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Suggest You - Top Ten SEO Mistakes of Dealer Websites-Used Car Dealers Specifically
Generation of barter system:Men in ancient times searched and collected their basic food, clothing and shelter requirements from the nature. They processed them in a small way to suit their taste.Later, they started producing something with the help of nature, stored them for exchanging with the goods of other people. This is when the barter system began.Medium of exchange:When the requirements in kinds and quantity were grown up, a common medium of exchange for buying and selling of goods was required. They were coins made out of stone, leather and metals.Coins and papers: We are well aware of the present medium of exchange of money. Coins in different metal alloys and paper currencies play the key role in exchanging multifarious goods, services, ideas or concepts in this business world. Banks are the store houses for such moneys and accounting processes for the money depositors.Paper to plastic cards:The latest trend is use of plastic cards for making payments. The medium is now shifting towards ‘non material’ and ‘money less’ transactions. We call it electronic commerce. In this, commercial activities are governed by electronic medium and electronic processes as well.Cash payments gone! Card payments on!Now, every one pays to their product suppliers and service providers only through credit or debit cards. Payment in cash is more or less gone for ever. All the retail outlets, department stores, restaurants gas stations accept payments through credit cards.Tele phone and Mail order businesses do welcome cards. The success of the retail business depends on acceptance of credit cards.Swipe a Card:The commercial activities are changed now. From direct exchange of money with materials over the counter changed to various selling methods. You can take the goods on the counter or get delivered at home, when you make the payment by swiping a bank’s card.Tele marketing makes the people to know the products by brands, details by phone or ‘as seen on TV’. They just order on phone and buy it by sending payment by bank draft or cash on delivery system.E Commerce is a mouse click:On line business, internet marketing or e-commerce business is exchange of goods and money over internet instead of counter sales. You can see the image of the goods; study the details of the products on the seller’s web site. You can place order and make the payment too instantly.There is n
Many Dealer Websites still see meta tags as a viable means of communicating a site's content, and remain for many sites the only method exposure.
The use of meta tags in SEO is, at best, a slightly useful way of optimizing a page, if the proper keywords have been chosen, and at wors
If I were to ask you the percentage of time you spend thinking about what you don’t want, what would it be? And the percentage of time thinking about what you do want?Experience with my clients has shown me that most of us spend a lot more time thinking about what we don’t want. Some examples when it comes to our job include:-I hate my commute. -I am not challenged at my job. -I wish I didn’t have to travel so much. -I miss my family. -I have no energy. -I don’t get paid enough.And the list goes on and on. By the end of the day we have spent on average 70-80% of the day thinking about things we don’t want.Now, what happens when we put our attention on things? They usually come to pass right? Have you ever been really clear on something you wanted, thought about it, took action to get it and finally got it?Well the same works for the things you don’t want. The more attention you put on them, the more you get of them. If you want to get out of work that doesn’t satisfy you and find work that does, then you will need to take your attention off of the things that keep you dissatisfied and put it on what you think will satisfy you.The best way to do that?Turn your “don’t wants” into “do wants” - The list above is all about things you don’t want, simply flip them into things you do:-I hate my commute becomes, “I want a short commute.”-I am not challenged at my job becomes, “I want a job that challenges me.”-I wish I didn’t have to travel so much becomes “I want a job where I don’t have to travel so much.”-I miss my family becomes, “I want a job that has better work life balance.”-I have no energy becomes, “I want a job that gives me energy.”-I don’t get paid enough becomes, “I want a job that pays me what I think I’m worth.”By doing this you are starting to create a picture of where you want to go next. Now you will start to get thoughts, ideas, circumstances people and events that will support what you want. Thinking about your don’t wants just invites more of the same.Client experience has also shown that as soon as you start to put your attention on what you do want, you inevitably start saying one word more often than not…”BUT”.A sure fire way to stay where you are is to put your attention on what you don’t want and when you do think about what you do want, negate it immediately with “but…”. “I want a short commute, but I’ll never find the job I want close to home.” You know what? You’r
As any SEO will tell you, or nearly any web designer with the slightest knowledge about the behavior of search engine spiders, designing a site entirely in flash is a recipe for disaster. As search engines become more sophisticated, the game of search engine optimization has become more complex....indeed, the process of becoming a highly ranked site has become quite a complex task. But at the most basic level, sites designed in flash are essentially invisible to search engines. A large component of determining the relevancy of a site by a search engine spider lies in the spiderability (ability of the spider to crawl) of high quality, keyword rich content. In the car industry, there are literally thousands of keywords that can be built into a website to dramatically increase traffic. In west palm beach alone, the location of a used car dealership I am currently in the process of optimizing for, there are literally hundreds of car related keywords which can be used to pull new traffic. This means that any new content that can be built into the site, any content which contains keywords that customers may be searching for, is content that can and should be seen by the search engines. It is content that should make it onto the web. If this content is presented in flash, however, it will never be indexed, and will therefore provide absolutely no value to ranking goals of the site. The bottom line is:
2.) Duplicate Content
For those sites not built entirely in flash, an even more ominous problem is usually lurking. Duplicate content is abhorred by search engines. As many may know, a great deal of keyword rich spam sites are generated dynamically through scripts that scrape the internet for content that is likely to be searched for by the general public. With a strategy designed to create revenue through volume, huge spam networks have been created (thousands of sites have been generated) by scraping or stealing content from legitimate websites. As a result, search engines approach duplicate content through a process known as canonicalization. What this means is the the search engines look at sites containing duplicate content and make a judgment about which site best represents the content contained on all of the sites. Whichever website is chosen as the most relevant for the content it contains then becomes the only site that is given any weight by the search engines and all other sites are completely devalued...or de-listed. To illustrate how extensive this problem is, visit any dealer.com site. Then examine any non-flash content, choose a text string (perhaps a piece of text from the about us section), and enter that text into google or yahoo with quotes around it. The results are astounding. Google has crawled literally thousands of pages created by dealer.com that contain the exact same content. In fact, almost every page created by dealer.com that is in the slightest bit search engine friendly (meaning it was at the very least not built in flash), is keyword content that belongs to hundreds of pages already on the net. The bottom line is:
Many Dealer Websites do great harm to themselves by having their only spiderable content be content that exists in duplicate on the pages of dozens, hundreds, or even thousands of similar sites.
Any site containing non-original content will very likely be heavily penalized in the SERPS (search engine result pages), or will be de-listed altogether.
3.)Hidden Sitemaps and Links
One of the primary ways to garauntee that a site will be completely indexed (all pages will be crawled and included in the SERPS) is to include a sitemap on index pages or main pages that are sure to be crawled. A sitemap is essentially a list of links to all of the pages on the site, organized in an organized fashion. The inclusion of sitemaps is seen by many seo's as essential, and is a step many dealer website have taken in the right direction with regard to designing sites that have a chance to rank well. What they do wrong in this regard is the inclusion of sitemaps whose links are either a.) Hidden Behind Flash Movies or b.) Hidden using CSS. Hiding text behind a flash movie is fairly easy considering Flash typically floats above any site content when properly positioned, and is desirably for many designers wishing to create a seamless and immersive flash experience for their visitors. This has largely been the goal of many dealer designers such as BZ results. While often beautifully designed, the templates set up by such companies are often designed in such a way that links, sitemaps, and often keyword rich text is hidden from human eyes in an attempt to lure search engine spiders into indexing deeper pages. This type of design trick may have been a work around solution in the past, but it has become a major no-no in the SEO world. A basic rule of thumb is that search engine spiders have a great aversion to any attempts at trickery. This means that if you have hidden content on your site, whether it be links to other pages or just text, you will be penalized in the SERPS, or de-listed. Search engines see hidden content as an attempt to trick search engines into thinking a page is about something other than is being showed to that site's visitors. As you can imagine, in the eyes of a search engine, this makes such a site irrelevant to all search terms. The bottom line is:
4.)Heavy Reliance on Meta Tags
In the early days of the internet, much less sophisticated techniques were needed to deliver very high quality search results to users. As the net became a place where revenue was considered by many to be directly related to traffic volume, sites hungry for profit began to use the system in place to deliver more and more traffic. In the past, search engines used what are known as meta tags to determine what a site was about, and therefore what types of searches it should be shown for. Meta tags are basically tags written in the head of HTML documents that contain a list of keywords relevant to the site (as determined by the webmaster), as well as a description of the site. This information was once the primary method for determining relevancy in the SERPS. Due to misuse, however, the use of meta tags has become nearly obsolete. Unfortunately, many dealer websites have not kept up with the times, and still rely on meta tags as one of the only ways they inform search engines of their content. This is usually done with a very large list of words in the "keyword" metatag. This type of optimization can be seen by examining the source code of any dealer.com, bz results, reynolds & reynolds, or cobalt site. What is even more disturbing is that the keywords in these meta tags are often the most general and therefore some of the most competitive keywords in the industry. As a poignant example, my current client's old site did not contain the words "west palm beach" or "used cars" in its keyword list. These keywords were the most important keywords for driving traffic to this site. Instead, dealer.com chose to include in its keywords a list of every car manufacturer in the world....even though my client rarely sells a number of these brands. Additionally, for the local keywords that were included, there were major spelling errors that in this case held absolutely no value for my client. The bottom line is:
Many Dealer Websites still see meta tags as a viable means of communicating a site's content, and remain for many sites the only method exposure.
The use of meta tags in SEO is, at best, a slightly useful way of optimizing a page, if the proper keywords have been chosen, and at worst
If I was a fortune-teller and you just walked in my door I would tell you this:"I see you still seek the dream of earning money in your sleep. Enough to give you the time and freedom to do what you want, when you want and without the restriction of having to choose second-best."Don't worry, I can't read your mind. I can, however, manipulate how it controls you without you knowing it."No way" you say?The fact that you're reading this line of text proves I just manipulated your behavior by provoking your subconscious. I pushed your emotional buttons and sucked you in to reading more. How many of your subconscious actions are controlled by someone else? Who knows, it depends on who you are. But we can all agree that this human ability to manipulate the behavior of others is the keystone of today's marketing.You are being manipulated every waking minute of your day.The advent of the Internet has connected us globally. Add to this, the hundreds of thousands of merchants who've adopted affiliate programs as a way of consigning an army of salespeople to actively headhunt new customers in exchange for commission earnings. So where does it end up? Right here: An all time record number of humans manipulating other humans. No wonder it's getting harder to sell stuff. From the second you wake up you're bombarded with attempts to sell you stuff.People will do anything for money and so they do anything to get your attention. Taking of their clothes on national TV, proclaiming outrageous benefits, and acting out 'close to illegal' attention seeking publicity stunts are not uncommon tactics.The inherent problem here is that it's no longer a matter of whether there are enough customers in the market. It is whether you can capture and keep a customer's attention for a few minutes of their 24-hour day. This is why the plethora of marketers opt to use hypnotic and manipulative communication to win your attention.What if you could bypass all this manipulation?Imagine if you could shut the door on the screaming, banner-waving crowd of competitive marketers. Sit your customer down in your office and present your product with their complete attention?A new league of customer acquisition techniques that bypass the constant manipulation is rising from the chaos of today's marketing. One of which I am personally fond of is 'Customer Reciprocation'.Customer Reciprocation takes a holistic view of Internet marketing, applying traditional win-win formulas to the modern way of d
Many Dealer Websites do great harm to themselves by having their only spiderable content be content that exists in duplicate on the pages of dozens, hundreds, or even thousands of similar sites.
Any site containing non-original content will very likely be heavily penalized in the SERPS (search engine result pages), or will be de-listed altogether.
3.)Hidden Sitemaps and Links
One of the primary ways to garauntee that a site will be completely indexed (all pages will be crawled and included in the SERPS) is to include a sitemap on index pages or main pages that are sure to be crawled. A sitemap is essentially a list of links to all of the pages on the site, organized in an organized fashion. The inclusion of sitemaps is seen by many seo's as essential, and is a step many dealer website have taken in the right direction with regard to designing sites that have a chance to rank well. What they do wrong in this regard is the inclusion of sitemaps whose links are either a.) Hidden Behind Flash Movies or b.) Hidden using CSS. Hiding text behind a flash movie is fairly easy considering Flash typically floats above any site content when properly positioned, and is desirably for many designers wishing to create a seamless and immersive flash experience for their visitors. This has largely been the goal of many dealer designers such as BZ results. While often beautifully designed, the templates set up by such companies are often designed in such a way that links, sitemaps, and often keyword rich text is hidden from human eyes in an attempt to lure search engine spiders into indexing deeper pages. This type of design trick may have been a work around solution in the past, but it has become a major no-no in the SEO world. A basic rule of thumb is that search engine spiders have a great aversion to any attempts at trickery. This means that if you have hidden content on your site, whether it be links to other pages or just text, you will be penalized in the SERPS, or de-listed. Search engines see hidden content as an attempt to trick search engines into thinking a page is about something other than is being showed to that site's visitors. As you can imagine, in the eyes of a search engine, this makes such a site irrelevant to all search terms. The bottom line is:
4.)Heavy Reliance on Meta Tags
In the early days of the internet, much less sophisticated techniques were needed to deliver very high quality search results to users. As the net became a place where revenue was considered by many to be directly related to traffic volume, sites hungry for profit began to use the system in place to deliver more and more traffic. In the past, search engines used what are known as meta tags to determine what a site was about, and therefore what types of searches it should be shown for. Meta tags are basically tags written in the head of HTML documents that contain a list of keywords relevant to the site (as determined by the webmaster), as well as a description of the site. This information was once the primary method for determining relevancy in the SERPS. Due to misuse, however, the use of meta tags has become nearly obsolete. Unfortunately, many dealer websites have not kept up with the times, and still rely on meta tags as one of the only ways they inform search engines of their content. This is usually done with a very large list of words in the "keyword" metatag. This type of optimization can be seen by examining the source code of any dealer.com, bz results, reynolds & reynolds, or cobalt site. What is even more disturbing is that the keywords in these meta tags are often the most general and therefore some of the most competitive keywords in the industry. As a poignant example, my current client's old site did not contain the words "west palm beach" or "used cars" in its keyword list. These keywords were the most important keywords for driving traffic to this site. Instead, dealer.com chose to include in its keywords a list of every car manufacturer in the world....even though my client rarely sells a number of these brands. Additionally, for the local keywords that were included, there were major spelling errors that in this case held absolutely no value for my client. The bottom line is:
Many Dealer Websites still see meta tags as a viable means of communicating a site's content, and remain for many sites the only method exposure.
The use of meta tags in SEO is, at best, a slightly useful way of optimizing a page, if the proper keywords have been chosen, and at wors
What can an employee do to contribute to the success of employers, co-workers and the workplace?What can the employer do to help the employee become a better worker?The importance of team building skills is critical in the success of every company. Like a sports team, you invest time with your teammates. You have a common goal that each member needs to contribute to the success, to win the game and be successful. Organizations are full of work associates with a similar vision. That is to accomplish the tasks, and responsibilities of the employer.The following work traditions have helped employers enhance team building skills. You might consider the following:Rewards-Bonuses, movie tickets, and non-monetary acts of appreciation are enticing motivators for employees. Verbal recognition, gift cards, and certificates are ways to reward employees for their contributions and reaffirm their value to the team. Do take into consideration that rewards must be done properly to ensure that it does not alienate other team members.Luncheons-Co-workers have the opportunity to share with their colleague’s the details and success of their work. Too often, employees become self-absorbed in their work, failing to notice their work surroundings and the efforts of others. With company lunches, employees are able to broaden their understanding of what is taking place at work and develop empathy for their co-workers and provide support when needed.Activities-Company dinners, a day at the amusement park, or community activities help to create outlets to relieve stress, get out of a rut, or a day-to-day routine. When employers treat their people as team members, it encourages team camaraderie, and by rewarding individual contributions to the team, employees will gain a clear understanding of a successful work environment and thus enhance their team building skills.There are many other options that can successfully help your team. Pick a few ideas, try them out, and determine which ones are the best for your organization. Remember each organization and team is different. Not every option will work for your group.
Many Dealer Websites do great harm to themselves by having their only spiderable content be content that exists in duplicate on the pages of dozens, hundreds, or even thousands of similar sites.
Any site containing non-original content will very likely be heavily penalized in the SERPS (search engine result pages), or will be de-listed altogether.
3.)Hidden Sitemaps and Links
One of the primary ways to garauntee that a site will be completely indexed (all pages will be crawled and included in the SERPS) is to include a sitemap on index pages or main pages that are sure to be crawled. A sitemap is essentially a list of links to all of the pages on the site, organized in an organized fashion. The inclusion of sitemaps is seen by many seo's as essential, and is a step many dealer website have taken in the right direction with regard to designing sites that have a chance to rank well. What they do wrong in this regard is the inclusion of sitemaps whose links are either a.) Hidden Behind Flash Movies or b.) Hidden using CSS. Hiding text behind a flash movie is fairly easy considering Flash typically floats above any site content when properly positioned, and is desirably for many designers wishing to create a seamless and immersive flash experience for their visitors. This has largely been the goal of many dealer designers such as BZ results. While often beautifully designed, the templates set up by such companies are often designed in such a way that links, sitemaps, and often keyword rich text is hidden from human eyes in an attempt to lure search engine spiders into indexing deeper pages. This type of design trick may have been a work around solution in the past, but it has become a major no-no in the SEO world. A basic rule of thumb is that search engine spiders have a great aversion to any attempts at trickery. This means that if you have hidden content on your site, whether it be links to other pages or just text, you will be penalized in the SERPS, or de-listed. Search engines see hidden content as an attempt to trick search engines into thinking a page is about something other than is being showed to that site's visitors. As you can imagine, in the eyes of a search engine, this makes such a site irrelevant to all search terms. The bottom line is:
4.)Heavy Reliance on Meta Tags
In the early days of the internet, much less sophisticated techniques were needed to deliver very high quality search results to users. As the net became a place where revenue was considered by many to be directly related to traffic volume, sites hungry for profit began to use the system in place to deliver more and more traffic. In the past, search engines used what are known as meta tags to determine what a site was about, and therefore what types of searches it should be shown for. Meta tags are basically tags written in the head of HTML documents that contain a list of keywords relevant to the site (as determined by the webmaster), as well as a description of the site. This information was once the primary method for determining relevancy in the SERPS. Due to misuse, however, the use of meta tags has become nearly obsolete. Unfortunately, many dealer websites have not kept up with the times, and still rely on meta tags as one of the only ways they inform search engines of their content. This is usually done with a very large list of words in the "keyword" metatag. This type of optimization can be seen by examining the source code of any dealer.com, bz results, reynolds & reynolds, or cobalt site. What is even more disturbing is that the keywords in these meta tags are often the most general and therefore some of the most competitive keywords in the industry. As a poignant example, my current client's old site did not contain the words "west palm beach" or "used cars" in its keyword list. These keywords were the most important keywords for driving traffic to this site. Instead, dealer.com chose to include in its keywords a list of every car manufacturer in the world....even though my client rarely sells a number of these brands. Additionally, for the local keywords that were included, there were major spelling errors that in this case held absolutely no value for my client. The bottom line is:
Many Dealer Websites still see meta tags as a viable means of communicating a site's content, and remain for many sites the only method exposure.
The use of meta tags in SEO is, at best, a slightly useful way of optimizing a page, if the proper keywords have been chosen, and at wors
It’s all fine and good to have a website to sell your product or service, but what good does it do you if people only look at your products? If you can’t make the sale, your website is completely useless! You need to convert traffic into sales in order to be successful in your ebiz. Here are some tips to get you earning from your traffic.Be friendly. If you just throw your products up on a webpage with a blurb about how much someone needs to buy, you aren’t going to make a whole lot of sales. Putting something of yourself into the site helps make it seem like a more personable experience for your clients. They will feel that they are buying from a real person and are more likely to do so.Provide contact info. While this serves the purpose of verifying that you are indeed a real person, contact information also makes people feel more comfortable with buying. They will trust you more because you have offered a method of answering their questions and getting in touch with you. Plus, you can get valuable feedback on your website and products by providing your email so clients can contact you.Offer incentive. Encourage the reluctant buyer to take the plunge and buy. Offer a bonus or two, such as a free e-book or other complementary product that you can package with the original product or service. For the client who isn’t quite sure if he wants to buy, this can often be the final selling point.Don’t forget to sell. Many websites off fantastic information on their products and don’t ask for the sale, the most important part of the marketing process! A simple “Click here to Buy Now!” can be all it takes, but make sure it is very obvious how to buy and tell your client what to do (make a purchase).Add testimonials. If you have satisfied customers, get them to give you a testimonial in exchange for putting their name and business URL up on your site. This can be the deciding factor for skeptic buyers, especially if they have the option of contacting the person giving the testimonial. It adds credibility to your business and encourages people because they can see that others were happy with your services.Converting your traffic into customers is the only way you can earn money in the world of ebusiness. Use the tips given in this article to make sure that your visitors become clients and you will have a chance at success!
4.)Heavy Reliance on Meta Tags
In the early days of the internet, much less sophisticated techniques were needed to deliver very high quality search results to users. As the net became a place where revenue was considered by many to be directly related to traffic volume, sites hungry for profit began to use the system in place to deliver more and more traffic. In the past, search engines used what are known as meta tags to determine what a site was about, and therefore what types of searches it should be shown for. Meta tags are basically tags written in the head of HTML documents that contain a list of keywords relevant to the site (as determined by the webmaster), as well as a description of the site. This information was once the primary method for determining relevancy in the SERPS. Due to misuse, however, the use of meta tags has become nearly obsolete. Unfortunately, many dealer websites have not kept up with the times, and still rely on meta tags as one of the only ways they inform search engines of their content. This is usually done with a very large list of words in the "keyword" metatag. This type of optimization can be seen by examining the source code of any dealer.com, bz results, reynolds & reynolds, or cobalt site. What is even more disturbing is that the keywords in these meta tags are often the most general and therefore some of the most competitive keywords in the industry. As a poignant example, my current client's old site did not contain the words "west palm beach" or "used cars" in its keyword list. These keywords were the most important keywords for driving traffic to this site. Instead, dealer.com chose to include in its keywords a list of every car manufacturer in the world....even though my client rarely sells a number of these brands. Additionally, for the local keywords that were included, there were major spelling errors that in this case held absolutely no value for my client. The bottom line is:
Many Dealer Websites still see meta tags as a viable means of communicating a site's content, and remain for many sites the only method exposure.
The use of meta tags in SEO is, at best, a slightly useful way of optimizing a page, if the proper keywords have been chosen, and at wors
In classic sales training which has been entrenched for over 60 years, we learn that there are five simple steps to selling. If you followed the steps, you get the sale.Open the Call Investigate needs Give benefits Handle Objectives Close the Sale But as small business owners have been vocal about, they need to grow their business, yet they aren’t getting the sales using this approach. So what’s happening? If you are selling a big ticket item, like a year-long support contract, an infrastructure installation, or a long-term training program for a corporate management team, your selling cycle doesn’t fit the traditional model any more.What am I supposed to do instead?The selling cycle for larger/longer products/programs/services has four characteristics that make traditional selling techniques ineffective.1. Length of Selling CycleThe selling cycle may require many calls or connections over a period of months. Multiple sales calls have a completely different psychology from a simple product sale that you close on the first appointment or their first visit to your website.2. Size of Customer CommitmentLarge purchases involve bigger decisions. This alters the strategy of the sale. As the size of the sale increases, successful salespeople must build the perceived value of the service.3. RelationshipsMost large sales involve an ongoing relationship with the customer. This is where multiple offerings that represent different pricing levels, what some call your ‘marketing funnel,’ come in. Why? They must get to know, trust and respect you before they will invest greater time and money in your offer.To the customer, the larger the decision, the harder it becomes to separate the seller and the product. So it is important to keep in mind, that as the sale grows larger, the customer puts more emphasis on the salesperson/service provider (you) as a factor in the decision to do business with you.4. Risk/Return/ResistanceIn small sales, customers can afford to take more risks and try something new on the spot, like your e-book or tele-class, for less than $50 on your Web site. The consequence of that risk is relatively low.Each larger purchase represents a bigger decision and more significant risk. The perceived value of a $250 program package and the pain it will solve must be more explicit. It must be targeted and it must promise greater results. When you expand that to a $999 package or
Many Dealer Websites still see meta tags as a viable means of communicating a site's content, and remain for many sites the only method exposure.
The use of meta tags in SEO is, at best, a slightly useful way of optimizing a page, if the proper keywords have been chosen, and at worst, completely worthless as a tool in increasing search engine position or relevance.
5.)Poor Keyword Research/Choices/Optimization
As was mentioned in my treatment of the use of meta tags, the majority of dealer websites fail to take into account the large variety of relevant keywords available and optimize only for the most highly competitive and least targeted terms. For sites like the one being optimized for my client, a concentration on the "long tail" is the most effective method in gaining quality traffic. What this means in terms of keyword choice and seo is that the keywords which are of most importance are not those that get the most searches and are the most competitive. What this means is that the most highly qualified keywords, and those most likely to bring in buying customers are those keywords that are on the long tail, bring in less searches, but are more relevant to our consumers. This means that choosing the key phrase "used cars in west palm beach Florida" would be much more effective in bringing customers than the term "used cars," which is arguably a very competitive phrase. Additionally, keyword optimization for a word such as jaguar would not be nearly as effective in our treatment as, say, "jaguar s type Florida." Many dealer websites ignore altogether the need to optimize both for specific key phrases, as well as specifically targeting and tailoring keywords locally. The more specific and tailored the keyword, the better. Although such terms will undoubtedly generate less traffic, they will be more highly targeted. With effort, a large list can be compiled and can be used to generate traffic that is cheaper (when used in pay-per-click campaigns) and also much more effective. The bottom line is:
Many Dealer Websites are unwisely optimizing for keyword that are too competitive and not targeted (both in terms of attracting customers who are ready to buy and in terms of attracting local clientel.)
Keywords that are not well targeted are useless. They result in high exit rates, wasted resources and WASTED MONEY.
6.)Major Design Flaws (not anticipating the customers needs)
As anyone involved in the new Web 2.0 Culture will tell you, the internet is shifting. Internet users are increasingly hungry in their search for information. They are finicky and impatient and are most concerned with finding the information they are looking for in a an efficient manner. The days of flashing lights, rotating banners, animated gifs and marquees is far behind us, and the days of flash intros and bandwidth hungry animations seems to fading away as well. To replace the old web is a return to simplicity, a return to what matters most on the internet; information. In some ways, many dealer website have taken this sentiment to heart in that they have begun to include a large wealth of information about individual cars on their sites. In fact, this was a major selling point for my client in his initial decision to outsource his website development to one of the major dealer site developers. Where Dealer websites have largely missed the boat, however, is in creating sites that are very flashy and seem good in their attempt to attract customers, but are off the mark in anticipating what their customer is truly looking for when they visit a website. Each hit a dealer site receives is an opportunity for that site to convince the customer of the trustworthiness, helpfulness, and value that can be offered by that dealership. In print and television advertising flashy advertising has worked well, but on the internet their has been a major shift. People have learned to tune out anything that tries to hard to grab their attention. Nobody clicks on those popups claiming you've won $10,000, and peoples eyes are no longer drawn or remain fixed to text that scrolls. Web users, as the philosophy of Web 2.0 emphasizes, are more drawn to well organized, simple to understand information. We skim the pages we read, switch windows quickly, and ignore content and information that is not readily at hand. I would even go as far to say that any extraneous material is not only unnecessary, but is an obstacle in helping customers to find the information that they are essentially searching for.
Additionally, many Dealers make the mistake of trying to mirror their real life presence on the internet, meaning their website become the equivalent of the typical ways dealerships have hooked customers in the past. A Dealer Website should not be giant stickers and balloons in cyberspace. While a loud looking sign and gimmicks may work well to draw in drive by customers, it doesn't work well on the internet anymore. The bottom line is:
Dealers waste their customer's time and insult their intelligence by trying to hook them on the internet the same way you hook them on their lots
The majority of web users are less impressed by flashy design and are more satisfied when presented with the information they are looking for in an easy to understand fashion.
7.) Little to no use of analytics
For any web marketer, the use of analytics (measures of website usage) is essential in creating highly effective sites that provide the best return on investment. In the past, analytics programs were beyond the scope of small businesses or beyond the ability of certain providers to offer their clients. Today, however, highly sophisticated analytics programs can be obtained at little to no cost, and many dealer site developers offer limited or even more extensive analytics as a value added service. For those providers who do offer high quality analytics, kudos, but for many out there (such as dealer.com)....analytics that are useful in making changes to the site that will actually increase traffic, productivity or ROI are severely lacking. There is more to site statistics than simply number of clicks. Analysis of page views, exit points, conversion ratios, and much more is essential to tweaking a site so that the most leads can be generated. Looking at a real life example of this lack of analytics comes from my experience with my current client and their use web ana
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