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Suggest You - What Can Hunting Teach Small Business Owners About Getting More Customers?
Saying Thank You With Corporate Gifts
Everyone loves to be appreciated, and when that thanks is expressed with a gift, you’ll make extra points with the gift recipient. Corporate gifts are often thought of as expensive, one-of-a-kind executive style gifts that your company sends out at holidays, but there’s another level of corporate gift-giving that can mark you and your firm as a thoughtful, appreciative company with whom to do business.
kets you are looking to focus onEveryone loves to be appreciated, and when that thanks is expressed with a gift, you’ll make extra points with the gift recipient. Corporate gifts are often thought of as expensive, one-of-a-kind executive style gifts that your company sends out at holidays, but there’s another level of corporate gift-giving that can mark you and your firm as a thoughtful, appreciative company with whom to do business.
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, y
Business Drive is Par for the Course
I was watching the feature film A Gentleman’s Game on cable. It’s a great movie, but it was on the Golf Channel, so I had to put up with long commercial breaks . . . and I mean long commercial breaks. I wanted to watch the movie, not the commercial breaks. But, if you’ve got to watch something you don’t want to see, you may as well learn something from it.There were three hosts that made comment
I have two buddies that hunt, Jeremy and Jeff. They get up at the crack of dawn and trek out into the Arizona desert to shoot some animals. I am not a hunter and have a better chance of bring struck by lightning twice than shooting a deer, so I am not invited. Maybe it's best that way, I kind of side with the deer anyway - hunting just isn't my thing. I was watching the feature film A Gentleman’s Game on cable. It’s a great movie, but it was on the Golf Channel, so I had to put up with long commercial breaks . . . and I mean long commercial breaks. I wanted to watch the movie, not the commercial breaks. But, if you’ve got to watch something you don’t want to see, you may as well learn something from it.There were three hosts that made comment
Well this article isn't about hunting, but I've seen the gear they have and preparation these guys go through in order to go after their target. To my surprise I started to see some very strong similarities between how they hunt animals and how I "hunt" prospects for clients when designing their projects. Stay with me, I promise you'll see…
Personally, I'm not a hunter, but they've got the right idea when it comes to attracting and honing in on a target. Instead of doing what they think will work, hunters try to get into the mindset of their target. They adapt their clothes, smell, behavior and thought process all to the targets they are going after. If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters.
If a hunter knows little or nothing about his targets, he starves. If a designer knows little or nothing about his targets, he wastes the client's time and money.
Think about it, if your designer knows everything about the groups you're targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, y
Net Auction Secret Master
AuctionTip #1: Howto Put an Atractive Background in Your OnlineAuction AdPage 1 of 9AuctionTip #1: How to Put an Attractive Background in Your Online Auction AdHave you ever visited an auction and noticed a peculiar and catchy background?Here's how to do it. First of, go background texture hunting at this site: http:/www.grsites.com/textures/ Once you find one- upload it to a f
urprise I started to see some very strong similarities between how they hunt animals and how I "hunt" prospects for clients when designing their projects. Stay with me, I promise you'll see…AuctionTip #1: Howto Put an Atractive Background in Your OnlineAuction AdPage 1 of 9AuctionTip #1: How to Put an Attractive Background in Your Online Auction AdHave you ever visited an auction and noticed a peculiar and catchy background?Here's how to do it. First of, go background texture hunting at this site: http:/www.grsites.com/textures/ Once you find one- upload it to a f
Personally, I'm not a hunter, but they've got the right idea when it comes to attracting and honing in on a target. Instead of doing what they think will work, hunters try to get into the mindset of their target. They adapt their clothes, smell, behavior and thought process all to the targets they are going after. If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters.
If a hunter knows little or nothing about his targets, he starves. If a designer knows little or nothing about his targets, he wastes the client's time and money.
Think about it, if your designer knows everything about the groups you're targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, y
The Crafts in Wood!
Where plastics and synthetics have gained prominence in the forms of craft, wooden craft finds a not so unimportant place. Lifestyles full of antiques are not uncommon. A classic augmentation of the aesthetics! Creative intellect put together with skill find intelligent applications for various purposes.Common or uncommon carving techniques on this medium make for a feel that has been known thro
If they are going after deer, they try to think like a deer; a pheasant, think like a pheasant. Designers can learn a lot from hunters. Where plastics and synthetics have gained prominence in the forms of craft, wooden craft finds a not so unimportant place. Lifestyles full of antiques are not uncommon. A classic augmentation of the aesthetics! Creative intellect put together with skill find intelligent applications for various purposes.Common or uncommon carving techniques on this medium make for a feel that has been known thro
If a hunter knows little or nothing about his targets, he starves. If a designer knows little or nothing about his targets, he wastes the client's time and money.
Think about it, if your designer knows everything about the groups you're targeting: their age, their family life, income, likes/dislikes, voting preferences, where they shop, how they shop, etc., how much more focused and effective do you think your marketing message will be?
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, y
Advertising on Pooper Scoopers at the Rodeo
Recently I was at the big rodeo and I noticed on the back of the pooper scoopers that are used after the bull rides, as sometimes there is shall we say droppings from the big bull on the ground someone has to come out and scoop it up. Did you know that the pooper scooper cruise are actually in the arena 20 to 50 times longer than the bull rider?So being on the back of the pooper scooper with you
, how they shop, etc., how much more focused and effective do you think your marketing message will be?Recently I was at the big rodeo and I noticed on the back of the pooper scoopers that are used after the bull rides, as sometimes there is shall we say droppings from the big bull on the ground someone has to come out and scoop it up. Did you know that the pooper scooper cruise are actually in the arena 20 to 50 times longer than the bull rider?So being on the back of the pooper scooper with you
When you meet with a design firm about doing some work for you don't be surprised if they interview you, in fact you should demand it.
At the end of your meeting you should have a solid idea of what the designer can and will do for you. And they should be able to articulate (among other things):
Your business objectives for the project
The target markets you are looking to focus on
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, y
Business Etiquette
Business etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential.If you feel comfortable around someone and vice versa, better communication and mutual trust will develop. This comfort zone is realised throu
kets you are looking to focus onBusiness etiquette is in essence about building relationships with people. In the business world, it is people that influence your success or failure. Etiquette, and in particular business etiquette, is simply a means of maximising your business potential.If you feel comfortable around someone and vice versa, better communication and mutual trust will develop. This comfort zone is realised throu
Your business' core competencies
How your business compares to others in the industry
Finally, like the hunters we talked about, designers better know everything, I mean everything about what makes your targets tick.
Do you want to get the most out of your marketing and design investment, make sure the designer can say what I say to clients, "The only person who knows your clients better than me is you".
Here's the deal, you as a business owner have clients you have to reach, that's what marketing and design does - it's outreach. If you hire someone who knows how to reach (or hunt) for these groups of people, your business will grow, if you hire a designer that doesn't understand marketing or how to hunt for your customers…well, your business starves.
Does that make sense?
Thanks for taking out of your day to read this article; please contact me at 480-391-0704, or email me at comments@candographics.com and let me know how this helped you.
Now, if you'll excuse me, I have a gunny suit to try on. Happy "hunting"
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