Suggest You - Business

3 Important Marketing Lessons from Advertising Legend, Claude Hopkins
Claude Hopkins is widely recognised as the father of advertising. His insights are so simple yet so profound and they apply just as well today as they did decades ago when they were first used.Here are three lessons, in Claude's own words. Please note that due to the era that it was written in, the language may be a little dated and that he uses the word "man" instead of "people".1. An advertiser suffered much from substitution. He said, "Look out for substitutes," "Be sure you get this brand," etc. with no effect. Those were selfish appeals.Then he said, "Try our rivals' too" - said it in his headlines. He invited comparisons and showed that he did not fear them. That corrected the situation. Buyers were careful to get the brand so conspicuously superior that its maker c

br> The quicker picker upper - Bounty

10. Link company name to product benefit.
Kenmore- Solid as Sears

Five steps to a new tagline

1. Begin by thinking about what you want to communicate with your tagline. Write down your positioning statement or unique selling proposition. Your tag line should reinforce them.

Ask these questions:

• Who are your customers?

• What benefits do you offer your customers?

• What feelings do you want to evoke in your customers?

• What action are you trying to generate from your customers?

• How are you dif

LED Message Signs Reinforce Brands and Promotions
LED message signs have become popular marketing tools among retailers recently. The technology behind them has existed for years, but creative retailers are now discovering more ways to use them to grow their business. LED message signs allow retailers flexibility. One of the downsides to using traditional signage is that every time a sale changes or a holiday comes and goes, the signage has to be switched out. So retailers either find themselves storing a ton of signs that are rarely used, or having to purchase new signage for every promotion and holiday as they happen. LED signage allows retailers to have one sign that works all year, even for specialty promotions.Sale prices, seasonal promotions, marketing messages and any other information retailers want to communicate with custome

When it comes to building your brand, you want to take advantage of every possible shortcut to help your target market know you…and remember you. Taglines provide that path through the woods. A tagline consists of a few short words that communicate to your target market what your company does and how you're different from competitors. A good tagline should position your brand in your audience's mind and sum up its essence or benefit in a way that your audience can relate to. A great tagline uses memorable phrasing and creates a personality. Taglines are typically simple phrases that telegraph a message. They normally accompany company logos and are written to stand the test of time. Most taglines have a fairly long shelf life. Taglines can also help change the perception of a company.

Should you develop a tagline?

The simple answer is yes. All companies should consider using a tagline in their marketing materials and company advertising because taglines deliver the following benefits:

1. Clearly states what your company stands for.

2. Simplifies buying decisions because customers know who you are and what you offer.

3. Differentiates you from competition.

4. Raises brand awareness because taglines are relevant, remembered and often repeated.

5. Provides a shorthand version of your brand promise. How do you develop an effective tagline?

Your tagline should evolve from your branding strategy to ensure consistency in your overall brand message. According to Paul Quinn, www.quinntessentialmarketing.com, “Dancing the Tagline Tango,” here are ten ideas you can use to help develop a tagline:

1. Ask a question.
Does she or doesn't she? - Clairol

2. Show your unique commitment.
We try harder - Avis

3. Explain product superiority.
Takes a licking and keeps on ticking - Timex

4. Evoke a benefit in a fresh way.
Let your fingers do the walking - Yellow Pages

5. Use an emotive call to action.
Reach out and touch someone - AT&T

6. Use a two-fold delivery with a twist.
Common sense. Uncommon results - David Ingram and Associates

7. Address a specific need.
They come in but they don’t go out - Roach Motel

8. Be abstract but client-centered.
After all, it is your information - Authentex Software

9. Describe your product in a novel way.
The quicker picker upper - Bounty

10. Link company name to product benefit.
Kenmore- Solid as Sears

Five steps to a new tagline

1. Begin by thinking about what you want to communicate with your tagline. Write down your positioning statement or unique selling proposition. Your tag line should reinforce them.

Ask these questions:

• Who are your customers?

• What benefits do you offer your customers?

• What feelings do you want to evoke in your customers?

• What action are you trying to generate from your customers?

• How are you dif

Credit Cards And You
Credit cards are available from more banks than ever before. There are a huge amount of different varieties of credit cards available online as well. Of course they are all cleared through Visa, MasterCard, or American Express and Discovery. So the variety is in the realm of similarity. Also, certain states have more favorable laws for the establishment of large credit card issuing units, especially the states of Nevada and Delaware and a couple of others.Basic attractions of credit cards come in a fairly limited series of features. The first is low interest rates. Many cards today give you an up to 12-month introductory rates of zero-interest rates. Thereafter, the APR is several points above the prime rate. Rates vary from a low of 11.5-percent to 14-percent or more. Another

a message. They normally accompany company logos and are written to stand the test of time. Most taglines have a fairly long shelf life. Taglines can also help change the perception of a company.