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Suggest You - Color Psychology in Marketing
Have you always wanted to be an author? Whether it be publishing a full on novel, your autobiography, or a how-to manual, you can do it very easily with very little cost to you.One of the easiest ways to publish your book is by creating an ebook. Ebooks are usually 20 - 40 pages long, however, you can make it as many pages as you want. There are no hard rules for creatin
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK i
How good are you at standing up for yourself?Do you run the other way when done an injustice or when someone steps on your proverbial toes?How do you react?Now’s the time to speak up and stand your ground! If you’ve never done this, you need to master this skill.How many of you watched the “The Apprentice?” While the show is not the ultimate mirr
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is
Some interesting survey statistics have shown how many people are unhappy at work. This has prompted me to return to an old theme. Under the title mid-life crisis the statistics revealed that of those over age 40 who were surveyed the fear of failure was what kept them unhappy.25% said they would not move from their present job for fear of failure. Yet in the survey 66% sa
Just as you use words to express yourself, colors can be used as an expression as well and are a language all on their own.
The background color of your website, the color of your header, the color of your text, headlines and sub-headlines etc. can all have a psychological impact on your visitors.
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK i
Learning is awkward, uncomfortable, frightening. At least that’s what many adults think. Learning means admitting knowledge gaps, in a strange room, in front of strangers, to an instructor just met. Factor in prior school experiences, mandatory attendance and the dizzying pace of life and it’s a wonder adults learn at all.Fortunately, humor tackles these fears and ov
Here is a list of some of the common colors and what type of psychological emotion they invoke in people:
RED is associated with love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK i
Some of the best ideas for web branding defy logic. For instance, if you were to develop an ecommerce site you might well seek to establish your business name as the primary branding feature. What if your business name is less important than you think?Developing a catchy slogan seems to be an important step in branding? What if your site visitor is mostly interest in what
BLUE is associated with trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN is associated with money, nature, animals, health, healing, life, harmony.
ORANGE is associated with comfort, creativity, celebration, fun, youth, affordability.
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK i
If a link exists, somewhere on the Internet, directing visitors to your site, or to one of your pages - this is a "backlink". It is the opposite of an outgoing link, or a "forward" link, that takes visitors away from your site. We all know about having a link page on our site. These are "forwarding" links. If a site other than your own, had a links page
PURPLE is associated with royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE is associated with innocence, purity, cleanliness, simplicity.
YELLOW is associated with curiosity, playfulness, cheerfulness, amusement. PINK is associated with softness, sweetness, innocence, youthfulness, tenderness.
BROWN is associated with earth, nature, tribal, primitive, simplicity.
GREY is associated with neutralality, indifference, reserved.
BLACK is associated with seriousness, darkness, mystery, secrecy.
You can use the above as a guide when choosing colors for your website. It really boils down to your target audience and what psychological message you want to convey in colors.
Blues and white backgrounds work best for business sites. Maternity sites should consider some pink. Golf or lawn sites sites should consider green. Food sites should consider red, etc.
There are also numerous shades of the same color that you can use too. Here a link that lists 216 colors that work in all browsers:
http://www.geocities.com/webtvbeth/hexchart.html
It also boils down to common sense too. As far as using colors in text, black text on white backgrounds may be dull but it is the most readable and pleasing to the eye.
Yellow text on white background is not only unreadable, but causes eye-strain which will have people leaving your site quickly. Nothing will lose sales faste
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