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Suggest You - SEO Expert Guide - Keyword Analysis (part 3/10)
There it is again. Your biggest hurdle to getting appointments. The telephone seems to be sitting there on your desk mocking you as if it knows you just hate to pick it up and use it to ask for an appointment with your prospects. You wish you had some way to make the experience of lead generation more enjoyable by sending something out to your prospect first and yet you know that most of your efforts have been costly, time-consuming, and ineffective. It’s now another Monday and you have to fill your week with appointments or else you’re out of a job or out of businessGuess what? There is a way to make those cold calls warmer, enjoyable, and more productive. It just takes a little creativity to warm up the coldest prospect and get them talking to you on the phone. It doesn’t cost much to do and if done correctly can earn you as high as a 40-50-60% appointment ratio or higher.Today’s business prospects are hungry for information, but they are just too busy from job demands that most just want to eliminate you as quickly as possible. That’s why the “Prospect Release” fits the bill when it comes t
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting
In this issue, I will share my experience acquired from the conglomerate and its operating companies. For the purpose of this article, I will articulate the Public Responsibility and Citizenship which is one of the Eleven Values and Concepts in Malcolm Baldrige Criteria. As before, I will use case studies to show how some of the companies implement them.To recap, below are the Eleven Core Values and Concepts of Baldrige Criteria:-Visionary Leadership | Customer-Driven Excellence | Organizational and Personal Learning | Valuing Employees and Partners | Agility | Focus on the Future | Managing for Innovation | Management by Fact | Public Responsibility and Citizenship | Focus on Results and Creating Value | Systems PerspectiveI will deal with the one of the Value in bold letters in this article as below:-Articulated Public Responsibility and Citizenship An organization’s leaders should stress responsibilities to the public, ethical behavior, and the need to practice good citizenship.Leaders should be role models for your organization i
In our analogy, key words are your ingredients and the rest of the guide (after this part) is your recipe. It is vital that you start by investing time in key word research. This may surprise you, but I would recommend you spend at least 25% of your time on this activity alone! That's 25% of all your time, including the time you spend designing your site, building it, optimising and promoting it! Quite an investment, eh? But believe me, if you din't get this part right your meal will not be a very satisfying one and no-one will want to eat it!
(a) What are your 10 key words?
You may think you know straight off. You are likely to be right about most of them but you will almost certainly make three common mistakes. Firstly, you will tend to pick single words (rather than chains of words). Secondly, you will tend to pick the same words used by other people. Thirdly, you will compound this by overusing these key words on your site and underusing related key words. The result will be a poor finished product and sub-optimal ranking or traffic.
So please be patient and walk through the following steps. From part two, you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services).
Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and the Google Adwords: Keyword Suggestion Tool, which does not indicate the popularity count of each search phrase). This tool allows you to check for recent word search combinations (and their derivatives) on the Overture search engine, returning search frequencies for each.
Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy.
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting a
Affiliate Marketing is not a bizarre marketing tool to most businessmen. In fact, the use of the affiliate marketing instrument to promote and advertise a product or a service is one of the most sought after tools in the marketing world. Online businesses have enjoyed the utility value of this tool because it actually fits the media where it is used – the Internet. There a few things to remember, though, if you one would like to succeed as an affiliate marketer.Your primary weapon towards succeeding as an affiliate marketer is your own website. It is mandatory that one has the website where he can do all his internet marketing stuff. It is through the website that you are able to position your advertisements materials; your website is your avenue towards earning money through affiliate marketing. Through affiliate marketing, earning money will not be as difficult. Use your website to provide online users the necessary information they want and presto, you can start earning.With your website as primary weapon, it is a must that you have enough enticements to offer your readers. It is not en
(a) What are your 10 key words?
You may think you know straight off. You are likely to be right about most of them but you will almost certainly make three common mistakes. Firstly, you will tend to pick single words (rather than chains of words). Secondly, you will tend to pick the same words used by other people. Thirdly, you will compound this by overusing these key words on your site and underusing related key words. The result will be a poor finished product and sub-optimal ranking or traffic.
So please be patient and walk through the following steps. From part two, you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services).
Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and the Google Adwords: Keyword Suggestion Tool, which does not indicate the popularity count of each search phrase). This tool allows you to check for recent word search combinations (and their derivatives) on the Overture search engine, returning search frequencies for each.
Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy.
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting
The first difference between these two is that line or middle management is mainly about operational and to a lesser extent about tactical management. Operational management is about managing daily activities. Tactical management is the “layer” between operational and strategic management; “How do we get there,” is one of the questions the tactical manager is dealing with.In that sense, the project manager of program manager for who manages various projects, is the tactical manager. He or she is concerned with the issue of transforming the organization to its future form.The operational manager addresses most of its energy to directing people. Motivating, delegating, controlling, etc. in order to perform activities and gain results. On the short term the other resource categories are fixed.The project of program manager is concerned with planning. How to prepare for the near future and reserve resources for doing this.One important issue that is just rising between these two (operational and tactical) management areas; "should we close the shop during this period?" and "What will th
So please be patient and walk through the following steps. From part two, you will remember Doug (who sells antique doors, door handles, knockers, door bells or pulls and fitting services).
Like Doug, you should start with a visit to the Overture Keyword Selector Tool (which I recommend in preference to Wordtracker, which is a paid service, and the Google Adwords: Keyword Suggestion Tool, which does not indicate the popularity count of each search phrase). This tool allows you to check for recent word search combinations (and their derivatives) on the Overture search engine, returning search frequencies for each.
Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy.
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting
Today I got a promotion in the mail that was a total waste. Not only did someone spend dollars and/or time writing a 4 page sales letter, glossy 4-color brochure, and reply device - they spent more money having it all printed, getting a mailing list, and paying postage to get their message to my home.They shouldn't have bothered. Not contacting me would have gotten the same results at zero cost.Now, I know that I am not a typical buyer, but I also know that one of the first rules in direct marketing of any kind is to make it easy for your prospect to buy. If he sets your promotion aside to "come back to later" it probably won't happen.That's why we copywriters work hard to create enough excitement to get that prospect to whip out a credit card or a checkbook - or to pick up the telephone or jump in the car to rush to our place of business.This promotion was for a garden composter. Since I love gardening, they did have the right list. The letter didn't excite me. It was just - lukewarm. But… since I have seen this kind of composter in use and do want one, I went in search of the price
Doug enters "antique doors" and is surprized to find that "antique door knob" and "antique door hinge" score higher than "antique door knocker" (his best selling product in the high street store). But far higher still is the category level combination "antique door hardware". He had never guessed searchers could be so savvy.
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting
Let’s take a break for a minute from the flashy TV ads and the phone calls at dinner time asking us to change long distance plans.Let’s put away and forget everything we know about marketing just for a second, just long enough to see it from another angle, because in a minute I want to show you how to look at marketing and investing that will change your life forever.To start, how do we define the two terms: marketing and investing? Well, investing is defined as “to commit something (usually money) in order to obtain a financial return.” But the word is based from the word investire in Latin, which means “to clothe, or to cover, gain control of something.”So investing is all about gaining control over something in order to obtain a return correct?Okay, now let’s examine what marketing means. Marketing is defined as “the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”But why on earth would someone want to transfer their goods to a consumer?To make money,
Next he tries "antique door knocker" and finds a single derivative "antique brass door knocker". He had not thought seriously about making brass a keyword. Now it is pencilled in on his list.
Trying "antique door bell" and playing around, he discovers "antique door chime" is about as popular (reflecting a difference between UK and US english). This is also very enlightening, as he is hoping to sell to the US audience by mail order.
Perhaps you begin to see my point. As you will see later in the guide, I recommend a separate page for each product, service or information topic on your site. Through your Overture search, you should come up with an "A" list of about 10 key words for each page. At least four of them are likely to be site-wide in their applicability and common to each page. The remaining six will be page-specific. Put any left-over words onto a second page entitled "B" list.
In Doug's example, he decides he wants antique, door, brass and hardware on each page in the site. On the door knocker page, he wants (in addition) the key words knocker, iron, decorative, engraved, pineapple and lion.
You too should do the same. If you find this activity overly difficult, can I suggest you revisit your proposition? It is quite possible you have not yet properly thought that through!
(b) Which key words do your competitors use?
Through searching for door knockers on Google and focusing on the top 15 results, Doug brings up their pages. He uses the menu option "view-source" in Internet Explorer to look at the key words used in the page metadata.
He is surpised to find some consistent themes. For example, almost all of the sites he finds whilst searching for "door knockers" also include "door knobs" in their metadata for that page. He also finds that several have used old as one of their kewords, in addition to antique.
Don't read me wrong here. Metadata (particularly in isolation) is not the route to high search engine rankings (as you will see later). However, top 10 sites generally have done well with their optimization more generally (and their metadata is likely to reflect quality keyword analysis, repeated throughout the site in other ways).
Another key tool is the Google Smackdown, permitting you to compare the overall frequency of two competing keyword sets across the whole of Google's results. Doug compares "antique do
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