Lucrative Site Promotion< Emerging Trends: Handicrafts IndustryElectronic commerce (e-commerce) is increasingly discussed and written about in today’s knowledge-based economies. Although there are currently no internationally agreed-upon definitions of e-commerce, the OECD (Organization for Economic Co-operation and Development) defines e-commerce transactions as: the sale or purchase of goods or services, whether between businesses, households, individuals, governments, and other public or private organisations, conducted over computer-mediated networks. The goods and services are ordered over those networks, but the payment and the ultimate delivery of the good or service may be conducted on or off-line. The concept of e-commerce extends into communications, promotion, customer service, statistics, and usage patterns. However, often overlooked when examining e-commerce acceptance or failure is the social and cultural impact of conducting conventional business transactions over the Internet.The absence of an agreed-upon definition for e-commerce creates a challenge when comparing e-commerce modalities in different countries. For some people, e-commerce is limited to credit-card transactions that take place over the Internet. For others, e-commerce means using any electronic device to purchase goods or services. The entire e-commerce process is complex an
How to improve conversion rate for your website? How to get more traffic to your website? How to turn your traffic into profit? Here are some techniques you can use:
1. Give your prospects extra incentives so they will order quicker. It could be free shipping, a faster shipping option, free gift wrapping.
2. Make your small business look big on the world wide web. Design your web site using professional graphics, ordering systems, organized layouts.
3. Attract a lot more customers by giving them clear ordering instructions. Give them all the information they need so they can complete their order easily.
4. Give your customers buying incentives so they'll make repeat purchases. Offer them discounts, free gifts, bonus points.
5. Tell people about your site whenever you get a chance. Those people will tell other people and so on. It's a cheap way to multiply your advertising.
6. Write and send press releases for your web site. Use a strong headlines, make it newsworthy, and tell the journalist why their readers would like it.
7. Use a lot of headlines on your web site and ezine. Some types of headlines are free offers, questions, problem solvers, sales, and statistics.
8. Design graphics, templates, buttons and banner ads for other sites. Allow people to use them in exchange for your web link on their home page.
9. Use time saving promotional software. You can automate your search engine submissions, posting to online classified sites.
10. Advertise your online business by dressing in clothes that are imprinted with your ad. It could be a T-shirt, ball cap, coat.
Run split testing for different web copies and find out what works the best and what not, then use the good ones over and over again for maxium profit.
