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    10 Concerns To Have Before Creating A Members Only Web Site
    1. What will be the title of your members only web site and will it have a subtitle? Will you have a logo, slogan or graphics for your members only site?2. What type of content will you include in your members only web site? ebooks, articles, software, interview transcripts, etc.3. Will your members only web site host a member community? message boards, chat rooms, online classes, online consulting, etc.4. Will you be the only content provider or will there be other providers? Will your ask other members to contribute related content to your member's site?5. How will you allow people to navigate, find
    special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications,

    Promo Black Box - What is it and How Can it Help Me?
    This is a suite of proprietary software and hosted applications designed to assist small and medium sized businesses in enhancing their online presence and visibility. I will outline what I think are prominent aspects to this product and why it's similar to other other products currently available.This package includes a number of business productivity software and hosted applications a business can use to enhance various aspects of their Internet marketing strategy. Some of the applications are innovative and some are simply a remake of standard Internet marketing utilities.Of particular interest to me is one of the innov
    How popular is online shopping? And is there room for improvement? Let’s check out some pros and cons of automated shopping and see.

    Digital carts offer convenience for people around the globe 24 hours a day. Yet an estimated 4 percent of shoppers make purchases, up from 3.5 percent in 2003, reported by DoubleClick, an online marketing company.

    And approximately 30 percent of shopping carts are abandoned, according to recent surveys by BizRate.com, a shopping search engine.

    The main reasons for shopping cart abandonment are*:

    • High shipping prices (72%)

    • Comparison shopping or browsing (61%)

    • Changed mind (56%)

    • Saving items for later purchase (51%)

    • Total cost of items is too high (43%)

    • Checkout process is too long (41%)

    • Checkout requires too much personal information (35%)

    • Site requires registration before purchase (34%)

    • Site is unstable or unreliable (31%)

    • Checkout process is confusing (27%)

    To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.

    TOP TIPS FROM OHIOHELP.NET

    1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.

    2. Don’t have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications, d

    Submission To Search Engine -- A Site Map For The Spider.
    You can submit your site to the search engines in the normal way, that is, submit your domain name or URL. But another way is to present them with a sitemap file. This gives them a much more detailed overall view. Building a site map page is a natural addition to any site. It especially helps in large, maybe not so well designed sites. This helps your users find exactly what they are looking for more easily. You can also present your site map to Google or Yahoo to help them spider your site. There are different formats that they accept, but you can use an xml file called sitemap.xml for Google and a text file called urllist.txt
    purchase (51%)

  • Total cost of items is too high (43%)

  • Checkout process is too long (41%)

  • Checkout requires too much personal information (35%)

  • Site requires registration before purchase (34%)

  • Site is unstable or unreliable (31%)

  • Checkout process is confusing (27%)

    To decrease shopping cart abandonment and increase sales, simple minor improvements in automation can be highly effective. Here are some tips that work best for clients and workers alike of OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with their marketing, public relations and freelance writing services.

    TOP TIPS FROM OHIOHELP.NET

    1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.

    2. Don’t have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications,

    Catapult Your Traffic With These Web Site Add-Ons
    Having a website is great but, if the site doesn't have any traffic, then what good is it really doing for you? Here are some features that you can add to your site to generate more traffic and more stickiness for your site.1. You should add a blog to your website. Blogs are a fast and easy way to add content to your site. Why is that important? Search engines love content. A frequently updated blog will attract the search engine spiders and will get your site indexed quickly. You should try to post blog entries at least a couple of times per day.2. Add a message board to your web site. This helps your site to deve
    HELP.NET

    1. Calculate all handling charges and fees in with your price whenever possible, so that you can offer no-cost shipping. And check for specials like Flat Rate packages with Priority Shipping.

    2. Don’t have people pre-register, fill out lengthy forms, wait for email confirmation, find their password / user ID and figure out how to log in again and continue to fill out more detailed forms and click through a half-dozen pages. Ugh! People want to shop, buy and go. Period.

    3. On EVERY page of your site, shopping cart, receipt and Thank You or other automated reply, list complete contact information. Include a specific person to follow up with, business phone number and postal address (no P.O. Box) and a direct email address like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications,

    10 Amplifying Ways To Turn Up Your Sales Volume
    1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.2. Joint venture with your competition if you can't beat them. You could agree to work together and beat the other competition then share the profits.3. Visit chat rooms were your potential customers would gather. You can lurk and do market research or mention your product to people.4. Make your web site sticky by building a large directory of web sites your visitors would enjoy. It saves them precious time searching for them.5. Start a free-to-join business asso
    dress like diana@ohiohelp.net (i.e. not info@ohiohelp.net). Then if the Internet connection fails, the site goes down or any number of other technical issues occurs, the shopper immediately has concrete information for follow up.

    4. Set your product order numbers at one (1). In other words, when someone clicks a purchase button, have the cart say one (1) item purchased when they preview their cart instead of zero, making them select “1” again.

    5. Include a no-cost gift in the shopping cart, with the receipt or in the Thank You email, especially with large purchases. Let your customers know you appreciate their business. And ask for referrals!

    6. Test special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications,

    Steps To Successful SEO
    Search engine optimization works on the basis of building a website in such a way that a search engine is able to find it quickly. When a surfer goes into a search engine and types in a few keywords into the search box a number of websites appear on the results page. These pages do not appear there by chance. Those who create websites have designed their websites in such a way that their website appears on the search engine. However, it is not enough for the search engine to find the website and list it. It is more important that the website gets a good ranking on the search engine results page. Obviously, it is the first few webs
    special product and package prices with offers on a “Thank You” page or with a “Thank You” email.

    7. Accept multiple payment options when possible; credit cards, faxed and telephone orders, print checks, money orders, echecks and 3rd party solutions like Paypal. Note: many businesses use American Express.

    8. Choose a progressive shopping cart software solution like ProfitAuto at http://presssuccess.com/AutoPilot for a variety of services, pricing packages and options for company growth. ProfitAuto manages not only the cart but also your leads, contacts and shoppers with automated “Thank You” follow up. It also has autoresponders for pre-sale and after-sale communications, digital tracking and delivery solutions, importing / exporting of lists and autoresponder series, electronic coupons, affiliate programs and more.

    NO-COST TRIAL AND INFORMATION

    For a 30-day no-cost trial of ProfitAuto, sign up online at http://presssuccess.com/AutoPilot . And download ebooks with loads of information to help with your business from the “Freebies” section of the OhioHelp.net bookstore at http://www.presssuccess.com/bookstore

    So tweak your checkout process. Make your clients and your company happy. And ring up more sales. To learn more top tips and receive them on a regular basis at no charge in your email, sign up at http://ohiohelp.net today or email diana@ohiohelp.net.

    * From research (Fall, 2001) by Vividence Corporation, specializing in Customer Experience Management (CEM) products and services.

    --

    You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net

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