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Suggest You - Tips from Corporate Video Producers: How to Conduct Excellent On-Camera Interviews
Getting prospects to click on your pay per click ads is one thing, getting prospects to read your sales pitch and make a purchase or do what you want them to do is another thing altogether. This article will discuss three top management tips for writing effective pay per click landing pages that sell.This is but one of a collection of articles I've written about creating profitable Adwords campaigns. Look out for my other informative pay per click article tutorials.Most visitors to any web page leave it in a matter of seconds. In reality you have about 5-10 seconds to grab and keep the attention of the reader. The bottom line is if they don't read what you have to say they won't buy from you.Their action or inaction as the case may be is totally reliant on the instant impression they have formed of your landing page.The good news is that creating an effective and profitable landing page doesn't require a big budget. However, it does require some time and effort on your part so let's get started.1. Make The Headline Match The Copy In Your Pay Per Click AdSlight alterations in the wording of your headline can make a huge difference to your conversion rate. The key to providing a subtle reassurance to your prospect that they have just reached the site they really need to see if by matching your landing page headline with the words in your ad.The key is to maintain a connection between the pay per click ad that they clicked on and the landing page that they ended up on.2. Keep All Images Or Graphics On The LeftEy
THE ENVIRONMENT
Interview locations and backgrounds help set the stage, provide context, and reinforce credibility. You’ve seen lawyers interviewed in front of law books and doctors near credentials. Interview a train conductor on or near a train. Interview a musical conductor on stage or out in front of the
What does the phrase "team building" mean to you? Quad-biking? Abseiling? Propping up the bar with your work colleagues? Allow me to disagree.Let's look at the word "build" and see where that leads us. The Concise Oxford English Dictionary defines the word "build" as "Establish, make or accumulate gradually". This definition implies a sense of time passing and growth. This, in turn, implies a modicum of care and attention to maximise the growth - or at the very least monitor the development.So what kind of process works best to turn a team building session into something that improves team effectiveness back where it matters?It is not uncommon for trainers and facilitators to like the sound of their own voice. Yet we all know that it is far more powerful if people can learn something for themselves rather than be told it. People turn off very quickly even after a very enjoyable team activity if the next thing they hear is the facilitator telling them his or her view of their performance.I'll go further - the tried and trusted technique of "What did you do well? What could you have done better?" isn't much better. All too often you can hear people leaving team building sessions saying "every time we do one of these, we fail at the same old things" closely followed by "we'd have been better off talking about the real issues at work". If you are lucky, they might add "I enjoyed it though". So here's the dilemma. If you leave it up to the participants themselves to come up with the improvements, their blinkers stop them from seeing the obviou
To the interviewer, a good interview involves the right person in the right environment with the right crew and equipment. Unfortunately, when you need someone to share thoughts or feelings in an on-camera interview, a lot can get in the way. This article contains ideas and insights to help eliminate obstacles and set the stage for your success.
THE INTERVIEWEE
A good interview starts with the choice of your subject. Ideally the person you interview is the right stakeholder with appropriate experience or investment in the topic. It helps if he or she has some “stage presence” and is comfortable on camera. Give your interviewee a general sense of what you want to discuss, but unless you want a rehearsed or canned answer, try to avoid giving the questions ahead of time. Spontaneous answers – straight from the heart -- always sound more genuine. If, for whatever reason, you are required to provide the questions ahead of time, strongly encourage interviewees to not memorize answers. Recommend bullet points instead.
THE ENVIRONMENT
Interview locations and backgrounds help set the stage, provide context, and reinforce credibility. You’ve seen lawyers interviewed in front of law books and doctors near credentials. Interview a train conductor on or near a train. Interview a musical conductor on stage or out in front of the c
I find it disturbing that in many businesses these days we find an obvious lack of leadership. We can find managers everywhere, but no real leadership. What ever happen to independent thinking and risk taking?It is easy to be a manager. Managers follow processes and monitor the action of people around them and insure the "Process" is being followed. Leaders on the other hand create independent thinking among their teams. They inspire pride. They stand out from the crowd and command respect. They are entrepreneurial. They are willing to take chances. They are innovative. They are willing to accept responsibility for decisions, right or wrong. They are people whom others will follow. Because of these characteristics, they do great things.I am seeing a trend in business today that does not encourage leadership, and therefore does not produce leaders. Instead they produce managers. Here is what I am seeing. When a difficult challenge is presented to a manager, he or she will form a committee to discuss the issue before them. The committee is made up of team leaders (managers?) who sit around a conference room and throw out ideas regarding the challenge at hand. The committee may have appointed or been assigned a committee chair who will report back to the manager. When all of the ideas have been discussed, they vote on what to present to the manager.The manager then takes this suggestion and forms another committee of peer managers and again the ideas are tossed around until a consensus is reached by the committee. The decision is then presented as the s
To the interviewer, a good interview involves the right person in the right environment with the right crew and equipment. Unfortunately, when you need someone to share thoughts or feelings in an on-camera interview, a lot can get in the way. This article contains ideas and insights to help eliminate obstacles and set the stage for your success.
THE INTERVIEWEE
A good interview starts with the choice of your subject. Ideally the person you interview is the right stakeholder with appropriate experience or investment in the topic. It helps if he or she has some “stage presence” and is comfortable on camera. Give your interviewee a general sense of what you want to discuss, but unless you want a rehearsed or canned answer, try to avoid giving the questions ahead of time. Spontaneous answers – straight from the heart -- always sound more genuine. If, for whatever reason, you are required to provide the questions ahead of time, strongly encourage interviewees to not memorize answers. Recommend bullet points instead.
THE ENVIRONMENT
Interview locations and backgrounds help set the stage, provide context, and reinforce credibility. You’ve seen lawyers interviewed in front of law books and doctors near credentials. Interview a train conductor on or near a train. Interview a musical conductor on stage or out in front of the
Nothing has embarrassed and worried corporate America in recent years the way anonymous employee blogging has. In fact if executives have nightmares and wake up in the middle of the night in panic and sweating, then that nightmare is bound to be about employees blogging some devastating corporate secrets.These anonymous tell-all blogs always manage to pick up huge audiences within a very short time. In recent times, internal tensions within well known companies have quickly become public knowledge. A few of these companies have made things worse by firing these bloggers when they have been discovered, only for them to become celebrities and to quickly land plum jobs elsewhere, leaving their previous employer suffering backlash from the public.But even as we dread the anonymous and damaging blogging, it is useful to ask a few questions.For instance, what drives an employee to anonymous blogging? What kind of corporate environment forces the hand of this new breed of blogger?These are interesting questions that should be answered with great honesty by many company executives in these organizations that have suffered damage from bloggers within. And more so from many others who fear just such a repercussion. This is because many of these blogs are really about ideas for improvements at the companies. Many of the ideas brought forward seem to be workable and the sort of great suggestions that many corporations can greatly benefit from.While we cannot rule out some of the bloggers being nothing more than troublemakers, it is important to ask
THE INTERVIEWEE
A good interview starts with the choice of your subject. Ideally the person you interview is the right stakeholder with appropriate experience or investment in the topic. It helps if he or she has some “stage presence” and is comfortable on camera. Give your interviewee a general sense of what you want to discuss, but unless you want a rehearsed or canned answer, try to avoid giving the questions ahead of time. Spontaneous answers – straight from the heart -- always sound more genuine. If, for whatever reason, you are required to provide the questions ahead of time, strongly encourage interviewees to not memorize answers. Recommend bullet points instead.
THE ENVIRONMENT
Interview locations and backgrounds help set the stage, provide context, and reinforce credibility. You’ve seen lawyers interviewed in front of law books and doctors near credentials. Interview a train conductor on or near a train. Interview a musical conductor on stage or out in front of the
Many business owners and professionals are appalled at the thought of having to sell their products or services. If you are going to be successful though, regardless of your profession, you are also going to be in the business of selling. But you don’t have to don a plaid jacket and adopt the sales techniques that have made the used car salesman infamous.If we are uncomfortable “selling” our services, it is generally because we are trying to “sell” before someone has reached the purchase stage of the buying process. While selling may never be the favorite part of your job, by implementing a systematic process you can move potential clients into the purchase phase and increase your comfort level and success with selling.Imagine that you were in the market to purchase a big screen TV. You had visited a couple of stores to see what was available, done some research on the internet, talked with friends, and narrowed the choice down to 3 models. Now you have a few questions you need answered to help you make your decision. You go to the appliance superstore, a salesperson approaches you as you enter the department and asks if she can be of help. She asks you a few questions about where you plan to put it, your budget, and what the primary use will be. She answers your questions and helps you decide on the model that is best for you. Not only are you not put off by the salesperson, you would have been upset if there would not have been a salesperson to help you.Contrast this with a situation where you are visiting an appliance superstore with a fr
THE ENVIRONMENT
Interview locations and backgrounds help set the stage, provide context, and reinforce credibility. You’ve seen lawyers interviewed in front of law books and doctors near credentials. Interview a train conductor on or near a train. Interview a musical conductor on stage or out in front of the
Creating a cover letter that employers find genuinely interesting is no small task. You have a very limited amount of time to arouse enough curiosity (in the mind of the employer) to warrant a look at your resume.How do you make that happen?Here are three extremely important considerations that you must firmly understand and incorporate into your cover letter masterpiece if you are to achieve the utmost success possible.ONE: Avoid verbosity.To paraphrase Thomas Jefferson – Don’t use two words when one will do. When you have limited space to make an impact, choose your words carefully.TWO: Write to sell.Every word you use in your cover letter needs to be focused on four things: the position for which you are applying the organization in which you will work your ability to meet (and exceed) the needs of the employer your desire to work for the company Be personable, professional and persuasive. Address your letter to an individual (the contact person) and use the organization’s name in the text at least one time. If you do not have the name of a person to reference, use the internet or the phone and find out who is handling that vacancy. Get creative if you have to, but never use “To Whom it May Concern”.Match your accomplishments and abilities with the needs of the company (specifically the expectations for the open position), but do not blast them with everything you are capable of doing. Save some impressive skills and achievements for the interview.Let the e
THE ENVIRONMENT
Interview locations and backgrounds help set the stage, provide context, and reinforce credibility. You’ve seen lawyers interviewed in front of law books and doctors near credentials. Interview a train conductor on or near a train. Interview a musical conductor on stage or out in front of the concert hall. You can use an office to show where someone works, but dress it up to make the environment more interesting.
Remove messy piles of paper (unless the story is about messes or how to organize, etc.) Move plants and furniture around to create suitable space for your equipment and to manage the foreground and background. Cast a light with patterned shadows along the back wall. It’s often better to have an executive sit on the front edge of his or her desk rather than appear “trapped” behind it. When a good location is not readily available, B.Y.O.B. – bring your own background. For example, drape a large piece of material over some stands or tape it to a wall. Be creative when you select interview locations.
LIGHTING FOR INTERVIEWS
Have a consistent process. Position your camera and subject and use a monitor to see what’s happening as you build the lighting. Video cameras requires sufficient light to record a decent picture, so you will always have a better image when you add and manage lighting – even when using modern digital camcorders that claim to work in low light situations. With basic 3-point lighting you place a key light slightly above and to one side of the camera. Normally the key light is on the side where the subject is looking. A fill light on the other side will counter some of the shadowing created by the
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