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  • Suggest You - So You Have A New Website But The Phone Isn't Ringing Off The Hook?

    Using Online Banking
    Using online banking or an Internet bank is often the most convenient way to do all of your banking. When you have online access to your financial information, you can pay bills, move money from account to account, and simply take care of all of your business without walking into your local bank branch. Using an Internet bank is becoming more and more common because life is fast paced and no one wants to take the time to stop at the bank to get things done. When you use an Internet bank everything you need to do can be done from the comfort of your own home or office.The great thing is you don’t have to change banks to take advantage of the Internet bank capabilities. Most banks offer online banking, giving you complete access to your bank accounts, your loans, and even to bill pay. This means you can log on, move money around, pay your bills including loans and mortgages, and you’re done! There is no need to stop at the bank to move money from savings to checking. You might even be able to order checks online. If you really want to save time you can even get your bank statements through your Internet bank, doing away with all of that paper that stacks up in your filing cabinet just from your bank statements. Check with your tradit
    ul vehicle to help you, your staff and clients on a day to day basis - just remember to use it and tell others about it! (its amazing how many people don't do this).

    BE REALISTIC (AND PATIENT)
    Perhaps you should be realistic with what you want your website to achieve for you. Are you expecting to become rich overnight with your website? EVERYONE wants to be number 1 in the search engines for a given search term and realistically (and obviously) - only one website can be number one for a given search. How many well established companies are you up against for that number one spot? Is it realistic and achievable to climb to the top? Even if it is a realistic goal, it will take time...

    Hint - the more 'niche' your product or service is, the easier and more realistic for you. Ensure you are aware of your niche area and make sure your website content reflects this when you have it designed and updated.

    Are you worried about how many 'hits' you are getting to your site? Once again quality, not quantity count here. If you receive hundreds of visitors to your site but no sales, you're not doing well even if you have an impressive array of visitors. If you receive only 5 visitors and 3 genuine enquires, that's far better and your site is working for you.

    THE BOTTOM LINE....Is your website worth visiting?
    OK, so you've had a site professionally designed, submitted to the search engines, specialist directories, practised all of the traditional advertising methods of advertising too and you're still wondering where all your customers are? Perhaps this item should really be the first to appear: "Is your website worth visiting?" Are you offering something that people want or are searching for? Why should people visit you? Lets face it, not many people are going to go out of their way to read a company brochure on a product or service that isn't in demand - even if it has good exposure. Think of the junk

    Search Engine Optimization - Use It to Increase Web Site Traffic
    When it comes to search engine optimization you should always make sure that your website is properly coded to allow the search spiders to easily take in your pages. When the robot finally reaches your site you want to ensure that your site is indexed properly.Make sure you list a description and keywords in each page of your site. These are placed in meta tags. Do your keyword research carefully, and make sure to use a keyword tool like Overture's or Google's. These tools tell you how popular a certain keyword is compared to others. You will want to choose some keywords that are searched heavily, but also choose a few that receive less searches so you will be able to rank higher due to the small amount of competition. Having a page that ranks in the top three for a keyword that receives 1000 searches per month is better than having a page rank 400th for a keyword that is searched 30,000 times per month.Once you have found some good keywords and listed them along with a keyword-rich description, you must wait for your site to get indexed by the search engines. You can submit your pages to search engines, but I have found that a link on a page that has already been indexed is faster. In fact the more links you have on
    So you have a new website but the phone isn't ringing off the hook? Were you expecting an overnight success with your website?

    Having a website professionally designed ensures you have a good looking site that is optimised for the search engines. This article is not about web design or search engine optimisation but outlines some suggestions that you, the site owner, can take to help boost genuine visitors to your site once it has been professionally designed. Once your site has been completed, you may be sitting back wondering where all your new clients are. There are some simple things to keep in mind and some low cost ideas to help you get your website kick started.

    THE SEARCH ENGINES
    There are only a few search engines worth submitting to. Just think... how many search engines can you name off the top of your head.. and how many do you actually use? If your site was designed by us at Darwin Web Design, we would have submitted to the major search engines for you.

    Submitting to the search engines doesn't actually guarantee a listing and isn't really necessary at all (although we submit anyway, it can't hurt). Search engines use a special technology (searchbots) that constantly crawl the web gathering information from websites - and your website needs to be designed properly so the searchbots can find your site and index it effectively.

    It can take quite a while (up to a few months) for a new site to be indexed on the search engines and a lot longer to gain a high ranking. With this in mind, it is important to not become too stressed about the search engine side of things and take some additional steps to help boost your site's popularity.

    Warning - You may have come across computer programs that submit your website to hundreds of search engines with the convenient click of a button. While this sounds wonderful, you are better off submitting your site manually ie filling out their individual forms (as they all have different requirements). It's time consuming to do it manually, yes. That is why I recommend only submitting to the few large search engines that really count.

    ADVERTISING AND MARKETING
    Don't neglect the good old fashioned methods of advertising your website such as the yellow pages, print advertising, brochures, letterheads, business cards - infact anything that is handed out to a potential client, ensure your website address is printed large and proud. I recently saw a huge banner in a public area advertising a local service. The banner showed the logo and telephone number. I noted that people are not likely to whip out a pen/paper to jot down the phone number. If the banner featured the website address - especially if it has a simple domain name, this would have been far more memorable and effective.

    Also don't forget cheap yet effective forms of advertising such as displaying your website address on your vehicle's bumper bar and your shirts. Make it large and eye catching - so you can't miss it! Your website will be advertised while you're out and about every day - how easy and cheap is that!

    EMAIL SIGNATURE
    An effective and free way to constantly advertise your site is to add your website link to the signature of each email you send out (along with your name, business name & phone number). This is easily set up within your mail software to appear automatically when starting and replying to a message and well worth the effort (5 minutes of your time).

    FRESH CONTENT
    Keep your website up to date. Have you visited a site that looked outdated, giving the impression that the owner didn't really care... Fresh web content will ensure you are continually updating key phrases to your site too (great for search engine robots). Consider adding and maintaining some of the following content on your site:

    Newsletters, price lists, menus, photographic samples of your product or service, timetables and schedules, introduction of new products or services, information sheets and interesting (relevant) articles, recipes, special offers and discounts...

    The list doesn't stop there, there are many ideas that could be applicable to your type of business. Marketing books can offer ideas or you could have a brain storming session with your friends or work colleagues for something truly unique! The more interesting your site, the more chance of other sites linking to you (see next section). When giving content to us for adding to your site, ensure you have not breached any copyright laws.

    LINKS TO YOUR SITE (QUALITY NOT QUANTITY)
    Try to obtain links to your site from other websites. Search engines will recognise your site as being 'popular' if it has other high ranking websites pointing to it and this will boost your ranking. Plus you'll have the added exposure by actually appearing on other sites. To do this, you need to contact other website owners requesting that they link to your site (and the advantages for them to do so), but approach 'quality' sites only. By 'quality sites', I mean websites that:

    are already highly ranked in the search engines (ie reputable and appear high in search results when searching for a particular key phrase).

    contain subject matter that is relevant to your website's content (that way the visitors to that site are definitely looking for your type of product or service).

    Some examples of websites to approach for links:

    Informative sites regarding your subject matter

    Your suppliers

    Specialist directories (eg if you sell pet supplies, search for 'pet supply directories' in Google and then add your site to the good sites that offer free submissions)

    Local directories - the large search engines are great, but local directories for your town and country are good especially if they are manually maintained and there is some control as to what is added. Geckosite - www.geckosite.com.au has been designed by Darwin Web Design for this very purpose. It is a search directory for local websites in Darwin NT Australia. No other sites are accepted, it is exclusively for Darwin and there is free online submission.

    In many cases people will find your site indirectly through another directory or link, whether you were ranked highly in the search results or not... the visitor finds your site, that is the main thing.

    Do not discount the option of adding your link to overseas specialist directories, so long as the subject matter is relevant and particularly if you have a niche product or service. Remember that keeping your website informative, fresh and up to date will make it more enticing to link to.

    As with the search engine submissions, do not stress out over this! Adding to directories can chew into valuable time. Tackle the task gradually when you are in the mood or have time to spare.

    TIP: Don't waste your time adding your link to 'link farms' and other 'dodgy' schemes. The search engines recognise these as spam now and this can have a negative effect on your ranking.

    USE YOUR WEBSITE TO ITS FULL ADVANTAGE
    Your website can save you time and money, even if you are not ranked number 1 or you aren't getting the influx of new customers straight off the search engines. Use it for what it is - ie a publically accessible document that is available to everyone 24 hours a day.

    Your site is still a valuable tool, for example, when you get phone enquiries about something complex that you find yourself repeating over and over, you could refer that person to your website for a fact sheet that they can print out with diagrams and all. You could have forms on your site so people can make enquiries and submit them to you or you could have a special section of the site just for staff. A website can be a powerful vehicle to help you, your staff and clients on a day to day basis - just remember to use it and tell others about it! (its amazing how many people don't do this).

    BE REALISTIC (AND PATIENT)
    Perhaps you should be realistic with what you want your website to achieve for you. Are you expecting to become rich overnight with your website? EVERYONE wants to be number 1 in the search engines for a given search term and realistically (and obviously) - only one website can be number one for a given search. How many well established companies are you up against for that number one spot? Is it realistic and achievable to climb to the top? Even if it is a realistic goal, it will take time...

    Hint - the more 'niche' your product or service is, the easier and more realistic for you. Ensure you are aware of your niche area and make sure your website content reflects this when you have it designed and updated.

    Are you worried about how many 'hits' you are getting to your site? Once again quality, not quantity count here. If you receive hundreds of visitors to your site but no sales, you're not doing well even if you have an impressive array of visitors. If you receive only 5 visitors and 3 genuine enquires, that's far better and your site is working for you.

    THE BOTTOM LINE....Is your website worth visiting?
    OK, so you've had a site professionally designed, submitted to the search engines, specialist directories, practised all of the traditional advertising methods of advertising too and you're still wondering where all your customers are? Perhaps this item should really be the first to appear: "Is your website worth visiting?" Are you offering something that people want or are searching for? Why should people visit you? Lets face it, not many people are going to go out of their way to read a company brochure on a product or service that isn't in demand - even if it has good exposure. Think of the junk

    Customer Service: Why Bears Make Bad Customers
    Every business owner should have a picture of his or her ideal customer. When I picture my ideal customer, I see a business owner struggling to find time for all that needs to be done, someone passionate about what they do, someone striving to find answers to make their business run better. By picturing this person in my mind, I am able to develop products and services that I know will benefit that customer. But what happens when a not-so-ideal customer enters the mix?Recently, I moved from a suburban location to a very woodsy location. One of my first orders of business was to set up my bird feeders. In my mind, I saw my ideal customers as cheerful, little songbirds. I also knew that I would get my share of chipmunks, squirrels, and field mice. I knew the products I was providing (sunflower seeds and suet) would satisfy all those customers.And then, along came the bear.And with the bear, came trouble. Feeders emptied, poles knocked askew, and a suet feeder missing in action.Now, I have nothing against bears on a personal level. They’re really delightful creatures. They are also, however, dangerous and can cause a great deal of property damage. In short, the bear is NOT my ideal customer.So, what do you do when y
    idual forms (as they all have different requirements). It's time consuming to do it manually, yes. That is why I recommend only submitting to the few large search engines that really count.

    ADVERTISING AND MARKETING
    Don't neglect the good old fashioned methods of advertising your website such as the yellow pages, print advertising, brochures, letterheads, business cards - infact anything that is handed out to a potential client, ensure your website address is printed large and proud. I recently saw a huge banner in a public area advertising a local service. The banner showed the logo and telephone number. I noted that people are not likely to whip out a pen/paper to jot down the phone number. If the banner featured the website address - especially if it has a simple domain name, this would have been far more memorable and effective.

    Also don't forget cheap yet effective forms of advertising such as displaying your website address on your vehicle's bumper bar and your shirts. Make it large and eye catching - so you can't miss it! Your website will be advertised while you're out and about every day - how easy and cheap is that!

    EMAIL SIGNATURE
    An effective and free way to constantly advertise your site is to add your website link to the signature of each email you send out (along with your name, business name & phone number). This is easily set up within your mail software to appear automatically when starting and replying to a message and well worth the effort (5 minutes of your time).

    FRESH CONTENT
    Keep your website up to date. Have you visited a site that looked outdated, giving the impression that the owner didn't really care... Fresh web content will ensure you are continually updating key phrases to your site too (great for search engine robots). Consider adding and maintaining some of the following content on your site:

    Newsletters, price lists, menus, photographic samples of your product or service, timetables and schedules, introduction of new products or services, information sheets and interesting (relevant) articles, recipes, special offers and discounts...

    The list doesn't stop there, there are many ideas that could be applicable to your type of business. Marketing books can offer ideas or you could have a brain storming session with your friends or work colleagues for something truly unique! The more interesting your site, the more chance of other sites linking to you (see next section). When giving content to us for adding to your site, ensure you have not breached any copyright laws.

    LINKS TO YOUR SITE (QUALITY NOT QUANTITY)
    Try to obtain links to your site from other websites. Search engines will recognise your site as being 'popular' if it has other high ranking websites pointing to it and this will boost your ranking. Plus you'll have the added exposure by actually appearing on other sites. To do this, you need to contact other website owners requesting that they link to your site (and the advantages for them to do so), but approach 'quality' sites only. By 'quality sites', I mean websites that:

    are already highly ranked in the search engines (ie reputable and appear high in search results when searching for a particular key phrase).

    contain subject matter that is relevant to your website's content (that way the visitors to that site are definitely looking for your type of product or service).

    Some examples of websites to approach for links:

    Informative sites regarding your subject matter

    Your suppliers

    Specialist directories (eg if you sell pet supplies, search for 'pet supply directories' in Google and then add your site to the good sites that offer free submissions)

    Local directories - the large search engines are great, but local directories for your town and country are good especially if they are manually maintained and there is some control as to what is added. Geckosite - www.geckosite.com.au has been designed by Darwin Web Design for this very purpose. It is a search directory for local websites in Darwin NT Australia. No other sites are accepted, it is exclusively for Darwin and there is free online submission.

    In many cases people will find your site indirectly through another directory or link, whether you were ranked highly in the search results or not... the visitor finds your site, that is the main thing.

    Do not discount the option of adding your link to overseas specialist directories, so long as the subject matter is relevant and particularly if you have a niche product or service. Remember that keeping your website informative, fresh and up to date will make it more enticing to link to.

    As with the search engine submissions, do not stress out over this! Adding to directories can chew into valuable time. Tackle the task gradually when you are in the mood or have time to spare.

    TIP: Don't waste your time adding your link to 'link farms' and other 'dodgy' schemes. The search engines recognise these as spam now and this can have a negative effect on your ranking.

    USE YOUR WEBSITE TO ITS FULL ADVANTAGE
    Your website can save you time and money, even if you are not ranked number 1 or you aren't getting the influx of new customers straight off the search engines. Use it for what it is - ie a publically accessible document that is available to everyone 24 hours a day.

    Your site is still a valuable tool, for example, when you get phone enquiries about something complex that you find yourself repeating over and over, you could refer that person to your website for a fact sheet that they can print out with diagrams and all. You could have forms on your site so people can make enquiries and submit them to you or you could have a special section of the site just for staff. A website can be a powerful vehicle to help you, your staff and clients on a day to day basis - just remember to use it and tell others about it! (its amazing how many people don't do this).

    BE REALISTIC (AND PATIENT)
    Perhaps you should be realistic with what you want your website to achieve for you. Are you expecting to become rich overnight with your website? EVERYONE wants to be number 1 in the search engines for a given search term and realistically (and obviously) - only one website can be number one for a given search. How many well established companies are you up against for that number one spot? Is it realistic and achievable to climb to the top? Even if it is a realistic goal, it will take time...

    Hint - the more 'niche' your product or service is, the easier and more realistic for you. Ensure you are aware of your niche area and make sure your website content reflects this when you have it designed and updated.

    Are you worried about how many 'hits' you are getting to your site? Once again quality, not quantity count here. If you receive hundreds of visitors to your site but no sales, you're not doing well even if you have an impressive array of visitors. If you receive only 5 visitors and 3 genuine enquires, that's far better and your site is working for you.

    THE BOTTOM LINE....Is your website worth visiting?
    OK, so you've had a site professionally designed, submitted to the search engines, specialist directories, practised all of the traditional advertising methods of advertising too and you're still wondering where all your customers are? Perhaps this item should really be the first to appear: "Is your website worth visiting?" Are you offering something that people want or are searching for? Why should people visit you? Lets face it, not many people are going to go out of their way to read a company brochure on a product or service that isn't in demand - even if it has good exposure. Think of the junk

    Product Fulfillment Services: So You Can Give Your Customers What They Want
    We in the retail sector engage in discussions of fulfillment product services almost too often. But, in these discussions, we often forget some of the key issues which make fulfillment services so important to our sector. This is to be understood and is a common byproduct of any intra-industry discussion. For this reason, it is important to occasionally step back, and view the subject of fulfillment services in the most basic manner. By doing this, we believe that managers can assess the specifics of fulfillment product services through a simple and down-to-earth prism.So let us begin with the most basic question:Why are product fulfillment services so important?It is such a basic question; you may find yourself initially at a loss to answer it. Or the initial answer which comes may seem too simple. Do not let all this worry you. The answer is simple: Product fulfillment services are important, because when they work they insure that your customers get their products in a timely manner, and when they are not working your customers will not. Or too simplify this even farther: Your customer wants his or her product, product fulfillment services gives it to them.Studies have shown that speed of delivery can be the chief de
    f your product or service, timetables and schedules, introduction of new products or services, information sheets and interesting (relevant) articles, recipes, special offers and discounts...

    The list doesn't stop there, there are many ideas that could be applicable to your type of business. Marketing books can offer ideas or you could have a brain storming session with your friends or work colleagues for something truly unique! The more interesting your site, the more chance of other sites linking to you (see next section). When giving content to us for adding to your site, ensure you have not breached any copyright laws.

    LINKS TO YOUR SITE (QUALITY NOT QUANTITY)
    Try to obtain links to your site from other websites. Search engines will recognise your site as being 'popular' if it has other high ranking websites pointing to it and this will boost your ranking. Plus you'll have the added exposure by actually appearing on other sites. To do this, you need to contact other website owners requesting that they link to your site (and the advantages for them to do so), but approach 'quality' sites only. By 'quality sites', I mean websites that:

    are already highly ranked in the search engines (ie reputable and appear high in search results when searching for a particular key phrase).

    contain subject matter that is relevant to your website's content (that way the visitors to that site are definitely looking for your type of product or service).

    Some examples of websites to approach for links:

    Informative sites regarding your subject matter

    Your suppliers

    Specialist directories (eg if you sell pet supplies, search for 'pet supply directories' in Google and then add your site to the good sites that offer free submissions)

    Local directories - the large search engines are great, but local directories for your town and country are good especially if they are manually maintained and there is some control as to what is added. Geckosite - www.geckosite.com.au has been designed by Darwin Web Design for this very purpose. It is a search directory for local websites in Darwin NT Australia. No other sites are accepted, it is exclusively for Darwin and there is free online submission.

    In many cases people will find your site indirectly through another directory or link, whether you were ranked highly in the search results or not... the visitor finds your site, that is the main thing.

    Do not discount the option of adding your link to overseas specialist directories, so long as the subject matter is relevant and particularly if you have a niche product or service. Remember that keeping your website informative, fresh and up to date will make it more enticing to link to.

    As with the search engine submissions, do not stress out over this! Adding to directories can chew into valuable time. Tackle the task gradually when you are in the mood or have time to spare.

    TIP: Don't waste your time adding your link to 'link farms' and other 'dodgy' schemes. The search engines recognise these as spam now and this can have a negative effect on your ranking.

    USE YOUR WEBSITE TO ITS FULL ADVANTAGE
    Your website can save you time and money, even if you are not ranked number 1 or you aren't getting the influx of new customers straight off the search engines. Use it for what it is - ie a publically accessible document that is available to everyone 24 hours a day.

    Your site is still a valuable tool, for example, when you get phone enquiries about something complex that you find yourself repeating over and over, you could refer that person to your website for a fact sheet that they can print out with diagrams and all. You could have forms on your site so people can make enquiries and submit them to you or you could have a special section of the site just for staff. A website can be a powerful vehicle to help you, your staff and clients on a day to day basis - just remember to use it and tell others about it! (its amazing how many people don't do this).

    BE REALISTIC (AND PATIENT)
    Perhaps you should be realistic with what you want your website to achieve for you. Are you expecting to become rich overnight with your website? EVERYONE wants to be number 1 in the search engines for a given search term and realistically (and obviously) - only one website can be number one for a given search. How many well established companies are you up against for that number one spot? Is it realistic and achievable to climb to the top? Even if it is a realistic goal, it will take time...

    Hint - the more 'niche' your product or service is, the easier and more realistic for you. Ensure you are aware of your niche area and make sure your website content reflects this when you have it designed and updated.

    Are you worried about how many 'hits' you are getting to your site? Once again quality, not quantity count here. If you receive hundreds of visitors to your site but no sales, you're not doing well even if you have an impressive array of visitors. If you receive only 5 visitors and 3 genuine enquires, that's far better and your site is working for you.

    THE BOTTOM LINE....Is your website worth visiting?
    OK, so you've had a site professionally designed, submitted to the search engines, specialist directories, practised all of the traditional advertising methods of advertising too and you're still wondering where all your customers are? Perhaps this item should really be the first to appear: "Is your website worth visiting?" Are you offering something that people want or are searching for? Why should people visit you? Lets face it, not many people are going to go out of their way to read a company brochure on a product or service that isn't in demand - even if it has good exposure. Think of the junk

    10 Must Know's Before You Write An Ebook
    Below to will see ten rules you should implement before you attempt to write your own ebook.Rule Number 1, You must have a good knowledge of your ebook subject. It is better to write an ebook about a subject you have a wide knowledge of. If you attempt to write an ebook when you have very little knowledge of the contents, your ebook will fail.Rule Number 2, Ensure you know your subject inside and out! Remember the Internet has a wealth of information so research your chosen subject thoroughly.Rule Number 3, What is the main goal of your ebook? What is your sole purpose for writing this ebook? Is it to sell thousands of copies? Will the ebook be a source of driving traffic to your website? Or, are you will the ebook be utilised for gaining subscribers?Its important to focus entirely your main goal for this ebook. Do not deviate from this goal, If you try to use your ebook to achieve too many goals then it will achieve none of the goals. If you find that your ebook has more than one goal or purpose, split the content and write several ebooks instead.Rule Number 4, What will be your ebook title? If you have an ebook title in mind, put it aside for a moment and come up with at least another 5 possible titles for your
    nd there is some control as to what is added. Geckosite - www.geckosite.com.au has been designed by Darwin Web Design for this very purpose. It is a search directory for local websites in Darwin NT Australia. No other sites are accepted, it is exclusively for Darwin and there is free online submission.

    In many cases people will find your site indirectly through another directory or link, whether you were ranked highly in the search results or not... the visitor finds your site, that is the main thing.

    Do not discount the option of adding your link to overseas specialist directories, so long as the subject matter is relevant and particularly if you have a niche product or service. Remember that keeping your website informative, fresh and up to date will make it more enticing to link to.

    As with the search engine submissions, do not stress out over this! Adding to directories can chew into valuable time. Tackle the task gradually when you are in the mood or have time to spare.

    TIP: Don't waste your time adding your link to 'link farms' and other 'dodgy' schemes. The search engines recognise these as spam now and this can have a negative effect on your ranking.

    USE YOUR WEBSITE TO ITS FULL ADVANTAGE
    Your website can save you time and money, even if you are not ranked number 1 or you aren't getting the influx of new customers straight off the search engines. Use it for what it is - ie a publically accessible document that is available to everyone 24 hours a day.

    Your site is still a valuable tool, for example, when you get phone enquiries about something complex that you find yourself repeating over and over, you could refer that person to your website for a fact sheet that they can print out with diagrams and all. You could have forms on your site so people can make enquiries and submit them to you or you could have a special section of the site just for staff. A website can be a powerful vehicle to help you, your staff and clients on a day to day basis - just remember to use it and tell others about it! (its amazing how many people don't do this).

    BE REALISTIC (AND PATIENT)
    Perhaps you should be realistic with what you want your website to achieve for you. Are you expecting to become rich overnight with your website? EVERYONE wants to be number 1 in the search engines for a given search term and realistically (and obviously) - only one website can be number one for a given search. How many well established companies are you up against for that number one spot? Is it realistic and achievable to climb to the top? Even if it is a realistic goal, it will take time...

    Hint - the more 'niche' your product or service is, the easier and more realistic for you. Ensure you are aware of your niche area and make sure your website content reflects this when you have it designed and updated.

    Are you worried about how many 'hits' you are getting to your site? Once again quality, not quantity count here. If you receive hundreds of visitors to your site but no sales, you're not doing well even if you have an impressive array of visitors. If you receive only 5 visitors and 3 genuine enquires, that's far better and your site is working for you.

    THE BOTTOM LINE....Is your website worth visiting?
    OK, so you've had a site professionally designed, submitted to the search engines, specialist directories, practised all of the traditional advertising methods of advertising too and you're still wondering where all your customers are? Perhaps this item should really be the first to appear: "Is your website worth visiting?" Are you offering something that people want or are searching for? Why should people visit you? Lets face it, not many people are going to go out of their way to read a company brochure on a product or service that isn't in demand - even if it has good exposure. Think of the junk

    Outsourced Debt Collections for Medical Practice - Top 5 Criteria to Better Billing Performance
    Debt collection from patients is a conflict doctors often prefer avoiding for fear of potential implications to practice reputation and increased exposure to malpractice lawsuits. Healthcare debt collections require unique combination of sensitivity, skill, and discipline. Understanding of debt collections process and outsourcing opportunities help the practice owner improve revenue cycle while minimizing practice risks.The best way to improve the patient payment component of the revenue cycle is to collect cash payment in advance for healthcare services. However, without solid processes and disciplined implementation, upfront cash collection can challenge and frustrate front office staff, often contributing to accumulation of outstanding patient debt. Insurance companies sending payments directly to patients instead of the office further exacerbate the difficulties of debt collection.A typical debt-processing scenario proceeds in three phases, starting with billing, to debt accumulation, to selection of the most appropriate collections method. Clear definition of responsibilities along with payment arrangements help effective collections, minimize practice risks, and reduce administration costs. Billing Phase:
    ul vehicle to help you, your staff and clients on a day to day basis - just remember to use it and tell others about it! (its amazing how many people don't do this).

    BE REALISTIC (AND PATIENT)
    Perhaps you should be realistic with what you want your website to achieve for you. Are you expecting to become rich overnight with your website? EVERYONE wants to be number 1 in the search engines for a given search term and realistically (and obviously) - only one website can be number one for a given search. How many well established companies are you up against for that number one spot? Is it realistic and achievable to climb to the top? Even if it is a realistic goal, it will take time...

    Hint - the more 'niche' your product or service is, the easier and more realistic for you. Ensure you are aware of your niche area and make sure your website content reflects this when you have it designed and updated.

    Are you worried about how many 'hits' you are getting to your site? Once again quality, not quantity count here. If you receive hundreds of visitors to your site but no sales, you're not doing well even if you have an impressive array of visitors. If you receive only 5 visitors and 3 genuine enquires, that's far better and your site is working for you.

    THE BOTTOM LINE....Is your website worth visiting?
    OK, so you've had a site professionally designed, submitted to the search engines, specialist directories, practised all of the traditional advertising methods of advertising too and you're still wondering where all your customers are? Perhaps this item should really be the first to appear: "Is your website worth visiting?" Are you offering something that people want or are searching for? Why should people visit you? Lets face it, not many people are going to go out of their way to read a company brochure on a product or service that isn't in demand - even if it has good exposure. Think of the junk mail you throw out each day...

    So when you advertise your site, you could also add a reason to visit. A special offer, the latest products, some free tips and advice (relevant to your products/services of course), a free assessment or trial, a timetable of events - it all comes back to keeping your website content fresh, informative and interesting.

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