ategory. This might be a good category for PPC advertising. Highly targeted classified ads or ezine ads could both be effective for your hair care product. What do I mean by highly targeted? Place the ads in hair care ezines or in hair care-oriented classified advertising. You may pay more, but paying more is relative. If you spend $35 to place a small classified in a general use source and get no business, but you spend $135 in a highly targeted source and receive 5 sales, which was really most expensive? So think hard about where your target market spends their time,One important thing to remember when you are choosing which traffic generation techniques to use is that not every traffic generation technique works well for everyone. You must choose traffic generation techniques that work well for you. In addition, you cannot effectively try 15 different traffic generation techniques the very first week and get any success with any of them. You must simply choose 2 or 3 and work on them. Get to know how they work. Test them. Monitor everything you do. Know where your leads are coming from. If a particular source is effective, spend more time and money on it. If a lead source is not, then you must choose to move on to something else or make changes to the campaign. Sometimes small changes to the opt in page or to the ad script are all that is necessary to double or triple your response rate--and that can mean the difference between profit or loss. Be willing to make changes. Never feel like you have to keep doing it one way because that was your initial decision. Now, on the other hand, you cannot jump around day after day constantly trying something new. Pick a few traffic generation techniques and become an expert at each of them. Know why they work, how they work, and what happens when you make changes to them.

You also need to think about the type of subscriber you are looking for and where they spend their time. For example, if you are targeting people who want to get more traffic to their web site, then a traffic exchange or safe list might be the way to go. Why? What do you know about the people who spend time clicking to get traffic to their site or reading emails to get traffic to their site? The most important thing to them is that they get more traffic. So what do you promote to them? A free ebook about how to generate more traffic. Or an ecourse about how to get more traffic.

Now let’s think instead that your main product is some type of specialized hair product. You need to be advertising where people gather that are interested in improving the condition of their hair. Traffic exchanges or safe lists won’t cut it, nor will co registration leads or exit traffic. But what would be effective would be posting in hair care forums or writing articles and submitting them to directories that have a hair care category. This might be a good category for PPC advertising. Highly targeted classified ads or ezine ads could both be effective for your hair care product. What do I mean by highly targeted? Place the ads in hair care ezines or in hair care-oriented classified advertising. You may pay more, but paying more is relative. If you spend $35 to place a small classified in a general use source and get no business, but you spend $135 in a highly targeted source and receive 5 sales, which was really most expensive? So think hard about where your target market spends their time,

more time and money on it. If a lead source is not, then you must choose to move on to something else or make changes to the campaign. Sometimes small changes to the opt in page or to the ad script are all that is necessary to double or triple your response rate--and that can mean the difference between profit or loss. Be willing to make changes. Never feel like you have to keep doing it one way because that was your initial decision. Now, on the other hand, you cannot jump around day after day constantly trying something new. Pick a few traffic generation techniques and become an expert at each of them. Know why they work, how they work, and what happens when you make changes to them.

You also need to think about the type of subscriber you are looking for and where they spend their time. For example, if you are targeting people who want to get more traffic to their web site, then a traffic exchange or safe list might be the way to go. Why? What do you know about the people who spend time clicking to get traffic to their site or reading emails to get traffic to their site? The most important thing to them is that they get more traffic. So what do you promote to them? A free ebook about how to generate more traffic. Or an ecourse about how to get more traffic.

Now let’s think instead that your main product is some type of specialized hair product. You need to be advertising where people gather that are interested in improving the condition of their hair. Traffic exchanges or safe lists won’t cut it, nor will co registration leads or exit traffic. But what would be effective would be posting in hair care forums or writing articles and submitting them to directories that have a hair care category. This might be a good category for PPC advertising. Highly targeted classified ads or ezine ads could both be effective for your hair care product. What do I mean by highly targeted? Place the ads in hair care ezines or in hair care-oriented classified advertising. You may pay more, but paying more is relative. If you spend $35 to place a small classified in a general use source and get no business, but you spend $135 in a highly targeted source and receive 5 sales, which was really most expensive? So think hard about where your target market spends their time,

nd become an expert at each of them. Know why they work, how they work, and what happens when you make changes to them.

You also need to think about the type of subscriber you are looking for and where they spend their time. For example, if you are targeting people who want to get more traffic to their web site, then a traffic exchange or safe list might be the way to go. Why? What do you know about the people who spend time clicking to get traffic to their site or reading emails to get traffic to their site? The most important thing to them is that they get more traffic. So what do you promote to them? A free ebook about how to generate more traffic. Or an ecourse about how to get more traffic.

Now let’s think instead that your main product is some type of specialized hair product. You need to be advertising where people gather that are interested in improving the condition of their hair. Traffic exchanges or safe lists won’t cut it, nor will co registration leads or exit traffic. But what would be effective would be posting in hair care forums or writing articles and submitting them to directories that have a hair care category. This might be a good category for PPC advertising. Highly targeted classified ads or ezine ads could both be effective for your hair care product. What do I mean by highly targeted? Place the ads in hair care ezines or in hair care-oriented classified advertising. You may pay more, but paying more is relative. If you spend $35 to place a small classified in a general use source and get no business, but you spend $135 in a highly targeted source and receive 5 sales, which was really most expensive? So think hard about where your target market spends their time,

raffic. So what do you promote to them? A free ebook about how to generate more traffic. Or an ecourse about how to get more traffic.

Now let’s think instead that your main product is some type of specialized hair product. You need to be advertising where people gather that are interested in improving the condition of their hair. Traffic exchanges or safe lists won’t cut it, nor will co registration leads or exit traffic. But what would be effective would be posting in hair care forums or writing articles and submitting them to directories that have a hair care category. This might be a good category for PPC advertising. Highly targeted classified ads or ezine ads could both be effective for your hair care product. What do I mean by highly targeted? Place the ads in hair care ezines or in hair care-oriented classified advertising. You may pay more, but paying more is relative. If you spend $35 to place a small classified in a general use source and get no business, but you spend $135 in a highly targeted source and receive 5 sales, which was really most expensive? So think hard about where your target market spends their time,

ategory. This might be a good category for PPC advertising. Highly targeted classified ads or ezine ads could both be effective for your hair care product. What do I mean by highly targeted? Place the ads in hair care ezines or in hair care-oriented classified advertising. You may pay more, but paying more is relative. If you spend $35 to place a small classified in a general use source and get no business, but you spend $135 in a highly targeted source and receive 5 sales, which was really most expensive? So think hard about where your target market spends their time, and advertise there.