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    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. B
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    Jewelry retailers across the country are gearing up for May 1, the official start of gold month 2006. Since 2004, jewelers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe with new styles of gold jewelry.

    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. Be

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    ers have used May as a platform to reach customers considering purchases for Mother’s Day, graduation, first communion, confirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe with new styles of gold jewelry.

    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. B

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    onfirmation and the bridal season. In addition to the gift-giving opportunities, the campaign is also designed to inspire self-purchase, encouraging customers to update their spring and summer wardrobe with new styles of gold jewelry.

    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. B

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    e self-purchase, encouraging customers to update their spring and summer wardrobe with new styles of gold jewelry.

    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. B

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    Retailers should think beyond products when they are considering ways to attract new business during gold month 2006. Because the ‘May is Gold Month’ event is really still in its infancy, it is important to establish an in-store theme to inform customers of the occasion, and any promotions the store is running in conjunction.

    Here are a few tips to consider when preparing to attract new business during gold month this year:

    Tell the World: Use retail signs in and outside the jewelry store to advertise gold month to people passing by. If customers are out shopping for a unique

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