounds like some food. Making me hungry just thinking about it. I’ll take some chicken with a side of chicken stuffing, mash potatoes and keyword stuffing please.

Anyway, in my opinion, there are 2 forms of keyword stuffing. I call them keyword list stuffing and keyword body stuffing. They will not get your site banned, but it won’t rank you well either. Let’s get into the first one, keyword list stuffing.

Keyword List

This involves adding every word known to your niche in the meta keywords. You see a website with meta keywords and it is stuffed full with 1000 or so keywords. Look like they got the dictionary and started writing. Seriously. As funny as it sounds, there are websites out there that do this. People, this not going to get you ranked. It will not get you banned, but definitely will not get your ranked on the first million pages!! Some SE’s do not even read the list to begin with. Keep it short. No need to add the A-F section of the dictionary to your keyword list.

Keyword Body

This is the process of taking your keyword list (Probably too big to begin with) and repeating it all over the page. It makes no sense to the user, just a bunch of words all over the place. I haven’t seen this much, and I hope I do not. Will not help you in anyway.

Also, while we are on the subject, over using the keywords is a no, no. Some websites will take their main keyword and repeat over and over and over. You’ll see it in the Title, meta description, everywhere. This strategy will get you banned or penalized. Again, it’s an attempt to appear more relevant than the website really is. I have seen the tactic work, but not for long. If your ranked well, and you put in your main keyword and you suddenly see a site up that has no business being there. Check back again in a few days and you’ll see that site gone.

The Invisible KeyWord

Sounds like a Super Hero. When there is trouble with ranking your website, call “The Invisible KeyWord” No, please do not! He is a enemy, not a hero. This is involves taking your keywords, put them on the body of your website and make the color of the font the same color as the background of the website. It’s invisible to you or I, but visible to SE’s. It’s a process of spam to make the website appear more relevant because it has the keywords in the body. SE’s have caught onto this tactic and you will be penalized or banned for this. I have seen this tactic done. But I have the visible ink. One way to tell, is when you visit a website and you see a big blank space at the bottom or somewhere towards the bottom, take your mouse, point and try to highlight the space. When it highlights, it will reveal the words!!

Formatting Keywords

This is when you bold, italicize, or underline every keyword on the website. There is no need to emphasize every word. Now you know those words are not that important in every sentence. Come on now! Just once is fine. Twice at the most. This tactic could end up backfiring. The SE’s will give less importance to the words.

Excessive Link Pages

Missing Title

This is so big. This is one of the top reasons why websites do not rank period. Just this one change alone could move a website from the 100milliont

Trust - It's A Yes Or No Thing
There seems to be no gray area when it comes to trusting and being trusted. Many things affect our decision to trust - past experience, new information, attitude towards risk - but one thing is certain: if trust is betrayed, it is more likely to be withheld in the future.Are you fostering a culture of trust in your organization? By trust, I mean believing that people will say and do the right things for the right reasons.According to many studies, organizations with a high trust factor are far more likely to have superior financial performance, so besides being something nice to have, there are serious economic implications for a work environment grounded in mutual trust. In his book "The Speed of Trust", Stephen M.R. Covey explains this using two very simple equations: "When trust goes down, speed will go down and cost will go up. That's a tax. When trust goes up, speed goes up, cost goes down. That's a dividend." Think about it. For example, when you micromanage the work of someone you've hired specifically for their expertise, time is wasted on unnecessary conversations, rework, multiple reviews, and jumping through approval hoops. That time - yours and theirs - costs. Productivity is greatly diminished and the speed of decision-making resembles the last runner in a marathon - finally t

. (or out of the line completely). Black Hat involves spamming and the SE’s do not like this. They will find your site, penalize or ban it completely from the index.

What Not To Do?

On-page

Keyword Stuffing

Keyword List

Keyword Body

The Invisible KeyWord

Formatting Keywords

Excessive Link Pages

Missing Title

This is so big. This is one of the top reasons why websites do not rank period. Just this one change alone could move a website from the 100million

The Truth About Sale Success!
Bill Brooks of The Brooks Group wrote an article several years ago about his organization’s research into sales performance. Bill’s research partner analyzed 178 top sales performers from the United States and another 450 from Germany who, as he stated, “…were at the very peak of their game.” These top sales professional were analyzed in two key areas behavioral style (personality) and core values. Here’s what the Brooks Group researchers learned about sales success:A sales or service industry professional’s personality has little or nothing to do with his or her sales success levels. The Brooks research found that there was a broad spread of personalities and sales styles across the groups of sales professionals assessed and that “personality characteristics pegged to success” was not a factor in the sales success equation. In truth, the successful sales performer’s personalities varied as much as the products or services that they sold! However, in assessing each sales professional, 78 percent of these top performers all shared the same basic value and that this core value was the key to a sales professional’s consistent sales success. What was the value? Across two distinct cultures and a diverse group of industries the core value driving top sellers was their keen interest in making a lot of

p you rank well are the same that can get you penalized or banned. Let’s start with our own backyard. Your thinking…Yea, yea I know “As momma always told you.” Yep. See your getting it!

On-page

Keyword Stuffing

Keyword List

Keyword Body

The Invisible KeyWord

Formatting Keywords

Excessive Link Pages

Missing Title

This is so big. This is one of the top reasons why websites do not rank period. Just this one change alone could move a website from the 100million

Is Music In The Workplace A Sound Idea?
As I was trying to find some suitable movies to watch at the video store, I found it hard to concentrate because the clerk’s music was blasting loudly through the speakers.I asked him to turn it down, twice actually, because he couldn’t hear me the first time.After shooting me a sour look, as if to say, hey pal, this job isn’t worth it without my music, he acquiesced.Before you think I’m a fuddy-duddy, let me say, some of MY music I like to play loudly, and I do just this when I’m in my car, or taking a break from working, in my office.But I don’t subject other people to my tastes.The real test is this: Are people more productive or less, when music is playing?I suppose, one issue is evident in the video store situation: Is the music in the background or in the foreground?If it is kept in the background, and the business purpose is in the foreground, it’s probably fine. In a call center, for instance, if representatives can easily hear and be heard by clients, then there may be no problem at all.A Melrose Avenue boutique may blast its music out the door to signal to a very specialized clientele that it is a good place to shop. Then, music is in the foreground, and it is a marketing tool.I get that, and obviously, a music store wants to featu

aven’t seen this much, and I hope I do not. Will not help you in anyway.

The Invisible KeyWord

Formatting Keywords

Excessive Link Pages

Missing Title

This is so big. This is one of the top reasons why websites do not rank period. Just this one change alone could move a website from the 100million

MP3 Audio File Format - A New Format for Storing Sounds
MP3 is the latest and the most popular audio format that is used now. This acronym stands for MPEG Layer 3. It is a compressed audio format with a compression ratio of up to 12: 1. The sound quality of the audio in this format is very high. A normal audio file, which is 1200 KB in size, can be stored in just 100 KB if it is using the MP3 format. The size of the audio files is very small when compared to other formats of audio files. This makes it easily portable.Where to get MP3 audio files?MP3 audio files are widely available in CDs now. Almost any album that is released in the world is also sold in the MP3 audio format. These albums in the MP3 formats are also available in some websites that are dedicated for MP3 downloads. You can also purchase these MP3 CDs at any audio store meant for that purpose.MP3 downloadsFree MP3 downloads are also available in some of the websites. You need to become a member of these sites for a fee to download unlimited number of songs in the MP3 format. Some of the sites charge you for each song that is downloaded. Free MP3 downloads for testing the quality of the audio is usually provided by most of these websites. Websites like www.napster.com allow free MP3 downloads if you have MP3 players from select manufacturers. You can do

Excessive Link Pages

Missing Title

This is so big. This is one of the top reasons why websites do not rank period. Just this one change alone could move a website from the 100millionth page to the millionth page. What is your site about? Why should I click on it?

Off-page

I really shouldn’t call this off-page. Technically it’s really not, but I wanted to make a clear difference here. The difference between on-page and off-page is on-page is the way you set your site up. Off-page involves more of the linking side. You cannot really help who links to you and SE’s know this. That’s why I am not talking about that kind of off-page. You’ll see more of what I mean as you read along.

Link Farms

Link Farms? What is this? Is this where links are raised before sent out to the internet? Not quite. Link farms are a bunch of webmasters getting together to setup 1000’s of sites and pointing the links towards each other. There are a few ways of accomplishing this. When you do your link campaign, stick with hard reciprocal linking. Many are not aware, but there are link director sites like PowerLinks or Linkvault that brag about helping your build links fast. These are essentially link farms. Avoid them like the plague. How do you know? The red flag is usually when you have to add some kind of script to your website in order to do a link exchange. Don’t do it. Again, short term success, but short term gains.

Banned / Penalized Sites

Again, you cannot control who links to you, but you have full control over who you link to. Avoid linking to other penalized or banned sites. This can eventually affect you. Why? Remember, a link pointing to a site is a vote. So your voting for this banned or penalized site that the SE’s have stated is bad news. If your voting for them, then that must mean your site is also bad news. Ever heard of the saying, “Birds of a feather, flock together?” I have. It’s another one of the sayings that didn’t make sense to me until later on in life.

How do I know if I am linking to someone that is banned? The easiest way to do this is by checking the pagerank of the site you are linking to. You can download the Google Toolbar to do this. If you see a grey bar for the pagerank. It’s been banned. Now, do not confuse a 0 PR with a penalized site. Having a PR of 0 does not mean the site has been penalized. It’ll be grey’d out if it is penalized.

That’s all for now folks. I’m sure there will be other tactic’s that will arise as SE’s catch them. Malicious webmasters will continue to look for quick, easy ways to beat the SE’s. The SE’s will catch it, update their alogorithms and the cycle will continue. It’s a endless cycle as to why I say “white hat” eventually will out last the “black hat” and flow continuous surfers to your site producing tons of money. White hat strategies will hold up through all the changes to the SE’s. The choice is always yours. Whatever works for you. Good luck and happy optimizing.

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Business Owners tend to identify themselves with their business. They show pride in the name, the function and the growth of their business. After all, it's their 'baby.' Here's what you need to know about Privacy, Protection and Capital Expansion.

If you've ever worked on a team where one or more of the team members are in conflict, then you know just how stressful this situation can be. Left unresolved, conflicts between individuals can fester, spill over into the team’s relationships, and seriously hinder productivity. What's a team leader to do?

In this article I'll explain how you can use this fantastic technology to your advantage, by simply following a few easy steps.

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