Tags |
|
|
Links |
|
|
Suggest You - Part 2 - Do Not Ever Link to a Site Without Doing This First!
Public Relations’ Grand Illusion"Public Relations is really all about communications tactics and publicity.” Sorry, no. Whether you are a business, non-profit, government agency or association manager, PR actually is all about a high- impact action plan which does something meaningful about the behaviors of those important audiences that most affect your organization; creates the kind of external stakeholder behavior change that leads directly to achieving your managerial objectives; and does so by persuading those key outside folks to your way of thinking by helping move them to take actions that allow your department, group, division or subsidiary to succeed.Communications tactics are nice, and really necessary when you need to move a message from here to there. But that’s all they are.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or inc
Exit interviews are sometimes held at inopportune times, especially from the viewpoint of the employee when he or she is either laid off or fired. Nevertheless, they are a must for progressive companies that want to look inward for reasons for an employee's exit.There are different viewpoints about these interviews as to the need for them in the first place. Should the exiting employee participate in it? If yes, how will it benefit him or her? Secondly, an exiting employee can hardly afford to ignore the fact that his or her revelations can be used against them, especially if they are in writing.Participating In the Exit Interview Is Your PrerogativeWhen you are faced with the interview, you need to think carefully about what you are going to say or write, as it can jeopardize any possibility of yo
In the first part of this article we learned some techniques to build a solid potential link partner list for your website. Those sites aren't any good to you if you don't use a strategy for writing the textual content of those links. Yes. I mean those few little words that are underlined in blue. In the right order they give the key to your website door to the world. In the wrong order, they don't budge the cylinders in the lock.
Number of links takes second place to quality of links. The words you choose, varying them for each targeted link site, and incorporating some tried and true direct mail standard tactics will make your links more popular in the search engines, which is our ultimate goal. So lets get started!
As we said earlier, links are a crucial part of attaining high search rankings. The key to writing good "link content" uses the same tactics for writing all good web content. Namely, don't write for the search engines. Write for your readers and target audience. After you do that, then go back and tweak the little details to optimize for the engines. Why? The search companies attempt to give results for human readers, and because a number one search engine position is worthless if the description of your site is the most boring thing anyone has ever read.
You have humans that are examining your site to see if they want to link to you. Even if you pay for links someone has to make the decision that you're worthy of being on their site. And further, you'll never sell your product or service or attain any readership. Let's take a simple step-by-step approach and make sure your links are lively, catchy, searchable and gushing to be clicked.
Pretend you're the owner of a pumpkin company website. You sell all things made from pumpkins.
Step 1- Review Your Keyword List
Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link.
A few keywords might be:
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or inc
The most popular way to reach a customer is through email. Many Internet users only have access to email facilities, which means that this is the only way they can be contacted as potential customers. Less popular forms of communication include newsgroups and Internet chats. Computer Telephony Integration (CTI) is a next-generation set of tools that is not yet fully developed in an affordable form, but will start to become available to small businesses in a few years.In general, email facilities can speed communications between staff when they are away from the office, create more effective communications with other businesses, and make a company seem much friendlier and more approachable to the public. It is important to note that email is a more informal medium than the conventional post. Indeed, on the Internet peop
You have humans that are examining your site to see if they want to link to you. Even if you pay for links someone has to make the decision that you're worthy of being on their site. And further, you'll never sell your product or service or attain any readership. Let's take a simple step-by-step approach and make sure your links are lively, catchy, searchable and gushing to be clicked.
Pretend you're the owner of a pumpkin company website. You sell all things made from pumpkins.
Step 1- Review Your Keyword List
Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link.
A few keywords might be:
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or inc
As small business owners we’re in business to make money doing what we love. And that means we need enough billable hours to cover our expenses, our payroll, upgrades in skills and technology, and profit. But if stay in business for any length of time, you eventually reach the point where you just don't have more hours in the day to give to your business. After all, you have a personal life too. (If you don't have a personal life, you really need to work on that.) So, if you've maxed out on the hours you have available to build your business, how can you get more billable hours?You have to get those billable hours from time you are currently spending doing other activities in your business. Here are some ways to do that: Delegate out anything you hate to do or aren't good at doing in the running of your bu
Step 1- Review Your Keyword List
Those are the words and phrases that you want to rank highly with in the search engines. They are the starting point for your link text. Note: "link text" is the clickable part of the link, the underlined blue type. Let's take some keywords and apply a few tactics to them to develop a good link.
A few keywords might be:
Step 2- Create variations on those keywords. Think of phrases that someone might enter into a search engine. Using that thought as the core, build outward by elaborating and specifying. Ask yourself "what type of ____?" to help you expand. For example, take the few keywords above and make them a bit more specific to:
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or inc
There are different available work opportunities that are needed to be filled by people searching for jobs. In fact, there are thousands of job seekers applying for jobs but when it comes to applying, writing cover letters are a part of the job hunting process that every applicant must go through in order to assist employers make a decision in accepting the applicants to become a part of their company.Cover letters are important for job seekers and also employers as well because it helps assist employers choose from the different applicants applying for a certain position in their company. A cover letter can tell an employer a lot about the applicant overview of what they can do and benefit for their company.Writing cover letters are not easy but with the right tips, you can be on your way to writing a perfect c
Note: When coming up with additional keyword phrases (for use within your page elements and link) try this tool. www.inventory.overture.com/d/searchinventory/ suggestion/ is part of Overture sponsored listings (now Yahoo) that will tell you how many times a phrase was searched in their engines on the web. Target the phrases with the most hits.
Step 3 Word Varieties
Your link should contain enough words so that when read out of context it still makes sense. Not so many words that it becomes blurred when a reader scans through a page.
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or inc
I know I would, and I’m sure you would too. So if anyone has any clever ideas then please pop them on the back of an email to me.Catchy headline though I’m sure you’ll agree. What did you think when you first saw it? This I’ve got to see? It’s got to be a wind up? This article site is going rapidly downhill? Yet those of us battling to make money online are faced with headlines like that on sales pages nearly every day, although not all of them mention yoghurt cartons, and I can’t think of too many that feature toilet tissue.There is no doubt that attracting potential buyers to your product and then committing them to buy is a fine art. Skilled copywriters are paid thousands to produce those killer pitch pages with which we are all too familiar. Every word, every nuance, every bullet point is refined and tweaked
Take the list you just made vary your keyword links using all of those keywords. Search engines raise an eyebrow at seeing "pumpkin recipe" on 50 sites with the exact same phrase all pointing back to you. It doesn't see natural. Mixing up your link text with "pumpkin pie recipie","pumpkin bread recipe", and "cooking pumpkin seeds" and the rest of your list keeps you well diversified without danger of spamming. And your keywords are more focused and targeted which gives you a better chance of being ranked higher.
Step 4 Incorporating Direct Mail Tactics
Now we have the words that will make up our link text. We're almost finished. We need to give people some motivation to click.
The simplest of direct mail programs or incentive marketing campaigns all have a solid "call to action." We need one here too. Why should a reader go to your site? What's in it for them? They've got better things to do.
So many websites use the phrases "Click here," "Learn more," or "More info". There's a definite boundary between keeping things simple and clean on a web page and just copping out. When I see those phrases on a link I think the writer didn't have time to get me excited about their product so I don't have time to go look.
It doesn't take much to write a simple call to action. For example: Instead of "pumpkin pie recipe," say "Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin." Now your reader knows the name of your business (which will also be indexed), and thinks if it's made by Grandma it's probably good… I think I'll have a look.
Step 5 Put it all together
Take your keyword phrase and surrounding text and create your link. The coded form looks like this.
Grandma's pumpkin pie recipe and all things pumpkin at The Orange Pumpkin.
Every single link doesn't have to be different, but you should have quite a variety if you follow these steps for all your keywords.
Don't forget to use those keywords within your page too!!
Step 6 Final Thoughts
Stay away from link farms and free for all link sites.
List in as many Directories as you can, especially ones that are of the same nature as your site.
Try to get one-way links. You might be able to buy some from someone fairly cheaply. If you have to get a reciprocal link, stick to sites that are similar in theme to yours. They don't have to be identical, but in the case of The Orange Pumpkin Company, a link from a car dealer is a waste of time…unless that car dealer happens to have a collection of the world's greatest pumpkin recipes on their site. If that's the case, then try to get a link on the page with the recipes.
Even though you're goal is to rank high in the searches, write for the end user. Then go back and fine-tune things for an optimized search engine friendly page.
Good luck and happy linking!
HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.suggestyou.com/article/83372/suggestyou-Part-2--Do-Not-Ever-Link-to-a-Site-Without-Doing-This-First.html">Part 2 - Do Not Ever Link to a Site Without Doing This First!</a>
BB link (for phorums):
[url=http://www.suggestyou.com/article/83372/suggestyou-Part-2--Do-Not-Ever-Link-to-a-Site-Without-Doing-This-First.html]Part 2 - Do Not Ever Link to a Site Without Doing This First![/url]
Related Articles:
Boost Email Marketing Open Rates by Sounding Like Grandma in Your Direct Email Advertising
Boost Affiliate Sales with Google Video
Bookmark it:
|