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Suggest You - Top 10 Things Every Site Should Include
This is the first of a series of articles about a subject so many people want to learn; the un-sizzled truth of search engines. What do you really know about how a web site is placed? Are you being told the truth? Not only will these articles enlighten you, but along the way, I will create a new web site and in the next 2 months we will watch where it lands!You will learn about the tricks, and tools I use. If I have an affiliation with any of the companies I recommend, I will let you know. I’m going to start at the very beginning. Therefore, I will assume you have little or no knowledge of how web pages get to the top of the search engines.There is a reason that large web site companies have names like eBay, Google, and Yahoo! These names are unique, limited in characters, easy to spell, easy to say and the biggest reason –
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blu
Running a business gets so demanding, that we often can't see the wood for the trees. We become preoccupied with ensuring that everything in the business works the way it is supposed to. In other words, we spend most of our time working in the business.The problem with this operational focus is that it is easy to lose sight of what could be done in the business to make it run better. The business will only prosper in the long term if you devote a lot of attention to improving how the business works and increasing its capacity.Spending a lot of time working on the business, makes it grow in the long term. Business growth is sustainable and things just keep on getting better. If necessary, get other people to work in the business. Working on the business should be your top priority.Failure to work on the business
Include a detailed About Us page.
The About Us page is a good place for new visitors and target traffic to find out who you are, why they should read your content or buy your products, how valuable your site can be, and also general information about your company, web site, or you.
It’s a good idea to include contact information or at least a clear link to your Contact Us page. Keep concise and accurate. People want to read about you but they don’t want a novel. Add important information on this page and point them to other pages for more in depth coverage.
Include a Contact Us page
Visitors (shoppers, target traffic) need an easy way to get in touch. Have a clearly marked link for contact information and include every avenue you receive communication through. Telephone and fax numbers (both local and 800), e-mail addresses, physical addresses, etc. all should appear on this page.
To help navigate further, clearly indicate which contacts go where (i.e. Admin, Tech, Sales, etc.) This will decrease frustration on both ends and allow better communication to flow. You want to show your visitors that you are competent and friendly, being easy to contact is one of the best ways to accomplish this goal.
Add a News, Press Release, Blog, and/or Articles Page
These pages inform customers of current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising!
As a bonus, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines (well, there’s obviously more to it than just content). Each time a search engine spider crawls your site and find new content it ups your chances of ranking higher in the organic search listings. More free advertising!
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blue
The world of customer service is rapidly changing. Thirty years ago, telephones and mail services were the norm for most companies. Now, faxes, email and web sites offer more options to customers than they've ever had before. It takes a dedicated team to keep loyal customers coming back and new clients coming in.Customer Service is about that ultimate contact between people. It's about a potential or existing customer/client walking away with the intent of buying your product either for the first time or again. Employees make countless decisions every day that directly or indirectly affect customers and strengthen or weaken your company's reputation and bottom line.Forging lasting relationships with customers leads to long-term loyalty and referrals. The bottom line is that excellent customer service ma
It’s a good idea to include contact information or at least a clear link to your Contact Us page. Keep concise and accurate. People want to read about you but they don’t want a novel. Add important information on this page and point them to other pages for more in depth coverage.
Include a Contact Us page
Visitors (shoppers, target traffic) need an easy way to get in touch. Have a clearly marked link for contact information and include every avenue you receive communication through. Telephone and fax numbers (both local and 800), e-mail addresses, physical addresses, etc. all should appear on this page.
To help navigate further, clearly indicate which contacts go where (i.e. Admin, Tech, Sales, etc.) This will decrease frustration on both ends and allow better communication to flow. You want to show your visitors that you are competent and friendly, being easy to contact is one of the best ways to accomplish this goal.
Add a News, Press Release, Blog, and/or Articles Page
These pages inform customers of current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising!
As a bonus, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines (well, there’s obviously more to it than just content). Each time a search engine spider crawls your site and find new content it ups your chances of ranking higher in the organic search listings. More free advertising!
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blu
Online paid surveys are close friends of instant noodles. What a joke! But on hindsight, this is not entirely untrue. You see, online paid surveys can be completed in a matter of minutes just like instant noodles. And taking both can be an enjoyable and heartening experience. Market research or online survey companies have been conducting surveys by mail for umpteen years for now. Even small-time companies have done it with their do-it-yourself (DIY) marketing survey campaigns. Though they do gather a large database of useful, detailed marketing data about their customers and competition, it often took months of survey taking and organization of data into meaningful results.Businesses now need to maneuver at such breakneck speeds that they cannot wait for slow mail results. More are therefore turning to market research companies that con
To help navigate further, clearly indicate which contacts go where (i.e. Admin, Tech, Sales, etc.) This will decrease frustration on both ends and allow better communication to flow. You want to show your visitors that you are competent and friendly, being easy to contact is one of the best ways to accomplish this goal.
Add a News, Press Release, Blog, and/or Articles Page
These pages inform customers of current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising!
As a bonus, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines (well, there’s obviously more to it than just content). Each time a search engine spider crawls your site and find new content it ups your chances of ranking higher in the organic search listings. More free advertising!
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blu
Generally when a business gets a complaint, only one, they can look the other way unless it is a very large client. Yet when they get two about the same perceived problem, then the businessperson ought to stop and consider the source of both complaints. Why is that you say; two complaints is not a lot really? True enough indeed, let me tell you why two complaints might actually be 40-60 complaints instead of the two that you actually heard about.You see regarding the "only 2nd person to ever complain theory” that is somewhat irrelevant as I am sure you as a businessperson have thought of this issue yourself at one time. After all it is your business and you probably know most everything going on in it, right? Well you see then that makes three.I am sure you have heard from business books and have listen to on Cassette Tapes of Mot
Add a News, Press Release, Blog, and/or Articles Page
These pages inform customers of current events, products, endorsements, and other company happenings all in one place. Make sure to maintain these pages with fresh content that is reader friendly so your target traffic is more likely to come back, bookmark your page, and they may even provide word-of-mouth advertising. Free advertising!
As a bonus, search engines love these types of pages. New, fresh, relevant content is the stuff of search engines (well, there’s obviously more to it than just content). Each time a search engine spider crawls your site and find new content it ups your chances of ranking higher in the organic search listings. More free advertising!
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blu
Every website owner has a somewhat unhealthy obsession with driving more traffic to their site. We all want more traffic, if for nothing else to be able to brag to others how many unique visitors we've received. Competition among web owners aside, actually doing something with that traffic is equally as important as getting it. Yet for some reason, most site owners make the mistake of focusing most of their time on getting more traffic and rarely, if ever, focus on improving their conversion rate.What is a conversion?A conversion happens whenever a visitor to your site performs a desired action. It might be purchasing a product, signing up for a newsletter, signing up for an account, or even clicking on an advertisement (although I'd advise against making the goal of your site to have someone click away from it). One w
A Relevant Page Title
As uninteresting as this may sound your page title holds a lot of weight. If you’re unfamiliar with a page title it is the name appearing in the blue bar across the top of the page. If your says something like “Untitled Document” I’m talking to you.
Page titles should be different for every page in your site. They should clearly and accurately describe your page, and you should try to use keywords in the page title.
Search engines display the title of your page on SERPs. The catchier and more accurate your title the better the chance you’ll hit target traffic.
A Relevant Page Name
Again, not so interesting as flashy designs or up-to-the-minute content, but it’s a necessity to get your target traffic to your page to see or read the goods.
It’s better to have straightforward page name showing in the URL than names with ? or other symbols and numbers. For example, a search engine will go to www.yourdomain.com/about us.htm it will only go to the ? in www.yourdomain.com/aboutus?094837 . You want search engines to find your pages. You also want humans to be able to read your names. Keep it simple and clean.
Good Grammar, Correct Spelling, Complete Thoughts, Sentence Structure
Everything you were supposed to learn in grade school, use it now. Not only should your site have relevant content – the more the better – people should be able to read your content. Choppy or runon sentences that seem to go nowhere cannot provide the type of readership concise, correct sentences can.
Misspellings, wrong word usage, bad grammar are all distractions. You do not want to distract your readers, you want to captivate them. Slang and derogatory language also distracts. If your site is a business site avoid slang and offensive language all together – unless that’s your selling point. Jargon is different, just don’t confuse readers more than necessary.
If you aren’t in command of grammar, punctuation, sentence structure, etc. or if you’d rather focus your efforts elsewhere, that’s fine. It’s a good idea to b
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