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Suggest You - SEO Expert Guide - Conclusions (part 10/10)
As with many ideas I have, I later find that they have already been thought of. This idea is no exception.Sovereign Bank handles employee evaluations in a, in my opinion, remarkable way. Not only do supervisors and managers evaluation the performance of their respective departments, but their departments evaluate them!Here are some of the benefits I see in this type of 2-way evaluation: Constructive CriticismIn any type of department, no matter how happy they seem, team members will bad mouth not only management, but each other. It’s unavoidable. Joe isn’t pulli
In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected.
So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether.
(d) Some final words
I hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results a
Sales Recruiting is an important element in building a successful company. Without a solid sales team to spread the word and secure orders, companies are facing an uphill battle.If you're in the market to hire a new salesperson or wondering why the salespeople you've hired in the past aren't producing, here are some important characteristics of top salespeople that may help you improve your Sales Recruiting skills.Hire a RacehorseBased on my experience, top salespeople are a special breed. Salespeople are kind of like horses. Some horses are destined to be racehorses, while oth
(a) The cost/value tradeoff
I have listed all the SEO and promotion techniques covered in the guide below, rated them for cost and value, then sorted them on a score (which is a product of their value and cost):
URL name Optimization - Low Cost - High Value (score 9)
File extension Optimization - Low Cost - High Value (score 9)
Title and Heading Optimization - Low Cost - High Value (score 9)
Domain name Optimization - Medium Cost - High Value (score 6)
Article Submission - Medium Cost - High Value (score 6)
Blogs and RSS - Medium Cost - High Value (score 6)
Navigation, Internal Links and Site Map Optimization - Medium Cost - Medium Value (score 4)
Page Structure Optimization - Medium Cost - Medium Value (score 4)
Page Image Optimization - Medium Cost - Medium Value (score 4)
Forum Participation - Medium Cost - Medium Value (score 4)
Newsletters and eZines - Medium Cost - Medium Value (score 4)
Page Text Optimization - High Cost - High Value (score 3)
Directory Submission - High Cost - High Value (score 3)
Outbound Links - Low Cost - Low Value (score 3)
Favourites, Feedback and Referral - Low Cost - Low Value (score 3)
Pay-per-click (PPC) Advertising - High Cost - High Value (score 3)
Paid Directory Submission - High Cost - High Value (score 3)
Metadata Optimization - Low Cost - Medium Value (score 2)
Search Engine Submission - High Cost - Medium Value (score 2)
Reciprocal Inbound Links - High Cost - Low Value (score 1)
Express Search Engine Submission - High Cost - Low Value (score 1)
(b) Your top 5 priorities
From the list above, you should discern that your priorities should be the site-wide techniques of Domain name Optimization, URL name Optimization, File extension Optimization, the page technique of Title and Heading Optimization and promotion techniques of Article Submission and Blogs and RSS. Ok, I know that's six, but who's counting? These methods produce the best return on investment overall.
(c) Some notes on Migration
So you have followed my advice and built a totally new site. However, your old site is not totally without merit, right? Some sites link to it and some customers have bookmarked it. You might even have a modest Pagerank on one or two pages. So how do you migrate to your new site without losing these hard-won benefits?
Meet 301 and 302 Redirects. When a browser/agent/spider requests a page or URL, the web server where the page is hosted checks a file called '.htaccess'. The '.htaccess' file can be modified to tell spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect).
It is usually possible to implement redirects without messing with the '.htaccess' file directly, using your web host's control panel instead. From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. Although Google can handle 302s, the other engines struggle with it.
In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected.
So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether.
(d) Some final words
I hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results an
One of the worst things I have discovered in Business Negotiation is that so often one party will over sell leaving very little on the table for the other party. Sure you shake hands and look them in the eyes when completed but you wonder if they can perform or if they have over promised? Will they deliver on that promise or will they fall short and then what?No one has time to waste in the courtroom and so often that is where lopsided deals end up. That makes no sense when you have a business to run. We see this most often when negotiating with salesmen or foreign-born thinking folks who are not s
Title and Heading Optimization - Low Cost - High Value (score 9)
Domain name Optimization - Medium Cost - High Value (score 6)
Article Submission - Medium Cost - High Value (score 6)
Blogs and RSS - Medium Cost - High Value (score 6)
Navigation, Internal Links and Site Map Optimization - Medium Cost - Medium Value (score 4)
Page Structure Optimization - Medium Cost - Medium Value (score 4)
Page Image Optimization - Medium Cost - Medium Value (score 4)
Forum Participation - Medium Cost - Medium Value (score 4)
Newsletters and eZines - Medium Cost - Medium Value (score 4)
Page Text Optimization - High Cost - High Value (score 3)
Directory Submission - High Cost - High Value (score 3)
Outbound Links - Low Cost - Low Value (score 3)
Favourites, Feedback and Referral - Low Cost - Low Value (score 3)
Pay-per-click (PPC) Advertising - High Cost - High Value (score 3)
Paid Directory Submission - High Cost - High Value (score 3)
Metadata Optimization - Low Cost - Medium Value (score 2)
Search Engine Submission - High Cost - Medium Value (score 2)
Reciprocal Inbound Links - High Cost - Low Value (score 1)
Express Search Engine Submission - High Cost - Low Value (score 1)
(b) Your top 5 priorities
From the list above, you should discern that your priorities should be the site-wide techniques of Domain name Optimization, URL name Optimization, File extension Optimization, the page technique of Title and Heading Optimization and promotion techniques of Article Submission and Blogs and RSS. Ok, I know that's six, but who's counting? These methods produce the best return on investment overall.
(c) Some notes on Migration
So you have followed my advice and built a totally new site. However, your old site is not totally without merit, right? Some sites link to it and some customers have bookmarked it. You might even have a modest Pagerank on one or two pages. So how do you migrate to your new site without losing these hard-won benefits?
Meet 301 and 302 Redirects. When a browser/agent/spider requests a page or URL, the web server where the page is hosted checks a file called '.htaccess'. The '.htaccess' file can be modified to tell spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect).
It is usually possible to implement redirects without messing with the '.htaccess' file directly, using your web host's control panel instead. From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. Although Google can handle 302s, the other engines struggle with it.
In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected.
So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether.
(d) Some final words
I hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results a
I remember my very first speaking engagement. I was excited but also a little nervous. I was faced with some of the common fears everyone experiences. Even though we may know that many of our fears are most likely not ever going to actually happen, they still have a way of trying to take center stage right before we get on stage. The sound crew had put my microphone (lavaliere) on. I was pacing back and forth, with a few minutes still left to go, so I decided to visit the men's restroom. When I came out, I realized that my microphone had been and still was live and that
Pay-per-click (PPC) Advertising - High Cost - High Value (score 3)
Paid Directory Submission - High Cost - High Value (score 3)
Metadata Optimization - Low Cost - Medium Value (score 2)
Search Engine Submission - High Cost - Medium Value (score 2)
Reciprocal Inbound Links - High Cost - Low Value (score 1)
Express Search Engine Submission - High Cost - Low Value (score 1)
(b) Your top 5 priorities
From the list above, you should discern that your priorities should be the site-wide techniques of Domain name Optimization, URL name Optimization, File extension Optimization, the page technique of Title and Heading Optimization and promotion techniques of Article Submission and Blogs and RSS. Ok, I know that's six, but who's counting? These methods produce the best return on investment overall.
(c) Some notes on Migration
So you have followed my advice and built a totally new site. However, your old site is not totally without merit, right? Some sites link to it and some customers have bookmarked it. You might even have a modest Pagerank on one or two pages. So how do you migrate to your new site without losing these hard-won benefits?
Meet 301 and 302 Redirects. When a browser/agent/spider requests a page or URL, the web server where the page is hosted checks a file called '.htaccess'. The '.htaccess' file can be modified to tell spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect).
It is usually possible to implement redirects without messing with the '.htaccess' file directly, using your web host's control panel instead. From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. Although Google can handle 302s, the other engines struggle with it.
In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected.
So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether.
(d) Some final words
I hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results a
Pain is putting a strain on your bottom line! Employees who are suffering from repetitive motion injuries are not able to work at their ultimate performance level, costing you productivity and often medical costs which can lead to disability claims.You’ve hired ergonomic experts to change the computer stations; You’ve given your employees’ new keyboards; you’ve tried every type of mouse on the market and spent thousands of dollars on chairs. You’ve read scores of articles describing the two biggest repetitive strain injuries: low back pain and carpal tunnel syndrome - you could actually repeat the
(c) Some notes on Migration
So you have followed my advice and built a totally new site. However, your old site is not totally without merit, right? Some sites link to it and some customers have bookmarked it. You might even have a modest Pagerank on one or two pages. So how do you migrate to your new site without losing these hard-won benefits?
Meet 301 and 302 Redirects. When a browser/agent/spider requests a page or URL, the web server where the page is hosted checks a file called '.htaccess'. The '.htaccess' file can be modified to tell spiders that the page has either temporarily moved (302 redirect) or permanently moved (301 redirect).
It is usually possible to implement redirects without messing with the '.htaccess' file directly, using your web host's control panel instead. From a search engine perspective, 301 redirects are the only acceptable way to redirect URLs. Although Google can handle 302s, the other engines struggle with it.
In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected.
So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether.
(d) Some final words
I hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results a
Child learning centers are very important and they can supplement our school system and education system. Sometimes school districts and teachers unions get upset with Child learning centers, while other teachers often recommend them to help students whose parents want them to excel faster than the student is able in the regular classroom.Child learning centers need to promote themselves and find unique ways to attract publicity and get into the news. When other people read about this they will want to bring their children to the child learning centers also and that creates word-of-mouth advertis
In the case of moved pages, search engines will index only the new URL, but will transfer link popularity from the old URL to the new one so that search engine rankings are not affected.
So where you have pages with decent PageRank, use your control panel to place a 301 redirect to the equivalent new page. I would let this run for 6 months or so, then delete or archive the old pages altogether.
(d) Some final words
I hope you have found my SEO Expert Guide useful and enjoy some positive effects over time in your search engine results and web traffic. Be patient! Results can take a while to feed through (particularly as search engines take longer and longer these days between major updates). Do send any feedback you have to david@viney.com and check back every so often for updates. I plan to make available for download a copy of the guide in eBook format later in 2005 (at a nominal price).
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