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Suggest You - Branding Fiasco -- Better Be Who You Say You Are!
Athletes get top dollars because they use coaches. So can you who want to write a book to get the good word out to help others, to illustrate you are the savvy expert in your field, and to create ongoing monthly income that boosts your speaking or coaching business. Number 1-10 on a separate piece of paper. On a scale from 1 to 10, 10 being high rate each of the following statements: Not applicable 5 Don't agree 1 2 3 Somewhat agree or 5 for not applicable 4 5 6
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to g
We all know about big business and their national logos and branding. But how can a logo help Your small business? Here are three things to consider when designing your own logo.First let’s look at exactly what a logo is. The dictionary says:lo•go - a design used by an organization on its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized. A symbol, sign, emblem, badge, or insignia.Here’s what’s important:1.
I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another number. I am given three options. Hit 0 for operator and the disembodied voice says I have called after hours. The hours are 7am - 10-pm Monday- Fri. Eastern Standard Time.
Fine. It is now 4am Monday in California. They should be open. By 4:30am in CA I have called repeatedly and punched in all the prompts until I am ready to punch someone. I am still told by a disembodied voice that the offices are closed. I try another number. This time, I reach a computer voice.
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to ge
The surety and effectiveness of a Six Sigma project relies heavily on leveraging the enterprise-wide knowledge of the project implementation team. Hoping for the best could hardly have any meaning, provided the team lacks overall knowledge of the goals, customs, and the treasury of knowledge and practices of the overall organization in specific and cross-sector knowledge in general. It is crucial for the project implementation team to know alternative practices and strategies available within the organization, and c
Fine. It is now 4am Monday in California. They should be open. By 4:30am in CA I have called repeatedly and punched in all the prompts until I am ready to punch someone. I am still told by a disembodied voice that the offices are closed. I try another number. This time, I reach a computer voice.
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to g
Have you seen the new commercial and re-branding from Bill Ford and the Ford Motor Company? As you know Ford is in big trouble. So they seem to be changing their positioning and re-Branding. Here's the brilliant re-positioning they came up with (and it pretty much includes everything):1. American Auto Industry is facing new challenges and fierce competition: Ya think Bill? Maybe the writing has been on the wall for the last 15 years? Maybe Bill Ford was on a golf course somewhere counting his millions. You're
Computer: “I’ll try and help you. Tell me in your own words what you want.”
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to g
In this second of a series of articles on payroll, we're going to cover one of the largest payroll processing companies, as well as one of the oldest, in our history.ADP pretty much invented payroll processing. Today there are many competitors but ADP still ranks at the top of the list. We're going to look at some of the services they offer and how they work.First of all it needs to be pointed out that ADP is an outsourcing company. In other words, instead of having your payroll processed in house i
Me: “Toll free service.”
Computer: “I’m sorry. I did not understand. Let me tell you what services we offer…”
Me: “I want a person”
Computer: “Tell me, in your own words, what you want.”
Me: “Toll free service!”
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to g
So you've decided to open your own business. For the first little while, you could get sales or be comissioned but everybody wants their business to grow bigger and bigger. One of the ways to do that is to focus on branding. This article gives the main ideas for branding.Start with a focus on your image.Choose a logo. Don't just draw one for yourself. A freelancer or an artist is a good choice with grahpic designers being the best choice. Often with artists, you will find out that your logo lacks
Computer: “I am sorry. I do not understand what you want.”
Me: (screaming) “I want a person.”
Computer: “I am sorry. I…”
SLAM!!!!
I call 00 in frustration. “Operator!!”
Operator: “How can I help?”
Me: “I have been trying without luck to get someone in customer service. I have been caught in a voice mail hell with an atavistic voice. How do I talk to a person?”
Operator: “I am sorry you are having problems. You can talk to a supervisor.”
Supervisor: “Can I help you?”
Me: (heatedly) “I want to ask about a toll free number. I have dialed three numbers and cannot get in. It says the offices open at 7am and now it’s almost 8am EST!”
Supervisor: “Oh, sometimes they forget to turn off that message so the phones can ring through. We have to call and tell them.”
Me: (incredulously) “You mean the PHONE company has employees who do NOT know their first order of business is to turn on phones to answer customers!”
Supervisor: (calmly) “I am sorry. Let me give you a different number than the one you have been calling. You need to call the office for AT&T 1-800 Easy Reach.
“Easy Reach?!??!?” Who are they trying to kid! I call this “Impossible to Reach”.
Branding Lesson #1: Your name sets up an expectation. Live up to it or suffer.
There is a promise established in what we advertise and name
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Related Articles:
The Do's of Designing a Calendar
Wag the Tagline - The Rhetoric of Brand Messaging
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