Suggest You - Internet and Businesses Online

How to Set Up a Blog the Media Will Love
Not long ago I attended a call with some of the top journalists working today. And I learned that not only do 79% of these editors find their sources and their story ideas from blogs -- a healthy number start their day by reading their favorites. An editor from Wired said he actually spends TWO HOURS PER DAY reading blogs.Wow!So that means, platform builders, we need blogs that are media savvy. Here's my Top Ten list of Things the Media Savvy Blog Must Have. (Remember, our job is to make the media's job ridiculously simple!1. Use ke

men who wonder why their sites attract no sales - It's not for them to use, it's for the customer right? Doh! You must think CUSTOMER online as much as you do off-line.

Believe me,

Direct Mail Rules of Thumb
First and foremost - You should identify your target market. Target your direct marketing lists. Identify who you are selling to, and why they should buy from you instead of your competition. Keep in mind that placing your offer in front of 100 targeted response leads that have shown an interest or have a history of using your product or service can be much more effective than marketing to 1000 non pre-qualified leads.Find an angle: Attract attention with your mail piece, grab your prospects interest, and hook them in with your offer. The goal is

Your online competitors are only a mouse-click away so keep your website simple to use and your prospective customers are more likely to stay around and 'buy' your wares. People expect a web site to be useful, fast, reliable and user-friendly. Gimmicks distract them from their goals! Distraction is commercial suicide.

We all know the Internet has empowered customers to shop around. It's very easy to compare prices and products now. So if you make their web experience difficult, then you're off their list with just one click. So take a leaf out of Ronseal's philosophy - 'It does what it says on the tin'.

It's amazing the very people (bosses) who pay for and approve the millions of naff, bloated, over-indulged websites are the same business men who wonder why their sites attract no sales - It's not for them to use, it's for the customer right? Doh! You must think CUSTOMER online as much as you do off-line.

Believe me,

Learn SEO Basics - Optimizing Your Website for Search Engines or Directories
Are you wondering where or how to start optimizing your website to get more visitors or even how to get it ready for the search engines before submitting? The foundation to proper SEO or search engine optimization is first developing the most relevant keywords. One way to do this is by using the keyword tools at Google or Overture. Another way is to check what your competition is doing. After that is done, build relevant Meta tags for each page in the web site. Scan through each page and make sure you are using those same keywords throughout each page of

> People expect a web site to be useful, fast, reliable and user-friendly. Gimmicks distract them from their goals! Distraction is commercial suicide.

Believe me,

Ezine Marketing - What to Do and What Not to Do
Every day more and more people start working from home on line. An Ezine is something that a lot of people who work online have, or better said started. Many of them start writing an Ezine and then begin loosing readers or even worst never get off the ground because they don’t send newsletters on a regular basis to their readers.Today I’m going to talk to you about what you should and shouldn’t add in your newsletter.If you ever find yourself asking what to write next in your newsletter then it means you should start looking for some inspirat

empowered customers to shop around. It's very easy to compare prices and products now. So if you make their web experience difficult, then you're off their list with just one click. So take a leaf out of Ronseal's philosophy - 'It does what it says on the tin'.

Believe me,

Born out of Perfect Faith: The Beginning of Zippo
The Small Business Association states that over 90% of businesses fail within their first year of operation and a greater portion of those enterprises still in business unfortunately cease to exist within just three short years. The birth of the Zippo Lighter effectively summarizes just how hard business success is to obtain and George G. Blaisdell, the founder of Zippo can only be sumarized as a business inspiration for all entrepreneurs!George G. Blaisdell’s adolescent years can best be described as alternative and strong-willed. Mr. Blaisdell abs

f Ronseal's philosophy - 'It does what it says on the tin'.

Believe me,

The Right Market
There is really no such term as a right market for everyone. What is right for an individual may not be right for another. In this aspect, I would rather refer to it as a niche market.A niche market can be divided into the following 2 points:(a) A niche market which you are interested in or one which you have as a hobby. For example, Golf, Gardening, Cooking, Fast Cars and the list goes on and on.(b) A niche market can be a market where there is not many people supplying the products for it. It can be due to the high amount of knowled

men who wonder why their sites attract no sales - It's not for them to use, it's for the customer right? Doh! You must think CUSTOMER online as much as you do off-line.

Believe me, it is a fact that over-use of flash animation, long downloads, bloated imagery, 'dynamic' gizmos and too many adverts on websites are PROVEN TO BE A BARRIER to your site visitors - the very people you WANT TO ATTRACT! You wouldn't make it difficult for customers to walk into your shop... so why do it with your web site?

Wherever possible Keep it Simple Stupid! Keeping it simple means having a fast loading website and easy to use, consistent menus. It needs to be obvious with-in a few seconds what the visitor needs to do/click to find what they want. So don't add heavy imagery or too much animation. Have just one or two central messages or an offer that you want to 'push'. Your page Titles, subtitles and

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