8. Using JavaScript / Frames / Flash

• JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

• Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames
  The Business Oscars: Best Actor or Best Director
  In the glamour world of running your own business consultancy you may think that the glory prize is best actor. In fact the real success goes to best director and here’s why.Firstly, independent business consultants (IBC) have often worked for medium to large organisations in which they held functional roles for example, HR manager, marketing director or IT project manager, which contributed to the bigger picture of their organisation.They then decide that they want to have more of a say and set up their own business, offering consultancy in the
  1. Web site File Structure / File Naming

  • Most search engines do not recognize beyond two directory levels.

  • Make sure to name your files and directories with keywords.

  • Don’t separate keywords using the underscore instead use hyphens.

  • File names should be not too long.

  2. Load Time

  • If a page doesn't load in 8 seconds, Web site will lose 1/3 of the visitors.

  • Images and Graphics -Image optimization will help to improve the load time. Images can be optimized using the “GIFBOT” image optimization tool (http://www.netmechanic.com/accelerate.htm)

  3. Browser Compatibility / Screen Resolutions

  • Make sure the all the web pages are compatible with the latest versions of Internet explore and Netscape. (Eg: IE 4.0 and above, Netscape 4.7 and above)

  • Screen resolution is very important. Compatibility in 800 and 1024 resolution is a must.

  4. Site Map

  • A very important page on a web site.

  • Search Engine spider’s prefers Site maps.

  • Name the Site Map page-using hyphen (site-map.html).

  • Make sure the site map has links to every page of the web site.

  • Use key words on the anchor.

  • Try to describe the links with two or three lines.

  • Give a link o the site map from all the pages of the site.

  • Keep the site map simple with no or few images.

  5. HTML Validation

  • Make sure the coding is done according to the W3C standards. (http://validator.w3.org)

  • Search engines are constantly rewarding web sites that utilize clean and validated HTML.

  • Validate the HTML coding using the “CSE HTML Validator” before the site goes live. (http://www.htmlvalidator.com/)

  6. Custom 404 Error Page

  • Through the custom 404 error page, make it easy for the users to find where they want to go.

  • Use HTML links and include a search box.

  • For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.plinko.net/404/). The site also features many examples of custom 404 pages.

  7. Cascading Style Sheets (CSS)

  • Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.

  • CSS decreases download time. Style sheets alone don’t matter to the search engines.

  8. Using JavaScript / Frames / Flash

  • JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

  • Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames i
    Getting Back To SEO Basics
    Do a search on Google for 'search engine optimization company' and you'll get about 5 million results. Many of the lower results won't be there next month. The competitiveness of the SEO industry can eat up companies in a heartbeat if they don't stay on top of the most effective methods. The companies that don't survive have usually fallen into the trap of using unethical SEO techniques, such as keyword stuffing, spamming search engines with repeat submissions, doorway pages, and other suspect methods in a desperate attempt to get any edge they ca
    " target="_new">http://www.netmechanic.com/accelerate.htm)

  3. Browser Compatibility / Screen Resolutions

  • Make sure the all the web pages are compatible with the latest versions of Internet explore and Netscape. (Eg: IE 4.0 and above, Netscape 4.7 and above)

  • Screen resolution is very important. Compatibility in 800 and 1024 resolution is a must.

  4. Site Map

  • A very important page on a web site.

  • Search Engine spider’s prefers Site maps.

  • Name the Site Map page-using hyphen (site-map.html).

  • Make sure the site map has links to every page of the web site.

  • Use key words on the anchor.

  • Try to describe the links with two or three lines.

  • Give a link o the site map from all the pages of the site.

  • Keep the site map simple with no or few images.

  5. HTML Validation

  • Make sure the coding is done according to the W3C standards. (http://validator.w3.org)

  • Search engines are constantly rewarding web sites that utilize clean and validated HTML.

  • Validate the HTML coding using the “CSE HTML Validator” before the site goes live. (http://www.htmlvalidator.com/)

  6. Custom 404 Error Page

  • Through the custom 404 error page, make it easy for the users to find where they want to go.

  • Use HTML links and include a search box.

  • For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.plinko.net/404/). The site also features many examples of custom 404 pages.

  7. Cascading Style Sheets (CSS)

  • Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.

  • CSS decreases download time. Style sheets alone don’t matter to the search engines.

  8. Using JavaScript / Frames / Flash

  • JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

  • Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames
    Marketing Crash Course: How Response Rates Impact Campaign Costs and Profits
    When it comes to advertising and marketing your products and services, common sense dictates that the higher the response rate, the better. But just knowing that is not enough. It’s important to understand exactly how each additional response can affect your marketing costs and profits. The better your understanding of the potential value of each additional response, the more effort you’ll invest into increasing your response rate over time.Increasing your response rate can increase your net profit in one of two ways. You can either:1. Maintain
    y page of the web site.

  • Use key words on the anchor.

  • Try to describe the links with two or three lines.

  • Give a link o the site map from all the pages of the site.

  • Keep the site map simple with no or few images.

  5. HTML Validation

  • Make sure the coding is done according to the W3C standards. (http://validator.w3.org)

  • Search engines are constantly rewarding web sites that utilize clean and validated HTML.

  • Validate the HTML coding using the “CSE HTML Validator” before the site goes live. (http://www.htmlvalidator.com/)

  6. Custom 404 Error Page

  • Through the custom 404 error page, make it easy for the users to find where they want to go.

  • Use HTML links and include a search box.

  • For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.plinko.net/404/). The site also features many examples of custom 404 pages.

  7. Cascading Style Sheets (CSS)

  • Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.

  • CSS decreases download time. Style sheets alone don’t matter to the search engines.

  8. Using JavaScript / Frames / Flash

  • JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

  • Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames
    Top 10 Reasons Why EBay Auctions Fail
    Is your ebay auction not attracting any bidders? Do you find it difficult to sell your items with so many competitors. Then you need to take a look at the list below of the top 10 reasons why auctions fail.1. High Starting PriceMany ebay buyers are looking for a good deal on ebay. If you fixed your price too high, you are probably scaring them away. They will not even look at your auction. Try to lower your starting bid each time the auction fails.2. Ebay Buyers Can't Find YouWith millions of listings on ebay with thousands added e
    tp://www.htmlvalidator.com/" target="_new">http://www.htmlvalidator.com/)

  6. Custom 404 Error Page

  • Through the custom 404 error page, make it easy for the users to find where they want to go.

  • Use HTML links and include a search box.

  • For information on how to create custom 404 pages for every type of server, visit the 404 Research Lab (http://www.plinko.net/404/). The site also features many examples of custom 404 pages.

  7. Cascading Style Sheets (CSS)

  • Cascading Style allows Webmasters to control Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.

  • CSS decreases download time. Style sheets alone don’t matter to the search engines.

  8. Using JavaScript / Frames / Flash

  • JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

  • Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames
    The Importance of Backing up Your Website
    So often we take the time and attention to back up our computer's hard drive, but don't even think about backing up our websites. The fact that our site is out there in the WWW gives us a false sense of security that since it's 'out there' it can never have a problem. It's time to start thinking (and doing) about things differently when it comes to website backups. Here are some examples of what can happen if you don't back up your website, and many of these actually happened.1. By accident you have deleted or 'pruned' the wrong section of your mes
    trol Web page design parameters, such as margins, font/typeface appearance, link appearance, colors, and placement.

  • CSS decreases download time. Style sheets alone don’t matter to the search engines.

  8. Using JavaScript / Frames / Flash

  • JavaScript - JavaScript is not search engine friendly and not important to the engines, so move it to a separate .js file.

  • Frames – Try to avoid using frames. In a situation of using frame make sure to use the Tag. Frames must be navigational within the frames. Include an option to use the site with or without frames. And, use JavaScript to keep frames intact.

  • Flash – Search Engine spiders cant read the flash (Except Fast.com). Anyway Flash can be used for demos and presentations.

  • Layers – It is recommended not use layers.

  9. Font Styles and Colors

  • Font Styles – It is important to use the font styles compatible with the browsers.

  • Colors – Web Safe Colors A few years ago, when most computers supported only 256 different colors, a list of 216 Web Safe Colors was suggested as a Web standard. The reason for this was that Microsoft and Mac operating system used 40 different "reserved" fixed system colors (about 20 each).

    For more information Please visit

    http://www.w3schools.com/html/html_colors.asp

    http://www.webdevelopersjournal.com/articles/websafe1/websafe_colors.html

  10.Title / Meta Key Words / ALT tags

  • Title / Meta Key Words – Title and Meta key words play an important role search engine optimization.

  • ALT Tags – It is important to have an Alt tag to each and every image.