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Suggest You - Why Most Small Business Web Sites Fail
To market your products effectively, you need a comprehensive strategy to advertise what you want to sell. Joining an affiliate program is definitely one of the best ways to accomplish this. For some of us, we would rather do the affiliating on our own! The good news is - you can start your own affiliate program to market your products on the internet.Let’s look at how this can be done.Firstly, find out what websites on the internet that is offering the type of traffic that you would want to
• Does your web site compel the visitor to interact with it?
• Does your web site provide 'high value' information that will begin to build trust with your customer or is your web site stuffed full of 'low value' sales and marketing blurb?
Now go check out the sites of a couple of your competitors - how good are their web
Your business is listed in the Yellow Pages whether you buy an ad or not. Your business is listed in the Yellow Book and the other phone books, too, no purchase necessary. Yup, free listings in the yellow pages. Provided, you have a business line, in the name of your business, at the phone company. Advertising your home number as a "business" can only lead to confusion and a problem when the phone company finds out.It's as bad for your company image as having an eMail account with a free service. S
Relevancy
The tragedy is that the vast majority of small business web sites have not only missed this concept, but actually work against it and fail to perform as a result!
Make sure you understand this concept and you will be streets ahead of the vast majority of your competitors ;-)
SOME BASIC MARKETING CONCEPTS TO DEMONSTRATE A CRITICAL IDEA
1. A confused mind never makes a decision - especially a choice to purchase!
2. The customer has a problem or a need not an interest in you!
3. People buy when they feel comfortable and ready
4. Trust is the key
5. It takes an average of seven communications to create a sale
Go take another look at your web site (if you have one) and study it from the point of view of your existing & potential customers, as you do so, ask yourself the following questions:
• Is your web site focused on the core problem or need of your prospective customer? (an existing customer is still a potential customer - you don't have a right to their patronage!)
• Does your web site communicate the benefits of what you offer in solving that problem and meeting that need?
• Is your web site clear, simple and uncluttered?
• Does your web site compel the visitor to interact with it?
• Does your web site provide 'high value' information that will begin to build trust with your customer or is your web site stuffed full of 'low value' sales and marketing blurb?
Now go check out the sites of a couple of your competitors - how good are their web s
Is there really a formula that goes into working at home and making money online? Many people try to become the next top successful Internet marketing online, but what they fail to realize is that there is a formula that you must follow, and that is the “perfect wealth formula”.This formula will be your guideline to success, a blueprint laying out step-by-step what you must do in order to achieve the success so many people are in search of. Let me give you a few very good pointers.First
Make sure you understand this concept and you will be streets ahead of the vast majority of your competitors ;-)
SOME BASIC MARKETING CONCEPTS TO DEMONSTRATE A CRITICAL IDEA
1. A confused mind never makes a decision - especially a choice to purchase!
2. The customer has a problem or a need not an interest in you!
3. People buy when they feel comfortable and ready
4. Trust is the key
5. It takes an average of seven communications to create a sale
Go take another look at your web site (if you have one) and study it from the point of view of your existing & potential customers, as you do so, ask yourself the following questions:
• Is your web site focused on the core problem or need of your prospective customer? (an existing customer is still a potential customer - you don't have a right to their patronage!)
• Does your web site communicate the benefits of what you offer in solving that problem and meeting that need?
• Is your web site clear, simple and uncluttered?
• Does your web site compel the visitor to interact with it?
• Does your web site provide 'high value' information that will begin to build trust with your customer or is your web site stuffed full of 'low value' sales and marketing blurb?
Now go check out the sites of a couple of your competitors - how good are their web
There is one golden rule, which is inherent in this free and extremely effective internet marketing strategy. First GIVE, and then TAKE. It’s as simple as that. Especially if it’s done properly the results could be tremendous. You provide valuable information regarding to your special field of knowledge but before that you must start a specific process.What is that process? First focus on what you now best. Write what inspires and motivates you. If you are an artist, for instance share a tip or secre
3. People buy when they feel comfortable and ready
4. Trust is the key
5. It takes an average of seven communications to create a sale
Go take another look at your web site (if you have one) and study it from the point of view of your existing & potential customers, as you do so, ask yourself the following questions:
• Is your web site focused on the core problem or need of your prospective customer? (an existing customer is still a potential customer - you don't have a right to their patronage!)
• Does your web site communicate the benefits of what you offer in solving that problem and meeting that need?
• Is your web site clear, simple and uncluttered?
• Does your web site compel the visitor to interact with it?
• Does your web site provide 'high value' information that will begin to build trust with your customer or is your web site stuffed full of 'low value' sales and marketing blurb?
Now go check out the sites of a couple of your competitors - how good are their web
Many people think that once they have had one or two jobs in a particular field, that they are locked into it for the rest of their careers. If you’re not happy with the field you are working in now, that can be quite a discouraging thought considering that you could remain in the job force for as long as 40 years!Never lose hope! You can make a change to find work you enjoy at a fair salary, it just takes a little planning. First, you need to try to identify what kind of work would interest you. H
• Is your web site focused on the core problem or need of your prospective customer? (an existing customer is still a potential customer - you don't have a right to their patronage!)
• Does your web site communicate the benefits of what you offer in solving that problem and meeting that need?
• Is your web site clear, simple and uncluttered?
• Does your web site compel the visitor to interact with it?
• Does your web site provide 'high value' information that will begin to build trust with your customer or is your web site stuffed full of 'low value' sales and marketing blurb?
Now go check out the sites of a couple of your competitors - how good are their web
Take a look at those around you and reflect on those who have influenced your life the most. What are they doing to your dreams, your esteem and your potential? They are either being destructive or constructive to your future plans. There are four types of people in this world: the Living Dead, the Dreamers, the Achievers and the Exponentially Successful. We have all met the Living Dead. They tend to suck the energy right out of us. They have given up on life
• Does your web site compel the visitor to interact with it?
• Does your web site provide 'high value' information that will begin to build trust with your customer or is your web site stuffed full of 'low value' sales and marketing blurb?
Now go check out the sites of a couple of your competitors - how good are their web sites at customer relevancy?
The principle is clear - most business web sites fail because they aren't designed and focused on the core need of their prospective customer - they fail the relevance test BIG TIME!
It is 'the classic' business owner / web designer error - we are all consumers of brand marketing, therefore we are all experts at marketing! We respond to certain 'triggers' therefore our customers will respond to the same triggers! Well, your web designers are probably just that - web designers, not marketing experts! As for you? as a business owner - you will eat, live and breath your product or service - you will have a passion and an understanding of it based upon years of commitment!
Guess what, your customers don't! They have a need or a problem and they want a solution, that's all, nothing else matters to them, everything else distracts them from evaluating your offer and making a decision to act. You need to educate and focus your potential customers on your solution to their problem. As a general rule, they wont be interested in your 'brand', your history, your news, your team or any other confusing irrelevant twaddle - relevancy!, relevancy! relevancy!, simple to understand, hard to achieve, worth the effort!
If you are starting to feel that your web site could do better, or if you're beginning to wonder if it's time you got your business on line -
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E-Commerce - Perception Versus Reality
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