| Suggest You |
Hubs | Hubbers | Topics | Request |
| #1 in Business | Subscribe Email Print |
|
You are here: Home > Business > Careers Employment > Get A Life, Not Just A Job! |
|
Suggest You - Get A Life, Not Just A Job!
Choosing The Right Professional Coach - 6 Tips live?You and your coach are a partnership focused on you and your success. Coaching isn't a magic wand; it is a lot of hard work. You need to be committed to the process. Change, especially the kind evoked through coaching does not take place overnight. You will make subtle and powerful shifts if you are willing and able to commit to your success. Coaching is about your being in the present and focused on the future.• You and your coach need to have a good rapport. Be specific about what you need. The more you identify your needs, the greater chance you will find the person who can help you.For example: Do you need—-A coach to help you become motivated and to help you capitalize on your personal abilities? -A coach to have openness and flexibility to their approach at being 'your' coach; Ability to be patient and push you to succeed simultaneously? - A coach who’s direct and will act as a task master.” - A coach who proffers advice and talks about their experiences. - A coach who listens as you recognize the answers from inside yourself.Trust your instincts when deciding whether or not the coach understands who you are and what you need. • Master's or Doctorate Degree • Proven experience as a professional in your field or like field • Check credentials and references • Know your budget. The cost for a coach varies with the specialties and capabilities. • To find your ideal coach: Research the Internet; contact the Chamber of Commerce, business magazines, organizations, business associates, U.S. Small Business Administration office, Small Business Development Center, Business Coach Associations http://www.wabccoaches.comLast, but not least, after choosing a coach,if you are not satisfied with how the process is going do not hesitate to discuss it with your coach. If after a discussion, you are still dissatisfied, cut your losses and find another coach. Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do. BEST PLACES TO LIVE AND WORK? Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country. Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities. SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE…. If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family. Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”. To find out more ab Vending Machine Consumer Perceptions Before you consider your next job change or even career change, it's crucial that you look at the kind of lifestyle you want today and in the future. As you determine the course of your career path, you’ll discover that other facets of your life will enter into the picture as well—where you life, how you spend your money, how you spend your free time. This career-planning time is also time to think about life planning. When I meet with my clients for the first time, before I ask them what they want to do, I ask them what kind of life they want to live.A recent vending machine industry-wide survey revealed that the vending machine industry is losing many potential consumers due to a lack of consumer education. The study surveyed 2,223 people over the Internet. The objective of the new vending machine industry study was to determine vending machine consumer motives for purchase decisions. The study also examined potential areas to expand vending machine use and the general public's awareness of new vending machine technology and products.The key findings of the vending machine industry survey are listed below.- Reasons for vending machine purchases. Vending machine consumers cited convenience and ease as the top reasons for making vending machine purchases. - Vending machine consumers were hesitant to make vending machine purchases mainly because of poor selection and a misconception that vending machines do no offer healthy options. - Brand recognition is vital to vending machine sales. Vending machine consumers expressed a high brand loyalty. Most vending machine consumers browse vending machines prior to purchase and select a familiar item. - Potential vending machine consumers think vend prices are high in comparison to other retail outlets. Vending machine consumers are unaware that sales tax and bottle deposits must be included in the price of vending machine products. - Most vending machine customers are unaware of new vending machine technology. New vending machine technology like cashless payment options appealed to a good portion of those surveyed. Also, vending machine consumers did not know about new technology that ensures product delivery.Most potential vending machine consumers were hesitant to make vending machine purchases because of a belief that vending machines do not offer healthy or fresh products and a perception of high vending machine prices. Vending machine customers expressed a desire to read nutrition labels prior to purchase. Also, potential vending machine consumers felt they could not trust the freshness of vending machine items.If vending machine operators can make nutritional information accessible, and alert consumers to the freshness of items in vending machines, they can expand their consumer base. The vast majority of vending machine consumers browse selections before making a choice. Therefore, point of sale promotions, like digital displays are a great way of capturing impulse vending machine sales.Vending machine operators can use this information to improve t Even in carefree Hawaii, there’s an expression – Pau Hana—meaning “after work,” Until the last decade, most of our lives were built around work and after work. It always seemed upside-down to me that our society encourages us to work long hours at something we hate in order to get a few hours to do something we really love. When I grew up in the Midwest, it was the highest of compliments to be referred to as a ‘good’ worker or ‘hard’ worker. Our days are typically divided into getting ready for work, going to work, working, working lunches, working late, going home from work, dinner and doing the work we took home to do and then planning for the next day of work. And so day in and day out, 50 weeks a year with two weeks off, we follow this cycle. And we join—you guessed it—the “rat race” until we are so worn out that we have to be retired. As we’ve already discussed, you’ll probably have as many as seven careers (or more) in your lifetime. As my mom said so succinctly when I told her the title of this book, “Yes, no more one job.” If you are value-driven and lifestyle-driven, you’ll find it much easier to create a rewarding career, when it fits in with your lifestyle. Integrate your life/work choice: not starting over –starting ‘better’! Just remember, this time, you’re not starting over—you’re starting “better”. In writing this chapter, I wanted to include spectacular stories of people who would inspire you to believe that you could trade your tie for a lasso and ride the open range or sell your BMW and spend the next season of your life climbing Mt. Everest. But, when I looked at the case histories, I found that some of them are indeed spectacular, but others may appear more ordinary for “getting a life, not just a job” is a highly personal venture. Here are three examples of how people not only changed their careers but integrated their choices into their lives: I had the good fortune to work with international baseball hero Sadahara Oh, “the Japanese Babe Ruth”. Oh San, as he is called, retired from baseball and yearned to give back to the people some of the joy of the game he had so loved. It was my honor to work with him to set up the World Children’s Baseball Foundation, a camp where kids around the world meet to play ball for a few weeks each year. By sharing what he loved, he created a new career for himself in the process. But he didn’t do it alone. I worked with him to create a board of advisors ranging from Hollywood celebrities to business leaders to other athletes to help make his dream come true. Now he can travel around the world each summer visiting his baseball camps in foreign lands. Another extraordinary man was already integrating his career with his lifestyles while he was still in his 20’s. I met Douglas Heir while working with Olympians Mary Lou Retton and Bob Richards on the Wheaties Search for Champions – a national quest for outstanding amateur athletes. Heir was a member of the U.S. Olympic team wheelchair division. He won four medals at the World Olympic Wheelchair games in the javelin and discus competitions. At the time I met him, Heir was also a law student and teaching assistant at Rutger’s University. He would not settle for just one career but rather combined his athletic prowess with his quest for the law. Gina, another client, discovered that her true calling was in social work. “There is nothing more fulfilling than helping build a community center brick by brick, board by board with your own hands,” she explains. A stint as a volunteer on a local crisis line led her to go back to school at 35 to get her master’s degree in social work. After she lost her job Enron, she thought the world was over but volunteered at the local YWCA. It was there, working with their ‘displaced homemaker’ program, she realized that just getting another corporate job in Human Resources would not be enough. Too old to change your life? Many people worry that they are too old to start over. Yet, I’ve found that my clients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie. In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change! Life changes brought on by crisis Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer. He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role. Where will you live? Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do. BEST PLACES TO LIVE AND WORK? Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country. Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities. SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE…. If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family. Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”. To find out more abo Trade Shows And Those Unexpected Challenges your lifestyle.Disasters can come out of nowhere. Giant thunderstorms can appear without a moment's notice, knocking out telephone and power lines. A bad dinner at a local restaurant can have a member of your staff flat on their back with food poisoning. Open up your collateral material only to discover that it's not what you packed. How do you compensate for these potential catastrophic situations?Your key to success is advance preparation. Many challenges can be addressed using your common sense and creativity. But implementing those solutions can be tricky.Advance preparation can make the difference between success and failure. By starting well in advance of your trade show, you'll be assured of smooth sailing, no matter what happens. The three main areas to concentrate on are people, places, and things.People: You are only as good as your booth staff. The best display, graphics, and promotional items won't save your show if your staff isn't up to the challenge. When it comes to people, providing comprehensive training before your show can pay huge dividends. Cross train your staff so that each member can cover for another. This doesn't mean your sales people need to be technical gurus or that your mechanical whiz-kids need to become top-notch sales associates – but each one should know enough about the other's responsibilities to pinch-hit when necessary.Places: When you arrive at your destination, it's not enough to just know where the convention center is. Take a few minutes prior to departing and do a search on the internet about your destination and its surroundings. Do you know where the closest medical facility, business center, or airport is located? Having knowledge of the area will save you valuable time if you need to send staffers out of the show center for quick errands. You're only at the show for a limited amount of time. Make it as productive as possible.Designate a team leader or captain before the show. This person will be the go-to person in case of any emergencies, and should have the authority to make any necessary decisions. If an unforeseen event occurs, your staff will know who to turn to for direction.Things: The biggest challenges can often come from the simplest things. If your brochures have been sent to London instead of New York, there's not much you can do to remedy the situation, short of hopping a red eye and physically retrieving the wayward literature yourself. But that's not practical. Instead, have a back-up plan. For example: Having a DVD ba Integrate your life/work choice: not starting over –starting ‘better’! Just remember, this time, you’re not starting over—you’re starting “better”. In writing this chapter, I wanted to include spectacular stories of people who would inspire you to believe that you could trade your tie for a lasso and ride the open range or sell your BMW and spend the next season of your life climbing Mt. Everest. But, when I looked at the case histories, I found that some of them are indeed spectacular, but others may appear more ordinary for “getting a life, not just a job” is a highly personal venture. Here are three examples of how people not only changed their careers but integrated their choices into their lives: I had the good fortune to work with international baseball hero Sadahara Oh, “the Japanese Babe Ruth”. Oh San, as he is called, retired from baseball and yearned to give back to the people some of the joy of the game he had so loved. It was my honor to work with him to set up the World Children’s Baseball Foundation, a camp where kids around the world meet to play ball for a few weeks each year. By sharing what he loved, he created a new career for himself in the process. But he didn’t do it alone. I worked with him to create a board of advisors ranging from Hollywood celebrities to business leaders to other athletes to help make his dream come true. Now he can travel around the world each summer visiting his baseball camps in foreign lands. Another extraordinary man was already integrating his career with his lifestyles while he was still in his 20’s. I met Douglas Heir while working with Olympians Mary Lou Retton and Bob Richards on the Wheaties Search for Champions – a national quest for outstanding amateur athletes. Heir was a member of the U.S. Olympic team wheelchair division. He won four medals at the World Olympic Wheelchair games in the javelin and discus competitions. At the time I met him, Heir was also a law student and teaching assistant at Rutger’s University. He would not settle for just one career but rather combined his athletic prowess with his quest for the law. Gina, another client, discovered that her true calling was in social work. “There is nothing more fulfilling than helping build a community center brick by brick, board by board with your own hands,” she explains. A stint as a volunteer on a local crisis line led her to go back to school at 35 to get her master’s degree in social work. After she lost her job Enron, she thought the world was over but volunteered at the local YWCA. It was there, working with their ‘displaced homemaker’ program, she realized that just getting another corporate job in Human Resources would not be enough. Too old to change your life? Many people worry that they are too old to start over. Yet, I’ve found that my clients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie. In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change! Life changes brought on by crisis Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer. He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role. Where will you live? Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do. BEST PLACES TO LIVE AND WORK? Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country. Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities. SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE…. If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family. Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”. To find out more ab Free Business Advice Search for Champions – a national quest for outstanding amateur athletes. Heir was a member of the U.S. Olympic team wheelchair division. He won four medals at the World Olympic Wheelchair games in the javelin and discus competitions. At the time I met him, Heir was also a law student and teaching assistant at Rutger’s University. He would not settle for just one career but rather combined his athletic prowess with his quest for the law.If you are in business for yourself you know how important it is to get good business advice.When I first started out in business at the age of 20 I knew nothing about business and what was involved.I had always been a bit of an entrepreneur, I used to sell bits and bobs to school friends and I was always thinking of new ways to make money.When I left school my father advised me to get a trade, so I trained as a Plumber, and hated very minute of it. I was working for slave wages and getting all the dirty jobs that no one else wanted to do. I stuck at it for 4 years until I finally decided to pack it in. I got on a plane and went to seek my Fortune in Canada.3 months later I was back in the UK without a job and very little money. I always new I wanted to start my own business so now was a good time to start.My uncle had a small business and I had worked for him part time from the age of about 15. He was really the only person I knew who had a business, so i turned to him for advice. He recommended that I go and see his accountant for a chat. I made an appointment and a few weeks later I was self employed as a Plumber.For the next few years my accountant and my uncle were always available to give me free business advice. But not everyone has access to an uncle or a good accountant who can give them free advice. That is why after 21 years in business I have decided to set up E Business Advisors. Its a new Forum offering free advice to anyone who is in business or looking to start up in business. Our aim is to build a network of advisors on hand 24/7 to give free advice on all aspects of running a business. So if you need free business advice please check out our Forum at E Business Advisors It may be the difference between success and failure. Gina, another client, discovered that her true calling was in social work. “There is nothing more fulfilling than helping build a community center brick by brick, board by board with your own hands,” she explains. A stint as a volunteer on a local crisis line led her to go back to school at 35 to get her master’s degree in social work. After she lost her job Enron, she thought the world was over but volunteered at the local YWCA. It was there, working with their ‘displaced homemaker’ program, she realized that just getting another corporate job in Human Resources would not be enough. Too old to change your life? Many people worry that they are too old to start over. Yet, I’ve found that my clients successfully recareer at all ages. San Francisco actor and writer Dean Goodman dreamed his whole life of doing films, and in his 70’s broke in as a co-star on a Francis Ford Copppola movie. In doing research for this book, I came across an interesting fact about illustrator H.A. Rey, noted for his charming drawings of Curious George, the nosey little monkey who is always getting himself in and out of trouble. Rey, who lived from 1898 to 1977, sold bathtubs up and down the Amazon River from the age of 26 to 38 until he married his wife, Margaret. Then he embarked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change! Life changes brought on by crisis Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer. He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role. Where will you live? Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do. BEST PLACES TO LIVE AND WORK? Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country. Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities. SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE…. If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family. Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”. To find out more ab Step One To Creating An Effective Direct Response Piece rked on an artistic career that produced the wonderful “Curious George” book series. From bathtub salesman on the Amazon to children’s book illustrator with books now on Amazon.com Quite a lifestyle change!Do you want to get a measurable response from your advertising, or do you want to generate awareness for your business? The answer to this question will direct you to a marketing strategy that generates new, interested prospects, or a branding campaign that creates awareness to an unknown number of prospects in your area.If you want to generate awareness so that people are aware of your business and may eventually come to your practice as a result of hearing and seeing your company name in various media, you better have a big bank account, because this form of marketing, which is also referred to as branding, is a very costly, time-consuming, and risky strategy.If you want to generate new leads, prospects, and referrals for your business then direct marketing will become your best friend. Direct marketing is about generating a response from your advertising versus the opposite effect, which is generating awareness.Direct marketing is not about blasting your company name on the radio, television, and print media so that people become aware of you. It's a costly strategy that you cannot measure. Branding can be effective, but it is a very risky and costly way to promote a business. Only large companies with deep pockets can afford it.Do you want to generate a response from each of your advertising strategies so that you can measure the effectiveness of your marketing piece and or strategy? If you answered 'Yes', here is step one to creating an effective direct response piece:One of the great legends in advertising, David Ogilvy, once said, "If you haven't done some selling in your headline, you have wasted 80% of your clients money." He also said, "The headline is the 'ticket to the meat.Use a headline to flag down readers who are interested in the products you are promoting." What this means is that a good headline will grab your intended readers attention and get them interested in the rest of your ad.David Ogilvy says that four out of five readers will read the headline and skip the rest of the ad. This tells you that your headline must make a clear, compelling, selling proposition. An exceptional headline can evoke a response instantly. An ineffective headline can be disastrous.What makes a good headline? There are many ways to write an effective headline, but let's keep it simple. Ask yourself what the biggest, best benefit you provide your clients and use that as your starting point. Let's say your best benefit is that you help families save mone Life changes brought on by crisis Not all career changes are planned, many start by accident or when people like you and me go through tough times—divorce, down-sizing and even financial crisis.Actor Ed O’Neil, probably best known as Al Bundy on the classic television show “Married with Children” was a professional football player at one time. After being cut from the pro team, he decided to take a break (like many of my clients do) and stay in Florida where he had been in spring training. He supported himself as a bellboy coincidentally at the same hotel he had stayed at as a ballplayer. He needed what I call a “station break” in life. This is not an easy time for most of my clients. And in fact, making a transition is often filled with a potpourri of emotions—confusion, anger, regret and hope. And challenges. As a bellboy, O’Neil was called to the front desk one day to carry the bags of some of his former team members who were back in town to play football. Can you imagine what kind of razzing he must have taken? He reports that he kidded them right back – using that sarcastic brand of humor that would become his trademark on TV in the future. And he also accepted the tips. Of all the qualities that help during a transition, I’ve found that the ability to ‘lighten up’ is one of the best. And to realize like O’Neil did then, that this limbo period is not permanent. Someday, you, like O’Neil will move onto the next episode and maybe even a ‘starring’ role. Where will you live? Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do. BEST PLACES TO LIVE AND WORK? Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country. Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities. SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE…. If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family. Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”. To find out more ab Career Decisions - Charting Your Own Destiny live?Being grown up and having the freedom to ‘decide’ is a goal that most of us have. However, once we have reached our early twenties, and we realize that we are actually getting a little freedom, it is not such an exciting prospect. Why? Because along with the freedom comes the need to make responsible decisions, ones that are likely to dictate the course that our lives will take.Getting Closer To Graduation DayAs we get closer to graduation day, whether it is for our first or second degree, or continuing education courses, most people are faced with a bewildering question – “What do I want to do?” It is now time to be proactive and take life by the horns. The course of your life has already been decided by the courses you took and your experience – for better or for worse, they have narrowed down your choices.The key to figuring out where you fit in professionally is to put your academic or previous working life on paper and send your resume to prospective employers. It is then that you will see how it measures up in the real world. When it comes to your employment-related skills, ask yourself - how do they compare with the jobs available on the market? Do I have what employers are looking for? If your answer is ‘no’, ‘maybe’, or if you answer your own question by the fact that you are not getting any calls for interviews - then it’s time to do some reassessment – and decide if you need to bolster your skills with additional training, courses or meaningful work experience.Once your skills are solid, you should compile a list of employers that you could approach. Why? Because jobs don’t grow on trees – you have to go after them! ‘Proving your worth’ is the name of the game. Once you get a few interview calls, (and with any luck, a subsequent job offer), you need to decide if you are going to take the job or not. At this stage, it is imperative to make the right decision – weighing salary, potential for advancement and the type of company – to be sure that it is the right job for you. If you have to wait a while longer for a suitable job to come along, then do it – it will be better for your career progression in the long run.It Is Wise To Seek Wise CounselWhatever stage of your career you are in, a sound piece of advice is to seek counsel from the ‘experts’, such as a career coach. Run your ideas and career options by them. A good career coach is likely to be well-informed about the current trends in the job market and is also likely to be ab Where you live need not be driven by career choice, but by “personal” decision. With a plan of action, the right technology, a bit of capital and lots of ingenui9ty, you can choose to live in the mountains, in the city, on both coasts or abroad—no matter what profession you want to practice. In fact, you may want to choose where you live before you consider what you want to do. BEST PLACES TO LIVE AND WORK? Just what are the best places in America to live? MONEY magazine publishes it’s new list each summer, comparing about 300 different areas across the country. Check your library for other reference books or do a search on the Internet. According to the U.S. Office of Management and Budget, the best cities for jobs were (in alphabetical order) Atlanta, Boston, Dallas, Houston, Los Angeles, New York, Phoenix, San Diego, San Francisco and Washington C. No wonder so many ‘dot-com’ alumni moved to the Sunbelt cities. SMALL TOWN OR BIG CITY: TECH TAKES WORK ANYWHERE…. If you’re raising kids, you’ll want to choose a family-oriented community. The organization Zero Population Growth considers 10 factors including population stability, crowding, child health, crime, education, air quality and water resources in determining their top cities. But you may want to find out where the best hiking trails are our where the best fishing ponds are located so that you can enjoy your favorite hobbies together with your family. Remember, “bigger isn’t always better”. A Zero Population growth spokesperson says, “We found a strong correlation between the size of a city or metropolitan area and the overall stress on children”. To find out more about other areas of the country and even job opportunities in Europe or Asia, check with chambers of commerce and online. Many will send you sophisticated packages including fancy DVD’s of their town. In fact, some chambers and Economic Development groups will refer you to local recruiters for their area, if you have a skill they need. Or just head to the area you’re interested in for a quick weekend. Recently, while staying at a bed and breakfast in a small rural town, the owner tried to get one of my career clients to change her life and help start a local museum with her. All my client had intended to do was visit the area where her grandparents had owned a farm, but the weekend trip turned quickly into a career and life opportunity. Matching what you want to do with where you want to live can be a creative process. Think about “your” career and life choices. How could you make them happen in a big city? In a small town? Let’s look at these two options with a few different career choices. 1. Want to be a writer/novelist or screenwriter? Big city: You may choose to be a tech writer at a major computer firm by day and write science fiction tomes by night. You may want to hit New York and get an old college roommate who lives there to underwrite your off-off Broadway play. Or look up that college celebrity you went to grade school with and head to Hollywood to see if you can get a gig writing for her new reality show. Small town: Consider turning your family’s Mountain cabin into a writer’s retreat and bring in some old professors to lead some seminars – go ahead, be brave moderate some of the short story workshops yourself. You can telecommute to your company’s headquarter’s in Denver from your ski chalet in Aspen. Really think ‘outside-the-box’, love Yosemite –go ahead and set up a regional theatre repertory program on weekends and work as a forest ranger during the week. Who knows one of the highly-stressed tourist’s you meet may be a Broadway talent agent. 2. Yearn to be a travel tour leader or a river rafting guide? Big city: You may choose to create ‘arm-chair’ multimedia adventures for local travel firms or get a gig with your local cable station and start your own travel show. Small town: Check out the scores of caverns, caves or other natural resources nearby and become a tour guide for adventure trips. Organize a 21st Century travel blog online linking handicapped travelers together for the adventures of their lifetime. 3. Want to own your own business? Big city: Are you a great barbecue chef? Consider setting up your own weekend barbecue catering business as fund-raisers for schools and other non-profits. Small town: Open up a summer-time only open-air barbecue pit near the largest campground in the area. In the winter, find a major food conglomerate to buy your family secret barbecue sauce recipe. 4. Want to sail around the world? Big city: head to the nearest marina and open up a ‘time-share’ visit for other would-be sailors who can help finance the boat of your dreams. Borrow a pal’s Digital Video camera and document wealthy yacht-owner’s special occasions. You get to sail for free while you sharpen your film prowess. Small town: Teach sailing to the scouting troupes in the area or design a senior’s only class for everyone who shares your dream. EXPERIMENT: To challenge you creativity, consider small-town/big city options for the following careers and lifestyles: *Making a contribution to the world. *Preserving local history. *Share a love of gardening and landscaping. As you consider your lifestyle choices and where you’d like to live, there are other factors you may want to weigh: *Your family situation. Do you have a spouse? Do you want one? Children? Are you a single parent? Does an ex-spouse have visitation rights? Are you single looking for a new partner? Do you have any family commitments that might keep you in a certain area? *Your bank account. Do you have at least six-month’s living expenses to get you started in your new community? Keep in mind that the cost of living varies from community to city. Six months bed and board in a small town might total only $10,000 or less, while in a big metropolitan city that might not even cover moving expenses for a family of four. *Your hobbies and leisure life. Can’t live without a quiet walk in the country each weekend? Do you thrive on theatre and nightlife? Whether it’s rock climbing or rodeo wrangling, make sure you choose a locale that’s compatible with you recreational interests or be prepared to start your own rodeo. *Your social life. True, you can meet terrific people just about everywhere you go. But you may find that your social life revolves around your church or synagogue. All too often many of my clients depend on work to spark their social activities, and when they change jobs they feel left out. Plan to hook up with local community organizations or your alumni chapters in the new location. But what if you can’t afford to move? Like many of my clients, you may feel limited by lack of resources – the green kind! But don’t worry, there are ways to beat the bank. Consider house-swapping, There are lots of online websites that offer to formally swap homes in the country for skyscraper condos in the city. Be sure to check them out carefully to make sure the one you choose is legit. I’ve found that it’s often easier to just tell someone you’d like to swap your apartment for a mountain cabin –professional organizations like Women in Film or the manager of your gym may have a pal or relative yearning for just such an opportunity. Investigate house-sitting in the city of your choice. If you’re handy, the absentee owner may even pay you a fee for your assistance in fixing that broken porch or mending the roof. How about going international? What if you’d love to live in Switzerland or deep sea fish on an island in Micronesia? It’s possible even on a budget. Before you jump off the deep-end, consider these options: 1) You may want to take a leave of absence from your teaching gig and live in Barbados for a month before you make the final commitment. 2) You may want to see if you can get a regular gig in the new locale, even if you yearn to buy a franchise in the region or set up your own small biz. Having a job will give you time to check out the region without touching your own capital. 3) You may want to work for an American company internationally that has offices or worksites in the locals you yearn to travel to in the future. Or explore the area first with shorter trips before packing your trunks for a permanent move. 4) You may want to keep a safety net back home—sublet your house, get a housemate for your home, keep an emergency nest egg in the bank where you come from. Before you leap to foreign l
HTTP = HTML link (for blogs, profiles,phorums):
Related Articles:China Electronics Trading Potential Political Correctness is the Enemy of Brands Teaching Degrees - When You're Short On Time
|