Testimonials in Direct Mail Advertising Sales Letters Must Sound Groovy - Dude
If you want to improve your sales letters, read movie reviews. One of the most common criticisms brought against new movies is that the characters are wooden and one-dimensional. Their actions are predictable. Their speech is predictable.Remember this when you decide to include a testimonial in your direct mail advertising letter. Putting a testimonial in your sales letter will only help your case and persuade prospects to respond if the testimonial sounds authentic.So listen hard when you're listening for good testim

The Anatomy of a Hot Google AdWords Ad
A Google AdWords Ad has four lines:Line 1: Keyword-rich benefit headlineBefore we talk about how to write a great Google Ad, let's just go back to basics and get inside the head of someone who is using the Google Search Engine.Picture this ... your website visitor is interested in finding something on the Internet so they type some keywords into the search engine. Up comes a search engine results page with a list of websites that matched their search terms.Now, before we go any further let's look inside the mind of the website visitor.SEO. Search Engine Optimization.

Sure. You've heard or read these words before. After all, it is a big buzzword around the Web these days. Or maybe you haven't.

If you haven't and you publish a promotional Web site, read on. If you've heard the terms "SEO" and "Search Engine Optimization" and are still a little unclear, read on.

SEO: What Is It?
Anyone who publishes a Web site and would like it to be found should be concerned with SEO and optimizing their site. OK, here's the answer to the big question of "What it it?"

Search Engine Optimization is a way of making your Web site more "friendly" to the major search engines of the Internet. Yes, we're talking Google, Yahoo!, and MSN. These engines (and others) periodically spider all Web sites. That is, they send a "crawler" out to analyze the content of each Web site. Page titles, meta tags, tabs, copy, and pictures all play in to how sites are indexed.

Then, when somebody searches for something (the words they use are called "keywords"), the most relevant sites to those keywords, as deemed by the spiders, are the first to appear. One thing to know is, search engines periodically change the way the rank relevancy. As people understand how to get higher rankings, many resort to underhanded tactics. Hence, the engines change their algorithms to throw off people doing things to artificially raise their rank.

Paid Placement vs. Organic Search Results
Know the difference between paid placement and organic search results. Paid placement results are highlighted links at the top of the page, usually in a blue field. Google AdWords that populate your left navigation column or certain fields within a page are also examples of paid placement.

Organic search results are what naturally appear on the page after

Anyone who publishes a Web site and would like it to be found should be concerned with SEO and optimizing their site. OK, here's the answer to the big question of "What it it?"

Search Engine Optimization is a way of making your Web site more "friendly" to the major search engines of the Internet. Yes, we're talking Google, Yahoo!, and MSN. These engines (and others) periodically spider all Web sites. That is, they send a "crawler" out to analyze the content of each Web site. Page titles, meta tags, tabs, copy, and pictures all play in to how sites are indexed.

Then, when somebody searches for something (the words they use are called "keywords"), the most relevant sites to those keywords, as deemed by the spiders, are the first to appear. One thing to know is, search engines periodically change the way the rank relevancy. As people understand how to get higher rankings, many resort to underhanded tactics. Hence, the engines change their algorithms to throw off people doing things to artificially raise their rank.

Paid Placement vs. Organic Search Results
Know the difference between paid placement and organic search results. Paid placement results are highlighted links at the top of the page, usually in a blue field. Google AdWords that populate your left navigation column or certain fields within a page are also examples of paid placement.

Organic search results are what naturally appear on the page afte

nes (and others) periodically spider all Web sites. That is, they send a "crawler" out to analyze the content of each Web site. Page titles, meta tags, tabs, copy, and pictures all play in to how sites are indexed.

Then, when somebody searches for something (the words they use are called "keywords"), the most relevant sites to those keywords, as deemed by the spiders, are the first to appear. One thing to know is, search engines periodically change the way the rank relevancy. As people understand how to get higher rankings, many resort to underhanded tactics. Hence, the engines change their algorithms to throw off people doing things to artificially raise their rank.

Paid Placement vs. Organic Search Results
Know the difference between paid placement and organic search results. Paid placement results are highlighted links at the top of the page, usually in a blue field. Google AdWords that populate your left navigation column or certain fields within a page are also examples of paid placement.

Organic search results are what naturally appear on the page afte

spiders, are the first to appear. One thing to know is, search engines periodically change the way the rank relevancy. As people understand how to get higher rankings, many resort to underhanded tactics. Hence, the engines change their algorithms to throw off people doing things to artificially raise their rank.

Paid Placement vs. Organic Search Results
Know the difference between paid placement and organic search results. Paid placement results are highlighted links at the top of the page, usually in a blue field. Google AdWords that populate your left navigation column or certain fields within a page are also examples of paid placement.

Organic search results are what naturally appear on the page afte

Know the difference between paid placement and organic search results. Paid placement results are highlighted links at the top of the page, usually in a blue field. Google AdWords that populate your left navigation column or certain fields within a page are also examples of paid placement.

Organic search results are what naturally appear on the page after the engine runs a search. The closer you are to the top on Page 1, they better your site is optimized. A site with good SEO, compared to its competition, is at a distinct advantage.

5 SEO Tips
Even though search engines change analytics from time to time, here are some tips that you can pretty much count on to help you.

• Put you most important search term, or terms, in your domain

The engines have always put the domain name as the top trigger for search relevancy. No matter how you slice it, if what people are searching for is in your domain, the engines will rank you higher than those that don't.
• Put other important search terms in your tabs

The second most important thing engines look for are tab titles. Use other search terms in your tabs. You may even have to repeat your main search term. Think about your inventory or what you offer. Break up the content to include as many relevant terms as you can.
• Add relevant informational articles to your site

Informational articles are a great way to add keywords and boost the relevancy of your site. You're reading one right now. Do, however, make sure the keyword density is around 4-7% of the total content for each distinct phrase or keyword. These days, anyone can easily pick out content obviously written to add keywords. No one wants to read stilted, redundant copy like, "You'll find all the semi-sweet