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Suggest You - Signatures -- The Long and Short of It
Making Copywriting and Search Engine Optimization CoexistWhen it comes to making sales on the Internet, it seems that copywriters and search engine optimization experts are always at odds with each other.You see, one group wants the salesletter to be absolutely perfect to make maximum sales, and the other group wants the page to be optimized perfectly for the search engines to send free traffic their way.I remember my first experience with a search engine optimization firm. I had a site that was designed to sell sunglasses, and I’d just finished writing all the salesletter for the different ty
http://www.couch-potato-marketing.com/ezine
Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a w
Does a consultant really need a marketing plan?Most consultants have read about marketing and all that it entails, but still fail to be consistent with executing a solid marketing campaign that goes beyond a couple of months. The real problem is not the ideas that have gone into how to connect with potential customers; it is failing to develop a plan that spans over one year or more. The plan needs to be detailed enough that action steps are placed into a calendar. This means, besides the appointment calendar, a consultant needs to have a calendar for all avenues of the marketing plan. This means placing dat
I'm really not referring to signatures in the respect that Usenet Newsgroups see them. It is pretty much agreed by established netiquette that Usenet signatures should be limited to five lines or less. They should, or may, contain:
- Your name: Doug Davis
- Your email: dougd@cros.net
- Your company: Northern Research
- What you do: Publisher
- Your URL: http://www.couch-potato-marketing.com/ezine
You can shave a line or two from the above by combining your name and email address plus your company with what you do:
Doug Davis dougd@cros.net
Northern Research, Publisher
Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a w
Many people who get tired of jobs think of entering some kind of home business. The temptation of being your own boss and making more money than what they get from the job can surely tilt the scales in favor of having a home business of their own. Establishing a home business is not as easy as one would believe. You will need to develop a whole set of new attitudes to ensure home business success.Here are some tips that will help ensure success in your home business.1. The very first thing that you should fling out of the window is your “employee attitude”. When you are working for someone else, your
- Your name: Doug Davis
- Your email: dougd@cros.net
- Your company: Northern Research
- What you do: Publisher
- Your URL: http://www.couch-potato-marketing.com/ezine
You can shave a line or two from the above by combining your name and email address plus your company with what you do:
Doug Davis dougd@cros.net
Northern Research, Publisher
Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a w
As the parent of two school-aged children, it seems like every other day I get requests for contributions for art supplies, computer supplies, pencils and paper, ink cartridges, raffles, special events, teacher appreciation, club uniforms or church donations for the poor. The list goes on and on. If you gave every time you were asked, you are either rich, or are embarrassed to say NO! There must be a better way to raise small amounts of funds for these kinds of requests. Well there is another alternative, Garage Sales. Everyone has items stacked up in their garages, attics and closets
You can shave a line or two from the above by combining your name and email address plus your company with what you do:
Doug Davis dougd@cros.net
Northern Research, Publisher
Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a w
During this season with the kids home, vacations to take, cookouts to have or attend, and all the other good things going on, it’s easy to put some of our more important business routines on hold, to include marketing. We continue to deliver our goods and services, pay our bills, and collect our due, but things like marketing, well it can wait…or so the temptation exists. Well here are 10 things you can do which don’t take much time, and cost little to nothing to accomplish that will help keep your business visible even if you take it easy a little this summer.Luckily the internet doesn’t sleep. If you ha
You can shave a line or two from the above by combining your name and email address plus your company with what you do:
Doug Davis dougd@cros.net
Northern Research, Publisher
Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a w
What in the world has the 18th century literary figure and essayist, Charles Lamb, to do with internet business development and promotion?Well, please bear with me. Firstly here’s a highly edited “short version” of his “Dissertation upon Roast Pig” You need to know the basis of the story to understand what follows:-The swine herd Ho-Ti being obliged to go to the woods left his cottage, with his pigs inside as was the custom of ancient times.When he returned, he found the cottage razed to the ground by fire from errant sparks, and the smoking sow and her cooked piglets under the ashes. He jabbe
http://www.couch-potato-marketing.com/ezine
Getting away from Usenet and, some lists, into the real nitty-gritty of internet marketing, signatures have become a way of sticking that extra ad in there. For better or worse we seem to be stuck with this practice, so don't expect it to go away soon.
How wide should your signature be?
Text terminals usually had and have a width of 80 characters; this means they can display just as many characters in one row. This is the practical reason why the ultimate text width of email messages and sigs should be no more than 80 characters.
But this doesn't work very well in practice. We reply, we forward, we quote, and each time we do we add those little angle brackets to the lines of text in our messages, ">>>>." So we end up having short lines and long lines staggered throughout the text. This looks very unprofessional, even if you're just sending to friends. That's why all the recommendations for different line lengths. Some will not set their character length to anything greater than 72; some 74, others 76, etc.
In publishing ezines and newsletters online, however, the standard seems to be 65 characters. This is what most submission guidelines that I have re
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