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Integrity In Business
Integrity is one thing that stands strong when everything else falls apart. What goes around comes around. So many of us could have been successful today if we had been honest with ourselves. As an internet marketer sometimes I am tempted to over exaggerate in order to make q

Guns on Business Premise
Should you have a gun at your small business to defend yourself or blast a criminal who tries to rob you using their gun? More and more criminals using firearms are likely to shoot and kill their victims to eliminate the chance that they might get caught later due to the key wi

This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. “What do the most successful brand initiatives have in common?” he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful (and not so successful) branding programs.

There are a lot of reasons to embark on a major corporate branding program, but from the point of view of a CEO, most of them are simply not compelling. For many years I have watched marketers and design managers struggle to get large scale identity programs funded and supported by senior-most management. Even though there are clear breakdowns caused by the existing identity systems and designers believe they are presenting a clear, rational justification for investment…their attempts are rebuffed more often than accepted.

While designers think that because the expression of a brand is out of date or not working as hard as it should in a competitive context, it is obvious it should be changed. Sometimes there are clear business problems caused by poor brand architecture systems. Customer

The Outside Of The Box Is As Important As What Is Inside
So many people never think about the package when they develop a product. Packaging should be the first thought in product development -- not the last. Without the package, you couldn't even have a product to sell or ship. After all, the package transports the product from poi

ny years of having similar conversations and being involved in successful (and not so successful) branding programs.

CNBC's Business Of Innovation
CNBC's new show Business of Innovation is s show all business students should watch. It throws a window of clarity to business and innovation ideas that have been twisted over the years. Maria Bartiromo is very helpful with pulling out tips from the guests on the shows. These a

EO, most of them are simply not compelling. For many years I have watched marketers and design managers struggle to get large scale identity programs funded and supported by senior-most management. Even though there are clear breakdowns caused by the existing identity systems and designers believe they are presenting a clear, rational justification for investment…their attempts are rebuffed more often than accepted.

Intelligent Design comes from Brand & Account Planners
I’ve been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching ‘intelligent design’. I can’t help hearing “intelligent design” as emerging from scores of focus group research.There’s a war going on. I’m n

downs caused by the existing identity systems and designers believe they are presenting a clear, rational justification for investment…their attempts are rebuffed more often than accepted.

What Business Are You In?
“What business are you in?” This is common question heard from local chambers to networking events throughout the country. Standard replies include manufacturing, production, retail, sales or professional services.However, even though most companies’ successes are the

e expression of a brand is out of date or not working as hard as it should in a competitive context, it is obvious it should be changed. Sometimes there are clear business problems caused by poor brand architecture systems. Customer confusion, uncompetitive brand communications, and cost inefficiencies are painstakingly documented, and still senior management is left unimpressed. Of all the problems they have to solve for the entire organization, these opportunities just don’t rank high enough.

So what compels them to invest in solving their brand problems? When a CEO perceives brand as tool to express his or her vision for the organization, they fully support it. When they understand that changing the identity program can be a vehicle for manifesting the organizational transformation they want, they hop on board the train. When the brand change becomes emblematic of the change THEY seek, we have a shot at creating a program that shifts the organization’s culture as well as the market’s perceptions.

Design (all design) is done to serve others. It is always about them, not us. The real customer/user of corporate brand programs is

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The bursting of the dotcom bubble in the year 2001 was a defining moment in the global web industry. People believed that the web had been given far too much significance than it merited, not withstanding that initial glitches are a common feature of all technological revolutions. The shakeouts in fact mark the beginning of new and innovative technology ready to replace the old and the redundant.

The office chair is ubiquitous in every part of the office - in cubicles, the CEO's room, conference rooms, the cafeteria, the reception area and more. Whatever the area, the purpose is singular - to sit down in a comfortable and healthy manner.

Is your brand strong enough to overcome the foibles of one of your employees. If your customers are strongly engaged with your brand, you can survive the unexpected. This will tell you why training at all levels of your organization is important.

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Suggest You - Brand Identity and the CEO

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