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Suggest You - Long Copy Sales Letters on the Web: Hype or Not?
5 tips to win over an executive head hunter or management recruiterMany job seekers find themselves overwhelmed with dread at the prospect of hunting down a new career position on their own. That's why many people hope to hang their hats on the connections of executive head hunters to do their hunting for them in their ongoing (never-ending?) quest for the ultimate trophy career.In order to convince a reliable executive head hunter, a job seeker has to plan his attack. A well connected executive recruiter will not take on just any person in a suit. You have to build a solid foundation well in advance of making contact.Just like animal-hunting needs supplies, recruiter hunting requires strategy and supplies, too. Here are five tips to successfully captu
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web als
Working at home has become an excellent business opportunity for many people. Instead of being stuck in a small office with an annoying boss or co-workers, a lot of people have found a way to make money at home. These non-traditional businesses have given individuals the chance to find financial independence and fulfillment in a job they like.The advantages offered by a home business are often the motivation for working at home. Before committing to a business opportunity, it might be a good idea to consider the pros and cons of trying to make money at home.Being Your Own BossOne of the most attractive aspects is being able to be your own boss. You have no one to answer to and can run things the way you feel they should be run. But that makes the responsi
First, let me be clear about what I’m saying here. I’m not talking about long content pages within dozens of other pages on a site. I’m talking about stand-alone pages...a long, direct response sales letter online, often with its own domain name.
Next, let me say this: long copy works, online and offline.
If you can hold someone’s attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader’s attention, people will keep scrolling.
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web also
You don’t work for free. What you do is a valuable service – valuable enough anyways to get paid to do it. So why do you post videos, review restaurants, comment in forums, write articles, and do countless other things on the web for free? Sure, you may enjoy them, but you also may enjoy your job. Regardless, since you are producing something of value, don’t you deserve to be compensated? This article will argue that it is not only rational, but also inevitable, that websites will monetarily reward their users for contributing to their sites.---Almost every web user is also a web contributor. You contribute when you review restaurants on Yelp.com, discuss a particular problem in a forum, or upload a home video to a video sharing site like YouTube. By taking all t
Next, let me say this: long copy works, online and offline.
If you can hold someone’s attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader’s attention, people will keep scrolling.
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web als
Every New Year folks decide that this will be the year they start a small business of their own. Of course most businesses fail due to being undercapitalized. The government with all their rules and regulations and paper work does not make it any easier. Most small business cost double or triple what the would-be entrepreneurs had in mind.In considering 2007 Strategic Small Business Planning a start-up entrepreneur may ask themselves; what do I need to get started? In a recent Case Study such a future small business-person asked basically what should I do first; Get a Website or Develop a Business Plan? They did not have any money to start the business and so they needed an investor and some capital. But they did have enough money to buy a domain name and a website.
Next, let me say this: long copy works, online and offline.
If you can hold someone’s attention with your writing, a long page gives you the space to deliver all the benefits, cover all the features and address a myriad of reader questions and concerns. So long as the letter carries momentum and holds the reader’s attention, people will keep scrolling.
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web als
how can you succeed in making money online with the tools to do the job?You need online marketing tools to succeed in your online business. If you're not treating this like a business, then you don't have much of a chance at succeeding online.Every business uses tools,so why do you think your online business doesn't need tools?Some of the tools you need are domain names, squeeze pages, autoresponders, swipe files, places to advertise, a list, a mentor, a forum that shares valuable information freely, a business plan etc....The list goes on and one and the more experienced you get with making money online, the more you will realize just how crucial these tools are for your business.Most people fail at online marketing because they don't re
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web als
Marketing and communications professionals are constantly looking for creative ways to promote their businesses and organizations. It's a way of life. Where a normal person sees a refrigerator magnet, a marketing specialist sees a chance at continuous visibility. Where a normal person sees a free postcard, a marketing specialist sees potential publicity for his company's new service. Where a normal person sees a collection of pictures and words online and calls it a website, a marketing specialist often does the same thing, and that's a problem.The web is our most powerful, yet most neglected tool in marketing. Very few organizations truly take advantage of its power. Many of my clients become my clients because they need to update their branding. They need a new logo,
And you’ll get a better conversion rate than you would with a shorter page. This is true offline, and on the web also.
However, what I have found is two distinct approaches to the long, online sales letter. Both work, but do so in different ways.
Long copy style #1: Selling with Hype
You probably know the kind of page I mean. Here’s an example of the kind of copy you can expect:
“Income For Life™ is the same program being praised by the true experts as “...a new breakthrough method that will probably lead more people from broke to millionaire status than ‘Think & Grow Rich,’ ‘Rich Dad, Poor Dad,’ and ‘The Science Of Getting Rich’ Combined!””
The copy style is fast, packed with superlatives, thick with unsupported promises and bu
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