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Brand Components
Your brand is the culmination of everything about you and your business. It is how people come to know you. It is your business name, logo design or other symbol that identifies your goods and services. It’s what makes you different from everyone else in business. What are some of the components that come to make up your brand?1. Who I am. Your brand is a representation of who you are, including your talents, gifts, needs, values, and integrity. Your talents and gifts are what allow you to develop the products and services you offer. Needs are what you need fulfilled to be your very best. As a business owner you may have a need to accomplish. Values are behaviors or activities to which you are naturally drawn – perhaps creating or contributing to the welfare of others. Integrity is all about your thoughts and actions being highly aligned. What you think, what you speak, and what you do are consistent. Who are you? What are your most important values and needs? What talents are you sharing with others through your business?2. How I act. How you act is also a fundamental component of your branding. It includes everything that the public experiences when they deal with you. Your personality, your strengths,

what you are paying for?

How much is a logo design really worth? Ask Coca-Cola, Polo, Nike, The Hard Rock Cafe, Hallmark or any other company that relies on their logo as their number one spokesman. Not every company is as large as these but every company should have a logo that is easy to identify and stands for the integrity of that business.

A logo design is more valuable to a company than a single sp

Politics, Lawyers and Franchise Rule Making at the FTC
The Federal Trade Commission is working through the necessary changes of law to protect the consumer and be fair to business owners in the franchising industry. Unfortunately as with most all regulatory agencies whenever they wish to make rule changes they have meetings to discuss it with the industry, but the lawyers all show up and take over the process. The franchise rule changes are no different so it makes sense they will not serve the industry or consumer, only the lawyers.It is incredible that these entire sets of discussions at the Federal Trade Commission and the comments spanning 10-years on the franchise rule are being made by attorneys, who gain financially from the incessant rules. The regulators who have never been in business before, probably never even worked in franchise corporation or owned a franchise outlet, have no clue as to what it is all about; but would fervently argue that they do; having talked to all these attorneys blowing smoke of their butts. Franchisors have not the time to deal with these issues. And they know they cannot trust the government agencies to listen to their comments. For instance many entreprenuers have given the FTC insight to the real issues, yet their voice is unheard and drowned out by attorneys who are spe

A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth?

Cheap logo designs are all over the Internet - logo designs under $150! $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will easily find a wide range of prices for logo design on the Internet. Be careful of cheap logo design offers, some designers may be using clip art. A logo design that includes a royalty free piece of clip art cannot be copyrighted. That same piece of clip art could be used on dozens of other logo designs. A designers portfolio should be displayed and there should be a wide variety of logo samples. At $49 each, do all of the logos look the same? Do the majority of them have block lettering and a swoosh?

Some logo designers charge one flat fee for a logo with no questions asked. Can you imagine Coca-Cola purchasing a logo design for $99? What a deal! Or how about Bob's bait shop paying $750 for a logo. There goes the budget! All companies are not equal in size, budget and usage. All designs are not equal. Does a swoosh take the same amount of time and effort as creating a detailed motorcycle?

The confusion doesn't stop there. Some logo designers charge additional costs for extra colors, extra modifications and extra preliminary designs. You have to get your calculator out just to figure the final cost of your logo. Do you really know what you are paying for?

A logo design is more valuable to a company than a single spo

Attention Businesses: Why You Should Welcome Competition
I’ve been an advertising consultant to thousands of businesses over the past 35 years. During that period, I listened to various companies bemoan the fact that another competitor was entering their marketplace. I asked them why that was a problem, and they usually explained how the new guy would probably take away some of their customers. If this appears to be a legitimate complaint, this article is directed at YOU! Let me tell you why and how competition could actually increase your business.I was a Yellow Page consultant for 25 years before I started my own web-based business with my wife. I even wrote an insider’s book about my experiences during that quarter-century. One of stories in the book had to do with competition. A large local waterbed company used to run an expensive television campaign every Friday to promote their multiple locations. When I went to visit with my own waterbed account, he laughed when I asked if those commercials scared him. I was somewhat surprised at his reaction until he explained that his business actually shot up every weekend. People would go in the phone book looking for the other guy’s address and end up calling him, thinking that they were the ones on TV. Of course he instructed his people to tell the

er $150! $99 logo designs, $75 logo designs, $49 logo designs and even lower! You will easily find a wide range of prices for logo design on the Internet. Be careful of cheap logo design offers, some designers may be using clip art. A logo design that includes a royalty free piece of clip art cannot be copyrighted. That same piece of clip art could be used on dozens of other logo designs. A designers portfolio should be displayed and there should be a wide variety of logo samples. At $49 each, do all of the logos look the same? Do the majority of them have block lettering and a swoosh?

A logo design is more valuable to a company than a single sp

The Number One Way To Learn
Generally it is considered that there are three ways people learn: through observation, by reading, or by experiencing. Depending on what it is that you're trying to learn, any of the three methods could be number one. However one method has proven itself consistently to be without a doubt the best method -- experience.Each week we put a thought of the week our company web site. It is always some motivational saying to give people something to think about throughout the week. One attention getting quote came from James Joyce. “Misstakes are the portals of discovery.”Some people may have missed the whole message because they didn't pay enough attention to the picture that accompanied the saying. It proved to be as thought-provoking as the saying itself. A picture below Mr. Joyce’s words showed a forklift that had driven off a loading dock. What many people may miss is the cargo being hauled by the forklift - a missile lying precariously in a broken crate.This forklift driver could have read manual after manual to learn how to operate the forklift safely. He or she may also have watched video after video designed to teach them how to maneuver and operate the forklift without incident. However it is doubtful that any lesson had as big of an

hould be displayed and there should be a wide variety of logo samples. At $49 each, do all of the logos look the same? Do the majority of them have block lettering and a swoosh?

A logo design is more valuable to a company than a single sp

Actively Market Your Value
"Bodacious" means to be bold, outstanding, and remarkable. Take those attributes to work and you're on your way to building a fulfilling, bodacious career. Does having a bodacious career sound exciting to you? It is! After starting as an $8 an hour customer service rep, I rose through the ranks of AOL, accepting four promotions and surviving over six layoffs to become the head of corporate training for 12,000 employees. Along the way I learned I needed to be bodacious to achieve the career I wanted. Out of that experience I created my "cheat sheet" of ten essential Bodacious Career Builders. Here's number four: Actively Market Your ValueOne day while I was driving north on the interstate to speak at Princeton University, a billboard suddenly caught my attention. Amongst all the other colorful billboards promoting products and services that to this day I can't remember, this billboard was white with some simple black lettering. In large letters it read: Don't Advertise! "Huh?" I thought. Then I read the smaller writing below the alarming statement: Success is Overrated. "What?! No, it's not!" my mind was screaming. Now thoroughly engaged, I noticed the smallest print on the sign: If You Disagree, Call This Number. "Brilliant!" I said out lo

mpanies are not equal in size, budget and usage. All designs are not equal. Does a swoosh take the same amount of time and effort as creating a detailed motorcycle?

A logo design is more valuable to a company than a single sp

Loan Basics
If you are a student who has recently graduated, you are most likely thinking about going to school and all that it entails. Whether you are in high school and need to pay for college, or if you have just graduated with a Bachelors degree, you might be considering how to further your education. If your family has not saved money for you already, you are probably aware of the extreme expense of school. This means that you have either to work full time or take out student loans. Working full time can be difficult if you are a full time student and need to attend classes and study. In this case, it could be counterproductive to attempt to work. You will probably be too tired to study and thus be wasting money and time. Therefore, student consolidation loans make a lot of sense and are the logical choice for most people. If you are considering loans, you are wise, however, you should ensure that you are not going to be overcharged with interest or be in credit debt for years to come. Make sure to find a plan that is good for you.Federal student loans are one type of loan that assists students in paying for tuition and other expenses. Federal loans have many advantages over other loans. One being that student loans do not need to be paid back until you ar

what you are paying for?

A logo design is more valuable to a company than a single spot illustration. An illustration is normally used once or used for a limited campaign, whereas a logo is used for years and is placed on business cards, letterheads, envelopes, web sites, vehicles, buildings and products. Do you see the difference in value to a company? A logo has more value than just the hours spent on creating it. It becomes the companies identity.

With that said, shouldn't a logo be worth more than just the time involved in creating it? Professional graphic design rates average anywhere from $30 to $75 per hour. If you see a logo design priced at $125 and that designer charges $50 per hour for design work, do you assume that they spent 2.5 hours on your logo? That price would include the time spent to contact you, the research done on your company and competition, the preliminary ideas, the changes, the finalizing of the logo, the file prep for each different format, sending the logo, billing and allowing you to have all rights to the design. So how much time was actually spent creating your logo?

My conclusion is that a logo is much more valuable to a company than a standard illustration so the price should reflect the added value. Many professional graphic designers would be hard pressed to create a top notch illustration for under $150 let alone a creative, well designed logo. So beware of logos priced under $150, you may get what you pay for.

There's even more confusion about logo pricing. Some designers base their logo rates on several of these factors:

Logo Modifications - You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right

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Multi-line small business phones are ideal for upcoming small businesses. With multi-line operations, one can put the current call on hold to make another call. It becomes possible to use two phone lines with just one phone. This makes the multi line phone an efficient and convenient device to manage business calls. Multi-line small business phones are mainly available in markets as corded business phones and non coded business phones.

The secret of being famous and top sales grosser in the market is being competitive and keeping client’s in tact. Taking hold of your clients is a big means of keeping your business on the roll. Clients are the main portal of business success because they are the one that brings more sales and profits.

The targeted use of promotional products has been proven over time as an essential and cost-effective marketing technique. From sole proprietor to international conglomerate, whether solely present as an e-retailer or established as a brick-and-mortar chain, any business can benefit from this physical gift-in-hand approach.

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