Every year small business owners pour thousands of dollars hastily into web sites projects that don’t bring in more customers, don’t get people to act and do nothing for their bottom line. Like the aforementioned car and lamp, the web site doesn’t do much of anything — it just sits there. I want to make sure that doesn’t happen to you.

In creating and maintaining a web site that actually provides a good return for the company, small business owners find themselves often at a disadvantage. They don’t have time to research what makes an effective site, so they look on the Internet to see what everyone is doing – and almost everyone is doing it wrong. Not knowing where else to turn, owners haphazardly ask colleagues if they might know someone…anyone who does web design or calls himself or herself a web designer.

Your best bet in getting a solid return on your web design investment is to hire a professional (see my recommendation at the end of this article), but even if that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

1. “Visitors want to know about me and my business”

   Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

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Would you Invest?
A friend of mine emailed a photo that was rather shocking. It was a 1978 staff photo of Microsoft Corporation – there are only seven people pictured. In the lower left-hand corner Bill Gates looks about twelve-years-old while in the lower right-hand corner, scraggly bearded fellow multi-billionaire Paul Allen looks like a techie nerd. The email was entitled, “Would You Invest?”When that photo was taken, almost no one, other than those in the largest of businesses and universities had a computer on their desk. Today almost everyone in business uses a computer and we can’t imagine the world without the technology that those seven people in the photo helped bring to us. They were at the very sharpest point of the technology spear.Yes, I know that they were not the very best at creating software, but they we
e aforementioned car and lamp, the web site doesn’t do much of anything — it just sits there. I want to make sure that doesn’t happen to you.

In creating and maintaining a web site that actually provides a good return for the company, small business owners find themselves often at a disadvantage. They don’t have time to research what makes an effective site, so they look on the Internet to see what everyone is doing – and almost everyone is doing it wrong. Not knowing where else to turn, owners haphazardly ask colleagues if they might know someone…anyone who does web design or calls himself or herself a web designer.

Your best bet in getting a solid return on your web design investment is to hire a professional (see my recommendation at the end of this article), but even if that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

1. “Visitors want to know about me and my business”

   Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

Make Money Online By Blogging - How To Get Started
Explore the many ways to make money online by blogging with or without a blog, get paid to write reviews of products and services, and earn extra cash by writing articles, content and blogging for Google AdSense blog networks.1. An overview on paid blogging There are 3 main flavours of paid blogging - your own blog on your own domain and webhost, using a blog on a free blog service such as Blogger and creating a blog on a blog network. The work is the same. You get paid to write or blog about a product, service or anything required by a customer.The amount paid varies greatly from US$1 to US$200 or more for about 50 to 200 words depending on advertiser requirement. The more popular or higher traffic your blog has, the greater your reach and therefore the higher you are paid. Terms vary in that you
see what everyone is doing – and almost everyone is doing it wrong. Not knowing where else to turn, owners haphazardly ask colleagues if they might know someone…anyone who does web design or calls himself or herself a web designer.

Your best bet in getting a solid return on your web design investment is to hire a professional (see my recommendation at the end of this article), but even if that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

1. “Visitors want to know about me and my business”

   Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

Business Tips to Increase Sales Through Marketing, Selling & a Strategic Plan for Business Success
One frequent question that I receive as an executive business coach is "How do I get more business?" With the economy growing, businesses are seeking a greater piece of the American pie and rightfully so.My first response is "Can you share with me how many customers are you receiving from your current marketing actions?" And for the most part, the responses I have received are an almost apologetic "No." Possibly, part of the reason for these consistent responses is that many business owners and executives are so busy working IN the business that they fail to work ON the business.The second question I ask is "Do you have a strategic plan?" One of the stories I tell is about the simple trip to the grocery store. Have you ever left the written grocery list at home and what happened? Responses are always the
that isn’t in your current budget, I have 5 insightful suggestions below that if you read them, understand them and practice them, your web site will be more effective than millions of the other sites that are already out there!

1. “Visitors want to know about me and my business”

   Realty – Visitors only care about what you can do for them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”

More Web Site Visitors Using Cheap Reports To Attract Web Site Traffic
Recently we began using a cheap report to drive traffic, introduce our services to people who have never heard of us, and build our house-list database of e-mail addresses.While we have been online for years and are well established in the search engines the traffic increase resulting from the cheap reports project has dominated since the day we launched it.Let me start by telling you what we do, in case your one of the billions of people who have never heard of us. We are business consultants and coaches whose practice in limited to the facilitation of small groups and business owners and executives.This is not an inexpensive process so finding the right prospects has always been tedious and time consuming. Maybe one out of a thousand companies meet our criteria, have the desire, and the resources to
them, how you can help them. Your web site isn’t about you; it’s about your customers and their needs. Remember, your customers don’t care about you – yes, you read that right, and your customers only care that you can provide a solution or eliminate a problem. Customers are all tuned into the same radio frequency, “WIIFM – what’s in it for me?”
2. “The purpose of my web site is to inform visitors”

   Realty – Unless you sell information, nothing could be further from the truth. If you’re in business to make money, the purpose of your web site is to carry on a conversion with visitors, make a connection with them and move them along the buying process so they become a sale. This isn’t to say that information is bad, just understand that you want to provide prospects with enough information for them to conclude, “I should contact this person and see if they are a good fit for me.”

3. “If I just get something ‘quick, easy and inexpensive’ up on the Internet, visitors will find me and the sales will start rolling in”

   Reality – This never works. There are millions of web sites on the Internet; even within your industry there are probably a number of competitors that already have web sites – so there are lots of alternatives. Busy customers aren’t going to invest time visiting a poorly designed web site. Purchasing a cheap, half-fast web site will not only cause your company to lose some credibility, it isn’t going to bring in sales. If conceptualizing and designing a web site that truly brought in a more customers and more revenue, do you think the people designing them would charge more than a few hundred dollars? Remember what your parents taught you, “You get what you pay for”, and “If it’s true good to be true (really cheap), it probably is”.<