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Save Money By Standardising Ink Cartridge Models Use Across The Office site immediately.There are a vast array of printers on the market and an even greater array of ink cartridges. As printer manufacturers bring out a new printer they are just as likely to bring out new ink cartridges to go with them.This can cause problems for businesses to keep track of office running costs as there can be a considerable difference in the costs of various ink cartridges on the market.With five or six different printers in an office and maybe as many as fifteen different ink cartridges it can be difficult to take advantage of economies of scale in the cartridge ink field.When a company does buy in bulk they can find themselves left with a number of unused ink cartridges because they have had to change their printer and the new printer ink is different from the old.Traditionally people buying printers have not given much consideration to the quality longevity or cost of the ink cartridges. However the consumer is becoming cannier in this regard and is not only considering the ink cartridge cost but also considering the advantages of standardising the ink cartridges across the entire office or organisation.If you are considering standardising the printer ink throughout your organisation here are a few pointers to help.Changing all your printers overnight is neither practical Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with the least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, the number of visitors leaving your site can reach as high as 50%! When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near the top of the page. Other links, which are secondary in importance for the visitor should be placed nearer the bottom of the page. 5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve the customer. - Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display the testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows the real value of what you offer. The better the comments from customers, the better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of the best testimonials and place them on your homepage. - Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down the answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to What Is Social Bookmarking And How Can It Help Me? Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your products or subscribe to your newsletter. This will ensure that you are not wasting the time and money you spent attracting visitors to your website. It does not pay to drive large amounts of traffic to your website and have 99% of them leave due to poor content and navigation.You've probably heard a lot about social bookmarking of late. It is one of the newest rages on the Internet. If you're like most people, you probably have no idea what this phenomenon is. Is it the newest thing since sliced bread? Will it really make you rich overnight? Is it something that everybody is doing but nobody really knows what to do with it? Is it even worth doing at all? Well, hopefully, after reading this article you'll have a pretty good idea of what social bookmarking is and how it can help you.Lot of questions asked in the above paragraph. To answer them all would take a book. So let's start with the simple questions first. What is social bookmarking? In its simplest form, social bookmarking is the practice of going to specially designated sites and telling others about some of your favorite sites to go to and then leaving them the URL so that they can check it out. However, in practice, things aren't this easy.Most social bookmarking sites have very strict guidelines about posting links. Some will only allow you to post a link to your site if you post X number of links to other sites. Some won't let you post links to your site at all and some just don't care what you do. So you have to carefully read the terms of service of each site because they will all be different.As to t When designing your website, it is important that you switch from your own profit-oriented perspective to the prospective customers’ perspective. First place yourself in your customers’ shoes. After which, you should take some time to sit down and plan how your website should look like. Below I will describe the factors that contribute to a successful sales-optimized website for a Drop Ship business. 1) The critical components of your homepage. - Your title tag. It should describe your website effectively and concisely. For search engine optimization purposes, it is necessary to include your main keywords in your title, without it being unnecessarily long. For example, a good title would be ‘Renaissance Oil Paintings ? Abstract Oil Paintings’. - Your headline. Being one of the first few elements of your homepage that captures the attention of the visitor, it should clearly and concisely state what benefit your website can offer to the visitor. For example, your headline can tell your visitors how to earn extra income, how to lead a healthier lifestyle or how to save them time or money. In short, it should offer a solution to their problems, or address their needs. The headline should be placed strategically right at the top center of the page. You can also use the italics or bold functions to draw attention to your headline. Internet surfers are not known for their patience. That is why it is crucial to capture their attention during the first few seconds of their stay at your website. Your headline plays the most important role, as it is usually the first thing that visitors see. Research has shown that you have about ten seconds to fully capture the attention of the visitors and compel them to read on, before they leave your site. - Your content body. In your main body of your homepage, you have to describe in further detail the benefits your website or your products can offer to your visitors. Note that you provide the benefits, and not the features of the products you are selling. This is the basis of effective marketing: you tell the customers what is in it for them. You must also give strong directions to action in your content body and tell them the steps they need to take in order to benefit most from your website. For example, you can include links like ‘Click here now to discover why our oil paintings are among the best in Europe’, or ‘Sign up for our free newsletter now to get the latest tips and guides on good gardening practices.’ Note that you have to be concise in your content body so that you can include the most attractive benefits near the top of the homepage, without the visitor having to scroll down. - Your opt-in offer. Ask for your visitors’ names and email addresses in your opt-in offer box. Email marketing is central to the success of your Drop Ship business. First-time visitors who leave your website without buying anything have a chance of signing up for your free newsletter. This allows you to keep in contact with them and send them promotions in future, and your effort and money in attracting them to your website would not be wasted. This feature should be placed somewhere near the top left or top right of your homepage because of its importance. 2) Professional look/atmosphere. Your website must not be full of graphics, banners or flashing advertisements. These only serve to distract your visitors from your main product offers. You should avoid flash animation as well. When formatting your text, use only a single type of font like Times New Roman, and two different colors at most. Page backgrounds should preferably be white or plain, and not be patterned or fanciful. Another important factor to keep in mind is to minimize the time that your webpage takes to load. Since visitors are normally very impatient, they are likely to leave if a page is slow to load, hence the need to exclude large graphics or animation which slow down your loading speed. 3) Good content. Most online retailers sell products in a niche they have expertise in or which they are passionate about. For visitors to be convinced of your authority in the niche, you need to establish yourself as an expert in that area by providing useful, reliable content. Customers tend to trust retailers with strong background knowledge as they can recommend the best products for the customers’ needs, or answer any queries well. Fly-by-night businesses, on the other hand, are just out to make money, and normally do not have the necessary expertise to earn the trust of customers. It is thus critical that you make a consistent effort to update your website regularly with the latest tips, resources or articles to serve your visitors well. At least even if visitors do not buy from your website on their first visit, they would continuously return to your website for useful information. After a period of time, when you have earned their trust, they would feel more compelled to buy your products. This form of marketing, which develops an online community, is a very cost-effective method as it costs next to nothing to supply the necessary information. You can find free articles for reprint at: http://www.ezinearticles.com, http://www.ideamarketers.com, http://www.goarticles.com, http://www.freesticky.com, http://www.amazines.com. If you would like to create a forum on your website, you can use this free forum software at http://www.phpbb.com. It is very easy to set up and only requires you to create a database with your web host, with some customization. Of course, you can also go for the option of writing your own content on your website. When writing your content, remember to include your keywords evenly throughout the content for search engine optimization purposes. 4) Good navigation. This is another strong determinant of the success of your website. For a website to look ‘professional’, it has to be well organized into categories, and the pages must be linked to each other and to the homepage. Your navigation bars must be placed consistently at the same area on every page of your website. Navigation bars are most commonly placed on the left hand side of the page or at the top of the page. If you have numerous different categories on your navigation, it makes sense to place them on the left of the page. However, if you have only about five to seven options, you can place your navigation bars at the top of the page. Use text links for your webpages on your navigation bars instead of graphic links. One factor that search engines like Google use to determine the relevance of your webpages is by the inclusion of keywords in the text links to that page. It is also crucial that you name your navigation accurately and descriptively. Visitors would instantly know which link to click on to find what they want. If your website is cluttered with many obscure links, visitors would feel lost and leave your site immediately. Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with the least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, the number of visitors leaving your site can reach as high as 50%! When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near the top of the page. Other links, which are secondary in importance for the visitor should be placed nearer the bottom of the page. 5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve the customer. - Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display the testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows the real value of what you offer. The better the comments from customers, the better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of the best testimonials and place them on your homepage. - Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down the answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to Make Money Online Work At Home Opportunity ion to your headline.If you are looking to start a home business or trying to make your home business more successful, there are tons of information and resources available that can help.Many entrepreneurs turn to home business resources when they hit a snag or don’t know how to capitalize on an idea. There are many ways to learn from others, some great home business resources are the SBA, internet forums and small business magazines.The SBA or Small Business Association has been helping small business realize their true potential for decades. Many people that work or volunteer at the SBA are executive or have a business background and can give you great tips on how to grow your business or problem solve. You can also find plenty of other small business owners at the SBA and talking to other entrepreneurs can also lead to new knowledge and brainstorming to solving problems.If you can’t make it to the SBA, check out the internet. There are lots of great resources on the internet including home business forums. Forums are like bulletin boards where people congregate to discuss a specific topic. You can easily post questions, opinions or answer questions from others. There are usually many different kinds of discussions going on in the many home business forums on the web.Another great place to find ho Internet surfers are not known for their patience. That is why it is crucial to capture their attention during the first few seconds of their stay at your website. Your headline plays the most important role, as it is usually the first thing that visitors see. Research has shown that you have about ten seconds to fully capture the attention of the visitors and compel them to read on, before they leave your site. - Your content body. In your main body of your homepage, you have to describe in further detail the benefits your website or your products can offer to your visitors. Note that you provide the benefits, and not the features of the products you are selling. This is the basis of effective marketing: you tell the customers what is in it for them. You must also give strong directions to action in your content body and tell them the steps they need to take in order to benefit most from your website. For example, you can include links like ‘Click here now to discover why our oil paintings are among the best in Europe’, or ‘Sign up for our free newsletter now to get the latest tips and guides on good gardening practices.’ Note that you have to be concise in your content body so that you can include the most attractive benefits near the top of the homepage, without the visitor having to scroll down. - Your opt-in offer. Ask for your visitors’ names and email addresses in your opt-in offer box. Email marketing is central to the success of your Drop Ship business. First-time visitors who leave your website without buying anything have a chance of signing up for your free newsletter. This allows you to keep in contact with them and send them promotions in future, and your effort and money in attracting them to your website would not be wasted. This feature should be placed somewhere near the top left or top right of your homepage because of its importance. 2) Professional look/atmosphere. Your website must not be full of graphics, banners or flashing advertisements. These only serve to distract your visitors from your main product offers. You should avoid flash animation as well. When formatting your text, use only a single type of font like Times New Roman, and two different colors at most. Page backgrounds should preferably be white or plain, and not be patterned or fanciful. Another important factor to keep in mind is to minimize the time that your webpage takes to load. Since visitors are normally very impatient, they are likely to leave if a page is slow to load, hence the need to exclude large graphics or animation which slow down your loading speed. 3) Good content. Most online retailers sell products in a niche they have expertise in or which they are passionate about. For visitors to be convinced of your authority in the niche, you need to establish yourself as an expert in that area by providing useful, reliable content. Customers tend to trust retailers with strong background knowledge as they can recommend the best products for the customers’ needs, or answer any queries well. Fly-by-night businesses, on the other hand, are just out to make money, and normally do not have the necessary expertise to earn the trust of customers. It is thus critical that you make a consistent effort to update your website regularly with the latest tips, resources or articles to serve your visitors well. At least even if visitors do not buy from your website on their first visit, they would continuously return to your website for useful information. After a period of time, when you have earned their trust, they would feel more compelled to buy your products. This form of marketing, which develops an online community, is a very cost-effective method as it costs next to nothing to supply the necessary information. You can find free articles for reprint at: http://www.ezinearticles.com, http://www.ideamarketers.com, http://www.goarticles.com, http://www.freesticky.com, http://www.amazines.com. If you would like to create a forum on your website, you can use this free forum software at http://www.phpbb.com. It is very easy to set up and only requires you to create a database with your web host, with some customization. Of course, you can also go for the option of writing your own content on your website. When writing your content, remember to include your keywords evenly throughout the content for search engine optimization purposes. 4) Good navigation. This is another strong determinant of the success of your website. For a website to look ‘professional’, it has to be well organized into categories, and the pages must be linked to each other and to the homepage. Your navigation bars must be placed consistently at the same area on every page of your website. Navigation bars are most commonly placed on the left hand side of the page or at the top of the page. If you have numerous different categories on your navigation, it makes sense to place them on the left of the page. However, if you have only about five to seven options, you can place your navigation bars at the top of the page. Use text links for your webpages on your navigation bars instead of graphic links. One factor that search engines like Google use to determine the relevance of your webpages is by the inclusion of keywords in the text links to that page. It is also crucial that you name your navigation accurately and descriptively. Visitors would instantly know which link to click on to find what they want. If your website is cluttered with many obscure links, visitors would feel lost and leave your site immediately. Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with the least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, the number of visitors leaving your site can reach as high as 50%! When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near the top of the page. Other links, which are secondary in importance for the visitor should be placed nearer the bottom of the page. 5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve the customer. - Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display the testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows the real value of what you offer. The better the comments from customers, the better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of the best testimonials and place them on your homepage. - Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down the answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to Managing Teams: Who is in Their Right Mind? of your homepage because of its importance.Thinking style is a primary factor in communicating, information processing, judgement, problem solving and interaction with others. An individual's thinking preference has far reaching influence over leadership, decision making, relationship building, negotiating and influencing.Understanding our own thinking style preference and that of people and teams that we work with is important because it allows us take advantage of the strengths we each bring to team environments.Research by the 1981 Nobel Prize for Medicine winner, Roger Sperry and other researchers notably Ned Hermann and Kobus Neethling, who built on that work, identified that the brain has four thinking styles. The thinking styles are labelled by the quadrant of the brain that controls the thinking style. That is, left cerebral quadrant, right cerebral quadrant, left limbic quadrant and right limbic quadrant.Left cerebral quadrant thinking style is characterised by a liking for working with facts, dealing with facts in a precise and exact way, looking at problems in a logical and rational way, interested in technical aspects and seeing performance as important.Right cerebral quadrant thinking style is characterised by seeing the whole picture and not detail, liking change and trying new things, enjoying being busy with sev 2) Professional look/atmosphere. Your website must not be full of graphics, banners or flashing advertisements. These only serve to distract your visitors from your main product offers. You should avoid flash animation as well. When formatting your text, use only a single type of font like Times New Roman, and two different colors at most. Page backgrounds should preferably be white or plain, and not be patterned or fanciful. Another important factor to keep in mind is to minimize the time that your webpage takes to load. Since visitors are normally very impatient, they are likely to leave if a page is slow to load, hence the need to exclude large graphics or animation which slow down your loading speed. 3) Good content. Most online retailers sell products in a niche they have expertise in or which they are passionate about. For visitors to be convinced of your authority in the niche, you need to establish yourself as an expert in that area by providing useful, reliable content. Customers tend to trust retailers with strong background knowledge as they can recommend the best products for the customers’ needs, or answer any queries well. Fly-by-night businesses, on the other hand, are just out to make money, and normally do not have the necessary expertise to earn the trust of customers. It is thus critical that you make a consistent effort to update your website regularly with the latest tips, resources or articles to serve your visitors well. At least even if visitors do not buy from your website on their first visit, they would continuously return to your website for useful information. After a period of time, when you have earned their trust, they would feel more compelled to buy your products. This form of marketing, which develops an online community, is a very cost-effective method as it costs next to nothing to supply the necessary information. You can find free articles for reprint at: http://www.ezinearticles.com, http://www.ideamarketers.com, http://www.goarticles.com, http://www.freesticky.com, http://www.amazines.com. If you would like to create a forum on your website, you can use this free forum software at http://www.phpbb.com. It is very easy to set up and only requires you to create a database with your web host, with some customization. Of course, you can also go for the option of writing your own content on your website. When writing your content, remember to include your keywords evenly throughout the content for search engine optimization purposes. 4) Good navigation. This is another strong determinant of the success of your website. For a website to look ‘professional’, it has to be well organized into categories, and the pages must be linked to each other and to the homepage. Your navigation bars must be placed consistently at the same area on every page of your website. Navigation bars are most commonly placed on the left hand side of the page or at the top of the page. If you have numerous different categories on your navigation, it makes sense to place them on the left of the page. However, if you have only about five to seven options, you can place your navigation bars at the top of the page. Use text links for your webpages on your navigation bars instead of graphic links. One factor that search engines like Google use to determine the relevance of your webpages is by the inclusion of keywords in the text links to that page. It is also crucial that you name your navigation accurately and descriptively. Visitors would instantly know which link to click on to find what they want. If your website is cluttered with many obscure links, visitors would feel lost and leave your site immediately. Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with the least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, the number of visitors leaving your site can reach as high as 50%! When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near the top of the page. Other links, which are secondary in importance for the visitor should be placed nearer the bottom of the page. 5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve the customer. - Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display the testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows the real value of what you offer. The better the comments from customers, the better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of the best testimonials and place them on your homepage. - Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down the answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to Have You Planned For Greater Success s it costs next to nothing to supply the necessary information.The typical day in the life of an elite advisor may be chock-full of appointments with clients, strategic alliance partners, staff members and speaking engagements with your target groups. With so many things to do and such little time to get them accomplished, advisors often overlook business-building measures like prompt referral follow-ups and maintenance tasks like contacting clients for birthdays and anniversaries.Leading advisors are spending less than 2% of their time prospecting, according to Advisor Impact, a leading research firm. So how do you handle the need to fight off the competition, find new affluent clients and balance an overcrowded schedule?The answer doesn’t involve being cloned or increasing your staff, but adding action plans into your daily routine. Yes, action plans! Our military is considered the most elite in the world because of their deliberate and consistent planning for the inevitable. Adding trackable action plans for new clients, seminar registration, age 70 ? and many more items can help you manage all of your tasks and most importantly, they give you more time for prospecting, converting leads to clients and keeping current clients satisfied.To help you infuse action plans into your practice, here are three simple steps that you can implement today! You can find free articles for reprint at: http://www.ezinearticles.com, http://www.ideamarketers.com, http://www.goarticles.com, http://www.freesticky.com, http://www.amazines.com. If you would like to create a forum on your website, you can use this free forum software at http://www.phpbb.com. It is very easy to set up and only requires you to create a database with your web host, with some customization. Of course, you can also go for the option of writing your own content on your website. When writing your content, remember to include your keywords evenly throughout the content for search engine optimization purposes. 4) Good navigation. This is another strong determinant of the success of your website. For a website to look ‘professional’, it has to be well organized into categories, and the pages must be linked to each other and to the homepage. Your navigation bars must be placed consistently at the same area on every page of your website. Navigation bars are most commonly placed on the left hand side of the page or at the top of the page. If you have numerous different categories on your navigation, it makes sense to place them on the left of the page. However, if you have only about five to seven options, you can place your navigation bars at the top of the page. Use text links for your webpages on your navigation bars instead of graphic links. One factor that search engines like Google use to determine the relevance of your webpages is by the inclusion of keywords in the text links to that page. It is also crucial that you name your navigation accurately and descriptively. Visitors would instantly know which link to click on to find what they want. If your website is cluttered with many obscure links, visitors would feel lost and leave your site immediately. Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with the least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, the number of visitors leaving your site can reach as high as 50%! When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near the top of the page. Other links, which are secondary in importance for the visitor should be placed nearer the bottom of the page. 5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve the customer. - Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display the testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows the real value of what you offer. The better the comments from customers, the better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of the best testimonials and place them on your homepage. - Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down the answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to 9 Smart Ways to Cut Marketing Costs And Get Results site immediately.1. The spray and pray marketing doesn’t work. Don’t deliver your mass marketing message to everybody you think needs your service. Newspaper or TV commercials are the most expensive type of marketing you can use to deliver your marketing message You’re using media time and space to explain how you can help a person solve his problems. I suggest you use the media to offer your message instead of delivering your message, so when interested prospects call your office, send them your information packet by mail. This allows you to deliver much more information to the person who is interested and gives you the person’s name and address to add to your mailing list.2. It’s a waste of money to spend money on colorful brochures. They’re expensive and, in most cases, not necessary. The only time you need colorful brochure is when you’re marketing something colorful, such as art or gemstones. And even then, you can often find alternatives that are less expensive than brochures, such as photographs. If you want a colorful flowers to impress your prospects, your clients or yourself, that’s fine. But don’t expect it to be a cost effective part of your marketing program.3. Institutional ads don’t work. A lot of people are using institutional ads to market their business without generating measurable results. How do Organize your content well so that your visitors can navigate your site easily. They should be able to find what they want with the least number of clicks possible. Research has shown that for any extra click that visitors have to take to reach their goal, the number of visitors leaving your site can reach as high as 50%! When deciding what to include in your navigation bar, first place yourself in your customers’ shoes. Think about what they would be most interested in when they visit your site, and place these links near the top of the page. Other links, which are secondary in importance for the visitor should be placed nearer the bottom of the page. 5) The standard pages. Like every other online business, your Drop Ship business website should also include some important pages that serve the customer. - Testimonials. This page is considered as a ‘must-have’ for many online businesses. When you display the testimonials of other customers on your website, your credibility is established. Testimonials are like votes or ratings for your business that shows the real value of what you offer. The better the comments from customers, the better your website would appear to prospective customers. You can choose to place a separate testimonials page, or you can select a few of the best testimonials and place them on your homepage. - Frequently Asked Questions (FAQ). After you have described your benefits in detail, visitors would still have several queries about your products. It is thus useful to create an FAQ page to write down the answers to what your customers are most likely to ask. When visitors have questions, they can simply visit your FAQ page, instead of sending you their queries by email. This saves you a lot of trouble for answering individual emails. Remember that most customers are not willing to make purchases when their doubts are still unanswered. - Contact Us. Having this page boosts your reliability as a business. Remember to include your email address, mailing address and telephone numbers on this page. - About Us. Describe what your team and your business aims to do. - Privacy Policy. Customers value their privacy highly on the internet. When they submit their personal information like email address or mailing address on your website, fears about privacy may arise. You thus need to include a privacy policy to reassure your customers that their personal information will not be abused or given to any other third party. Remember to place links to your privacy policy on your order pages and also your opt-in offers. HTML editors like Macromedia Dreamweaver are useful for those unfamiliar with HTML. Dreamweaver can be found at: http://www.macromedia.com/dreamweaver. In conclusion, whether or not your website generates sales determines heavily on the design and navigation ease. You should definitely spend more time planning on your web design and navigation well before plunging into constructing it. *You are welcome to reprint this article as long as you include the Author’s resource box with the article.
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