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Suggest You - Would You Like Fries with That? Is Your Graphic Designer Just an Order Taker
"Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion." Jack WelchVision is the first critical element in business success. Vision gives a clear picture of what you intend your business to accomplish. Without vision, you simply don't know where you're going. Hard work and perseverance cannot replace a clear vision.It is something like the experience I had at a wilderness camp in the Canadian Rockies. About twenty of us were blindfolded and led to a maze in the woods. The maze was laid out with ropes strung together, from tree to tree. The terrain was uneven, with bumps and hollows in the ground. The ropes ranged from a foot to three or four feet off the gro
Case Study – A Real Life Example: A client and a good friend of mine was solicited by a “marketing expert/design firm” a few months bef
First I would like to say that I am pro-Federal Reserve, yet I also study a lot and follow many industries and have found fault with some of their beige book reports from what I have observed in the market place. Here is a 2003 observation on the discrepancies I noticed. I wish to comment on some of the data collection, which went into the South East Fed Beige book;http://www.bizjournals.com/nashville/stories/2003/09/01/daily16.html?f=et69I do not feel that the data collected is absolute or correct and it does not paint a total picture of rural areas in AL, GA, SC and labor issues in FL. I think that perhaps the FED, could do well by having a Mini-FED system for non-DMA. MSA areas run semi-independently and reporting to a division underneath t
Here’s the inside scoop on hired graphic designers that aren’t experts in marketing (and most of them aren’t): they’re not involved or concerned in whether the design project makes sense for you, if it will be financially worth it, or what kind of positive results you should expect from the design project. The majority of graphic designers are order takers: you tell them what you want created, and they design it. Now your project may be a success or failure, but regrettably, the artist isn’t as much concerned with this - you paid for a design and that’s what you received.
As a business owner spending hard earned money, you can see this poses a serious problem. If you’re like 95% of business owners out there, you don’t know if the marketing design project is going to work for you or not - it’s a gamble, a crapshoot. Wouldn’t it make sense to have someone on your team that can help you select design and marketing projects that will give you the greatest return on your investment rather than an order taker?
Case Study – A Real Life Example: A client and a good friend of mine was solicited by a “marketing expert/design firm” a few months befo
Many managers will often say their personal assistant is invaluable to them yet they often treat them as if they're not.Day after day, week after week the P.A. is in the office, slogging away making sure the work gets done. In many instances it is the P.A. that holds the business / department together.Many of them are so conscientious they won't take time out and will stay at their desk until the work is done. Not only are they integral to the running of any business, their income and the way they are treated may not always reflect the importance of their role.Jenny's StoryJenny has worked for her current employer for the past three years and thoroughly enjoys her role as Personal Assistant to the General Manager. They have a gre
Here’s the inside scoop on hired graphic designers that aren’t experts in marketing (and most of them aren’t): they’re not involved or concerned in whether the design project makes sense for you, if it will be financially worth it, or what kind of positive results you should expect from the design project. The majority of graphic designers are order takers: you tell them what you want created, and they design it. Now your project may be a success or failure, but regrettably, the artist isn’t as much concerned with this - you paid for a design and that’s what you received.
As a business owner spending hard earned money, you can see this poses a serious problem. If you’re like 95% of business owners out there, you don’t know if the marketing design project is going to work for you or not - it’s a gamble, a crapshoot. Wouldn’t it make sense to have someone on your team that can help you select design and marketing projects that will give you the greatest return on your investment rather than an order taker?
Case Study – A Real Life Example: A client and a good friend of mine was solicited by a “marketing expert/design firm” a few months bef
Advertising a new tech gadget or toy is much different than advertising a more well established product. The customer needs to be excited and put it on their must have list to buy; to be the first on the block to have one. Advertising a toaster, microwave oven or pick-up truck is a lot easier than a new high-tech toy or computerized widget.One thing that advertisers try to do is to demonstrate to you how frustrated you are with the current way of doing things and then produce the product and show how it will alleviate all these frustrations and make your life so much easier. Then you will wonder how you ever got a long without this new high-tech product.Another thing that advertisers try to do with advertising high-tech toys or computerized w
I want to talk about a subject that is neglected amongst small business owners – the idea of protecting your personal life.Even though you might be running a busy, thriving business, be absolutely sure to devote night a week to your personal life. In the past ten years, this has been one of my biggest issues. I have not been doing this every single week on my own but I can honestly say that I am in the process of changing that now.In business, with all the excitement of making money, it's too easy to let it take over your life. This is really not a good thing nor is it a healthy thing. Even multi-millionaires take time out for themselves to do things not connected to their business. Don't get me wrong, while business can be both enjoyable and
As a business owner spending hard earned money, you can see this poses a serious problem. If you’re like 95% of business owners out there, you don’t know if the marketing design project is going to work for you or not - it’s a gamble, a crapshoot. Wouldn’t it make sense to have someone on your team that can help you select design and marketing projects that will give you the greatest return on your investment rather than an order taker?
Case Study – A Real Life Example: A client and a good friend of mine was solicited by a “marketing expert/design firm” a few months bef
In using our communication skills and abilities how we say something is just as important as what we say. Body language plays an extremely important part of our communication. In fact studies have been done showing that when we interact in a communication process the receiver actually receives 7% of the message verbally. The other 93% is received based on the non-verbal aspects of the message.How we dress, our gestures, facial expressions, posture and body movements are also being received when we verbally communicate with someone. That is why it is very important that our actions and non-verbal signals match what we are saying. When our words do not match our non-verbal signals we confuse the person we are trying to communicate with. When the listen
Case Study – A Real Life Example: A client and a good friend of mine was solicited by a “marketing expert/design firm” a few months before we met. My now client was sold a costly marketing plan package that read more like a bad book report than anything of value. Within this report the “expert” highly recommended the client invest a boat load of money on full color brochures, promotional flyers and coupons, “the brochure is marketing collateral that is essential…the brochure acts as a piece of marketing material that can be left behind to potential customers…”
As I read these “would you like fries with that” recommendations, I almost fell out of my chair, “Wait a minute! Before we start spending all of this money on design and printing, shouldn’t we first analyze how these projects will affect the client?”
Before breaking open the piggy bank I suggested that the client take a step back and look at what result these investments will really bring in. Here’s what we came up with: these marketing materials are not effective for the business the client’s in, the client is a high-end vendor so coupons will not support the high-end image, and the client gets business from personal interaction with prospects (within the 30 seconds a personal connection is made with a prospect). Bottom line here is this: the recommendations would have certainly helped out the marketing/design firm, the grateful client avoided over $5,000 in costs that would have done nothing to grow the business. Why is this important to avoid order takers?
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