h hundreds of dollars. It should be that valuable. That means you've got to put words on your webpage that explain exactly how your visitor will benefit and why they shouldn't live another minute without reading your report.

3. Put yourself in your visitor's shoes. Think about your last client. If you were them, what are the 5 pieces of information that they should have known before they started working with you? Can you craft a report around those ideas in order to help/attract potential future clients with the same problems?

In general, the idea of the FREE Report is a great tool for your marketing bag of tricks.

The thing to remember is not to get lazy and think that "FREE" is enough of a motivation for your visitor to give

Marketing your real estate business on the internet takes a deep and ever changing bag of tricks. Maybe tricks is actually the wrong word, because it implies fooling people, which is definitely not the intention.

By "tricks" I mean this: how many different and unique ways can you think of to get your market to desire your product (YOU)?

The more "tricks" you have, the better off you are.

Over the past few years, the idea of the "FREE Report" has become very popular on many real estate websites.

For those of you who aren't familiar with the concept, it's simply the idea of giving something of value away in exchange for your visitor giving something to you - like their contact information and permission to be contacted.

For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a commentary on your marketing ability, it's simply a commentary on your intelligence - that you know enough to simply stick to what works.

Maybe the "report" in question is a complimentary CMA, or a "Buyer's Toolkit" or a "Seller's Survival Kit."

In whatever form, the idea is that you are giving away information in exchange for the chance to build a relationship with your visitor.

I work with a lot of Realtors® who offer something like this but still have a hard time getting anyone to bite on their offer.

Why is that?

I did an experiment once in another internet business that I run. The experiment was to test two methods of marketing a product.

The first approach was to give it away. That's right, free.

The second approach was to charge real money for the exact same thing.

Common sense might tell you that it is easier to give something away for free, but that's not what my experiment showed.

I "sold" more products than I could give away.

There are a couple of reasons for this, but what it really shows is that FREE, while it is a powerful four letter word, isn't always enough to get a result.

And the FREE Report is simply too common now. The word FREE alone is not enough to motivate your website visitors to take action...

Your website visitors have a major attention problem, and in order for them to take the time to actually fill out a form, you have to give them a pretty compelling reason.

So how can you improve on this and make your offer something your market actually wants?

Here are three tips:

1. Narrow the focus and go deeper. A "Seller's Toolkit" could be offered in any market. There is absolutely nothing unique about it. If you work in Nashville and specialize in the Oak Hill community, make your report something like, "The 10 Ten Things (That No Other Realtor® Will Tell You) You Must Know Before You Sell Your Home in Oak Hill." By narrowing your focus and going more in depth, you will provide a whole lot more value in the same amount of space.

2. You've got to sell your report as though it were a product worth hundreds of dollars. It should be that valuable. That means you've got to put words on your webpage that explain exactly how your visitor will benefit and why they shouldn't live another minute without reading your report.

3. Put yourself in your visitor's shoes. Think about your last client. If you were them, what are the 5 pieces of information that they should have known before they started working with you? Can you craft a report around those ideas in order to help/attract potential future clients with the same problems?

In general, the idea of the FREE Report is a great tool for your marketing bag of tricks.

The thing to remember is not to get lazy and think that "FREE" is enough of a motivation for your visitor to give

For those of you who think the concept is too basic for you, you are missing the boat. Stick with the basics. It's not a commentary on your marketing ability, it's simply a commentary on your intelligence - that you know enough to simply stick to what works.

Maybe the "report" in question is a complimentary CMA, or a "Buyer's Toolkit" or a "Seller's Survival Kit."

In whatever form, the idea is that you are giving away information in exchange for the chance to build a relationship with your visitor.

I work with a lot of Realtors® who offer something like this but still have a hard time getting anyone to bite on their offer.

Why is that?

I did an experiment once in another internet business that I run. The experiment was to test two methods of marketing a product.

The first approach was to give it away. That's right, free.

The second approach was to charge real money for the exact same thing.

Common sense might tell you that it is easier to give something away for free, but that's not what my experiment showed.

I "sold" more products than I could give away.

There are a couple of reasons for this, but what it really shows is that FREE, while it is a powerful four letter word, isn't always enough to get a result.

And the FREE Report is simply too common now. The word FREE alone is not enough to motivate your website visitors to take action...

Your website visitors have a major attention problem, and in order for them to take the time to actually fill out a form, you have to give them a pretty compelling reason.

So how can you improve on this and make your offer something your market actually wants?

Here are three tips:

1. Narrow the focus and go deeper. A "Seller's Toolkit" could be offered in any market. There is absolutely nothing unique about it. If you work in Nashville and specialize in the Oak Hill community, make your report something like, "The 10 Ten Things (That No Other Realtor® Will Tell You) You Must Know Before You Sell Your Home in Oak Hill." By narrowing your focus and going more in depth, you will provide a whole lot more value in the same amount of space.

2. You've got to sell your report as though it were a product worth hundreds of dollars. It should be that valuable. That means you've got to put words on your webpage that explain exactly how your visitor will benefit and why they shouldn't live another minute without reading your report.

3. Put yourself in your visitor's shoes. Think about your last client. If you were them, what are the 5 pieces of information that they should have known before they started working with you? Can you craft a report around those ideas in order to help/attract potential future clients with the same problems?

In general, the idea of the FREE Report is a great tool for your marketing bag of tricks.

The thing to remember is not to get lazy and think that "FREE" is enough of a motivation for your visitor to give

s to test two methods of marketing a product.

The first approach was to give it away. That's right, free.

The second approach was to charge real money for the exact same thing.

Common sense might tell you that it is easier to give something away for free, but that's not what my experiment showed.

I "sold" more products than I could give away.

There are a couple of reasons for this, but what it really shows is that FREE, while it is a powerful four letter word, isn't always enough to get a result.

And the FREE Report is simply too common now. The word FREE alone is not enough to motivate your website visitors to take action...

Your website visitors have a major attention problem, and in order for them to take the time to actually fill out a form, you have to give them a pretty compelling reason.

So how can you improve on this and make your offer something your market actually wants?

Here are three tips:

1. Narrow the focus and go deeper. A "Seller's Toolkit" could be offered in any market. There is absolutely nothing unique about it. If you work in Nashville and specialize in the Oak Hill community, make your report something like, "The 10 Ten Things (That No Other Realtor® Will Tell You) You Must Know Before You Sell Your Home in Oak Hill." By narrowing your focus and going more in depth, you will provide a whole lot more value in the same amount of space.

2. You've got to sell your report as though it were a product worth hundreds of dollars. It should be that valuable. That means you've got to put words on your webpage that explain exactly how your visitor will benefit and why they shouldn't live another minute without reading your report.

3. Put yourself in your visitor's shoes. Think about your last client. If you were them, what are the 5 pieces of information that they should have known before they started working with you? Can you craft a report around those ideas in order to help/attract potential future clients with the same problems?

In general, the idea of the FREE Report is a great tool for your marketing bag of tricks.

The thing to remember is not to get lazy and think that "FREE" is enough of a motivation for your visitor to give

ke the time to actually fill out a form, you have to give them a pretty compelling reason.

So how can you improve on this and make your offer something your market actually wants?

Here are three tips:

1. Narrow the focus and go deeper. A "Seller's Toolkit" could be offered in any market. There is absolutely nothing unique about it. If you work in Nashville and specialize in the Oak Hill community, make your report something like, "The 10 Ten Things (That No Other Realtor® Will Tell You) You Must Know Before You Sell Your Home in Oak Hill." By narrowing your focus and going more in depth, you will provide a whole lot more value in the same amount of space.

2. You've got to sell your report as though it were a product worth hundreds of dollars. It should be that valuable. That means you've got to put words on your webpage that explain exactly how your visitor will benefit and why they shouldn't live another minute without reading your report.

3. Put yourself in your visitor's shoes. Think about your last client. If you were them, what are the 5 pieces of information that they should have known before they started working with you? Can you craft a report around those ideas in order to help/attract potential future clients with the same problems?

In general, the idea of the FREE Report is a great tool for your marketing bag of tricks.

The thing to remember is not to get lazy and think that "FREE" is enough of a motivation for your visitor to give

h hundreds of dollars. It should be that valuable. That means you've got to put words on your webpage that explain exactly how your visitor will benefit and why they shouldn't live another minute without reading your report.

3. Put yourself in your visitor's shoes. Think about your last client. If you were them, what are the 5 pieces of information that they should have known before they started working with you? Can you craft a report around those ideas in order to help/attract potential future clients with the same problems?

In general, the idea of the FREE Report is a great tool for your marketing bag of tricks.

The thing to remember is not to get lazy and think that "FREE" is enough of a motivation for your visitor to give you anything.