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    The 7 P's of Business Phone Etiquette
    Etiquette is in essence about proper conduct and presenting yourself favourably. Demonstrating good etiquette is important if one seeks to be successful. An area in which this is essential is the business phone call. Millions of business phone calls are made every hour and day. Business people that interact solely over the phone yet never meet still form strong opinions of one another. Practising good business phone etiquette helps encourage clear lines of communication, build rapport and avoid misunderstandings. Most of us can recollect a phone call that left us feeling frustrated or irritated. How much of this could have been attributed to poor phone etiquette? Here we explore a few simple examples of areas within business phone etiquette that should be employed when making or receiving calls. All successful business interaction needs preparation. The phone call is no e
    fit from the resultant ‘country of origin effects’ made popular by Simon Anholt. This may be the strategy that Nduka Obaigbena and his team at Leaders & Company Ltd (owners of ThisDay newspaper group in Nig
    Are You Content With Your Sales: White Space Marketing
    From Newspapers to Magazines to Internet, sales and advertising creates brilliant designer details, but what sells a great ad? In flipping through a recently released magazine I found something interesting. The most effective ads had space around them.Considering that I can generally fill up a room, or a page, with more than most people might want in it, I seriously looked at the pages, to see why they were so effective. They all seven major details that gave the reader a clear idea of what the product was.1. Clear – bold headlines. The headlines were clear and concise; neither dramatic nor grandiose, just clear and bold.2. Specific value or purpose for need. The page described in detail what the value of owning the product was.3. Dynamic Photography. A photo depicting the best view of the item being sold, providing not only a spotlighted appearance, but a detailed view of the subjec
    Adopting a united brands philosophy may just be what African and developing countries need if they are to fulfil their dreams of achieving international brand recognition for some of their local brands.

    This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond of brotherhood’ which unites brands in distant markets. Brands from the same countries which may be owned by different companies may be more willing to cooperate and share experiences when faced with a common identified ‘adversary’ or competition. Managers of such brands wish each other well in such circumstances because the ‘bad guys’ would be the well established competing global brands.

    When brands seek a common refuge under the umbrella of ‘one nation’, they benefit from the resultant ‘country of origin effects’ made popular by Simon Anholt. This may be the strategy that Nduka Obaigbena and his team at Leaders & Company Ltd (owners of ThisDay newspaper group in Nige

    Why Isn’t Everyone Working From Home?
    Most people today have the opportunity to work from home if they choose, however, like skydiving, working from home is not for everyone.One person’s pleasure is another person’s poison.If you do want to work from home, do you want online or offline, product or service, health related, information related, affiliate business? Etc,etc,etc. The list goes on and on. Find something that is of interest to you, this is very important, you must be passionate about your business, know your business inside and out, study and research about your products, services and opportunity, plus it’s good fun.We are taught to do well in life, but not too well, because to be really successful you need to take risks and you don't want to do that, do you?We are conditioned from an early age, do well at school, get a good job, marry, have children and not to rock the boat!All the successful people around

    This strategy could be successfully tied – in with simultaneous nation branding efforts of their home governments. There is a common ‘bond of brotherhood’ which unites brands in distant markets. Brands from the same countries which may be owned by different companies may be more willing to cooperate and share experiences when faced with a common identified ‘adversary’ or competition. Managers of such brands wish each other well in such circumstances because the ‘bad guys’ would be the well established competing global brands.

    When brands seek a common refuge under the umbrella of ‘one nation’, they benefit from the resultant ‘country of origin effects’ made popular by Simon Anholt. This may be the strategy that Nduka Obaigbena and his team at Leaders & Company Ltd (owners of ThisDay newspaper group in Nig

    Why Print Advertising Gives Dismal Results in Newspapers
    Have you ever wondered as a business-person why print advertising in the local newspaper key of such dismal results? Have you ever wondered why the advertising sales representatives and account executives as they are called continually tell you that it is about exposures and repetition? They tell you this as you give them a check each month for the advertising that never really pulls for you.Of course as they say Yellow Page Advertising is not much better and that bill comes every month also and often if it is the phone company, the actual phone book you will find that they may shut off your phone if you don't pay them. Of course they have you committed for the full year and the book is already printed. But as the year goes fewer and fewer people use the phone book, because the dog ate it or it was destroyed or they spilled something on it.The fact is that most print advertising even with high sh
    rom the same countries which may be owned by different companies may be more willing to cooperate and share experiences when faced with a common identified ‘adversary’ or competition. Managers of such brands wish each other well in such circumstances because the ‘bad guys’ would be the well established competing global brands.

    When brands seek a common refuge under the umbrella of ‘one nation’, they benefit from the resultant ‘country of origin effects’ made popular by Simon Anholt. This may be the strategy that Nduka Obaigbena and his team at Leaders & Company Ltd (owners of ThisDay newspaper group in Nig

    Advertising - The Power of the Written Word over the Spoken Word
    There are some things which, on account .of the delicacy of treatment, the accuracy, etc, required, cannot be trusted to the most sensitive piece of machinery, but must be finished by the hand of a skilled craftsman. There are many things in the world of selling which are too delicate for the mass treatment accorded them by the advertising man, and which require the touch of the salesman to bring to the desired conclusion.Advertising is limited by its own advantages to definite functions in certain fields. Its usefulness varies with the character of the product, the customer, or the purchase unit. It varies with distribution, the character of the buying habit, and the extent of the territory. Above all, it varies with the attitude of mind of the consumer toward the products' associations.No two cases will be exactly alike, but all will come under some one or two general classes which define the statu
    s wish each other well in such circumstances because the ‘bad guys’ would be the well established competing global brands.

    When brands seek a common refuge under the umbrella of ‘one nation’, they benefit from the resultant ‘country of origin effects’ made popular by Simon Anholt. This may be the strategy that Nduka Obaigbena and his team at Leaders & Company Ltd (owners of ThisDay newspaper group in Nig

    Nevada Corporations
    A number of business owners choose to incorporate their companies, to guard themselves and the company from unexpected losses and liabilities. Small and large companies can be incorporated. It is possible to incorporate companies in any state of the United States, irrespective of where the business is operated. Numerous business owners prefer to incorporate their businesses in Delaware or Nevada, as they are very corporate-friendly. Nevada has very favorable business laws.Nevada corporations are considered to be separate legal entities. In case the corporation is sued for some reason, the business owners are protected for personal liability. This means that the creditors cannot reach their assets, such as a house or car, in case debts or claims.Business owners can select the type of Nevada Corporation that best suits their business. A Nevada S-corp refers to a corporation that has selected a special
    fit from the resultant ‘country of origin effects’ made popular by Simon Anholt. This may be the strategy that Nduka Obaigbena and his team at Leaders & Company Ltd (owners of ThisDay newspaper group in Nigeria) are pursuing.

    Nduka may best be described as a media mogul, entrepreneur and lately show business impresario. His deft touch has transformed many of the projects his ThisDay brand has embarked on in the past into gold. He is a man driven by the desire to succeed and craves success the way mortals crave food. He seems not to be fazed by the criticisms of his detractors who have called him names such as megalomaniac, showboy, glamour boy and political godson.

    The ThisDay brand has in short a time shot to the top of Nigeria’s media landscape, strong evidence that the man that his associates call ‘the duke’ is in touch, very much so with the waters that they swim in daily, waters infested with sharks - swim along or be swallowed. The ThisDay brand is now a successful and credible media brand in Nigeria

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